Physicians Formula Butter Believe It! Foundation + Concealer 1- Fair | Dermatologist Tested, Clinicially Tested
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At a glance
- Condition
- New
- Color
- Fair
- Model
- 100683.601_XL
- Dimensions
- 10 x 2 x 2.7 in; 1.27 oz
- Item Form
- Liquid
- Skin Type
- Normal
- Finish Type
- Natural
Features 3
- Infused with a powerful blend of Murumuru Butter, Cupuacu Butter and Tucuma Butter
- Incredibly creamy texture melts onto skin leaving a natural radiant glow
- Long-wearing, weightless formula provides buildable coverage
Description
Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.
Specs 9
| Item Form | Liquid |
|---|---|
| Color | Fair |
| Skin Type | Normal |
| Finish Type | Natural |
| Recommended Uses For Product | Concealer |
| Product Dimensions | 10 x 2 x 2.7 inches; 1.27 ounces |
| Item model number | 100683.601_XL |
| Manufacturer | Markwins Beauty Brands |
| Country of Origin | USA |
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View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Good foundation
Color: Fair
This foundation works great for me. It goes on smoothly and leaves me with a natural look. It matches my light skin tone. This is a quality product.
Reviewed in the United States on July 1, 2025 by carlyn faltin
Dura mucho y el acabado es hermoso
Color: Medium-to-Tan
Lo mejor no entiendo porq no es viral el olor a cocoa, es una mantequilla para el rostro deja una apariencia Glowing, no acartona, no resalta líneas de expresión no es pesada la amo, la recomendaría también para piel madura
Reviewed in the United States on June 10, 2025 by Cindy flasch Cindy flasch
Fair is VERY light. No other options for fair skin.
Color: Fair
As so many others mentioned, this foundation has a smooth texture and great coverage. I got the FAIR color because it looked closest to my skin tone. But the Fair foundation is much too fair, lighter than any makeup I currently use. My son said I looked Asian, like a China doll. This was a complement complexion-wise but my face looked like a ghost compared to my neck. I ordered the next color (Fair-to-light) but it looks so much darker I'm not sure it will match my skin either. The color chart shows such a jump from fair to darker tans. I wish Physicians Formula would fill in the gap between their only fair color option and their other shades so many of us could use this product.
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Reviewed in the United States on May 25, 2025 by eBayLover eBayLover
Light
Color: Fair
Love this!! Goes on smoothly and so light i can't tell I'm even wearing it! And makes your skin feel so soft
Reviewed in the United States on June 5, 2025 by Ann Pattison
Make sure pick your right color, i never seem to
Color: Fair
It was ok
Reviewed in the United States on May 23, 2025 by I ordered this a while ago but i just opened the box and i received everything but the snow man toilet seat cover
Very nice! FULL coverage. Don't forget to shake it up!
Color: Light
One of the most important things to note regarding this foundation is that you must shake it up really really good. If the product comes out and it's runny then you need to shake some more. You have to do this every single time you use it. One more thing of importance is that it DOES have fragrance. The fragrance is not light but not excessive. It's a moderate level of fragrance. If you like the smell of the butter bronzers then you will like this. I bought the shade light and After wearing this for several days in a row I have decided that it is one of my favorites. The coverage is medium full to completely full... it is also long wearing but not completely transfer proof but it still does good even while wearing a mask. I have combination skin and it does great on my type. I've worn it with and without primers and they both look and wear equally good. The consistency is a bit thick but that's not a bad thing. It's not greasy and I've not had any breakouts. I've used my fingers and a beauty blender and a brush to apply this and they all work well but my favorite is using a brush. Make sure that you don't use too much product because if you do, it can become slightly cakey and it's easy to do with this foundation. Start out with a small amount. I did have a small amount of settling around my laugh lines but it wasn't a big deal at all because most foundations settle there on me. I haven't noticed any oxidation at all. It is not matte but not dewy either... It's kind of a satin finish that you can either set with powder or not. It has enough coverage that you absolutely do not need concealer. This shade light is almost too light for me. If it wasn't the winter time then I don't think I would be able to wear this shade... If I bronzer it's not noticable. I would like to see what the "light medium" shade looks like at some point. I wish they hadca better shade range so everyone could use it. Keep in mind that this light shade was almost too light for. Here are some examples of the other shades I wear in other brands just got reference. If you are a lightish medium you may need to get the light medium shade... especially in the summer. Hopefully someone finds this useful Additional info: In the maybelline fit me line I wear 118. L'oreal infallible fresh wear 420 and 425. In flower beauty light illusion I wear L3. In wet n wild photo focus I wear soft beige. Revlon color stay 180. Colourpop pretty fresh 50w. Maybelline super stay 118. Neutrogena healthy foundation LN3. Catrice 030 sand beige. Missha bb 23. Natasha Denona matte 22w. Covergirl milk light-medium. Covergirl matte bb cream I wear light-medium. I hope that helps some.
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Reviewed in the United States on February 5, 2021 by katie
Do not waste your money.
Color: Fair
I got the fair foundation + concealer and it was such a failure. It is so thick and cannot be easily used. I would not recommend to anyone buying this product. I will have to throw it away and waste my money.
Reviewed in the United States on July 7, 2025 by Laura
its great!
Color: Light-to-Medium
it does what it says it does and it is what it is i love this brand however on a side note, because I've been deep in a underground lair for a while (over a year without natural sunlight, or even a uv bed, seriously guys...), my skin tone no longer matches it and i need a much lighter shade. lol
Reviewed in the United States on April 27, 2025 by Lucky bunny