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Paul Mitchell

Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair

  • Based on 10,343 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Jul 20
Order within 6 hours and 28 minutes
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Scent: Refreshing cucumber melon scent with soft floral notes


Size: 10.14 Fl Oz (Pack of 1)


Features

  • Adds moisture and softens strands
  • Color-enhancing formula is gentle enough for daily use
  • Eliminates unwanted brassy tones for light, bright hues

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.92 x 1.92 x 8.5 inches; 11.84 ounces


Item model number ‏ : ‎ 101515


Department ‏ : ‎ Beauty


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Best Sellers Rank: #12,074 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #356 in Hair Shampoo


#356 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars (10,439)


Item Form: Liquid


Hair Type: Medium Blonde, Grey, Silver


Scent Name: Refreshing cucumber melon scent with soft floral notes


Other Special Features of the Product: Conditioning ingredients and extracts hydrate hair and intensify shine.


Product Benefits: Color Safe. Vegan. Paraben Free. Made Without Gluten.


Suitable Hair Color: All Hair Colors


Brand Name: Paul Mitchell


Age Range Description: All


Global Trade Identification Number: 32, 58


UPC: 009531116532 009531139258


Model Number: 101515


Manufacturer Part Number: S-PM-033-B9


Manufacturer: John Paul Mitchell Systems


Liquid Volume: 10.14 Fluid Ounces


Number of Items: 1


Item Weight: 11.84 Ounces


Item Dimensions: 1.92 x 1.92 x 8.5 inches


Unit Count: 10.14 Fluid Ounces


Material Type Free: Paraben Free. Made Without Gluten.


Active Ingredients: Panthenol


Recommended Uses For Product: Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde Violet Conditioner.


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jul 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Purple shampoo
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider. ... show more
Reviewed in the United States on February 29, 2024 by SRAMAZON
    • The product works as described.
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Love this product for my grey hair.
Reviewed in the United States on March 8, 2026 by Denise Butler
    • Great shampoo and lather,
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Have grey hair, use occasionally. Pleased with result.
Reviewed in the United States on March 12, 2026 by P. Coleman
    • Good Product
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Works well. Tones down brassiness.
Reviewed in the United States on January 2, 2026 by Eric Biernbaum
    • Great for blondes
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
I love the shampoo. It really helps brighten up my blonde in between trips to the salon. I leave it on anywhere from 5 to 10 minutes. I’ve never had a problem with it staining my hair purple I like the smell and my hair feels great afterwards.
Reviewed in the United States on January 2, 2026 by Mrs. Mom
    • Toner shampoo
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Good quality shampoo and the toner deposit is mild compared to the one I was using. I’m a shampoo and conditioner snob and I don’t mind paying top dollar for good quality products.
Reviewed in the United States on March 14, 2026 by Kerri Paxton
    • Paul Mitchell conditioner
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Very drying.
Reviewed in the United States on September 17, 2025 by Chrissy
    • Old gray girl
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
I love this shampoo. It keeps my gray hair from getting dull and yellow.
Reviewed in the United States on January 23, 2026 by Susan H. Vaughn

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