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Paul Mitchell Forever Blonde Shampoo

  • Based on 1,430 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Nov 6
Order within 1 hour and 22 minutes
Available payment plans shown during checkout

Style: Forever Blonde Shampoo (24 Fl Oz)


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.8 x 2.8 x 10 inches; 1.8 Pounds


Item model number ‏ : ‎ 166299


UPC ‏ :


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Country of Origin ‏ : ‎ USA


Domestic Shipping: Item can be shipped within U.S. International Shipping This item can be shipped to select countries outside of the U.S. Learn More


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Nov 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Made my hair shiny and somewhat soft
Style: Forever Blonde Shampoo (8.5 Fl Oz)
The smell is exactly like lever 2000 body soap which was weird. It made my hair somewhat soft and really shiny but the price is too high because i wished it made my hair softer. Buy this if you want more shine in your hair.
Reviewed in the United States 🇺🇸 on November 6, 2022 by kimberly j white

  • I love it!
Style: Forever Blonde Shampoo (24 Fl Oz)
I have been using this shampoo for a long time and I love it!
Reviewed in the United States 🇺🇸 on May 26, 2022 by Mrs Visch

  • Shampoo
Style: Forever Blonde Shampoo (24 Fl Oz)
You need to ship the pump separate from the shampoo. My bottle arrived a mess. Had the bottle been sealed that wouldn’t have happened. The cap on this bottle does not have a good tight fit which also could have attributed to the problem
Reviewed in the United States 🇺🇸 on September 5, 2021 by Linda R.

  • Leaked in route
Style: Forever Blonde Shampoo (8.5 Fl Oz)
I love this shampoo. Bummed that it leaked in route to me cuz it’s not cheap. I don’t like that If I want a replacement for a poorly packaged item that I have to spend time taking it back to town to ship it for a replacement.
Reviewed in the United States 🇺🇸 on June 29, 2021 by Sallysue

  • Brightening & Cleansing Power with an Awesome Scent
Style: Forever Blonde Shampoo (8.5 Fl Oz)
I have platinum blonde hair, and this shampoo is awesome! This is NOT a purple toning shampoo for blondes, just in case you are looking for that. Paul Mitchell does have a purple toning shampoo called "Platinum Blonde Shampoo." The "Forever Blonde Shampoo" is a light purple shampoo and takes a quarter sized amount to get a great lather. I have a lot of fine hair that is super long (to my shoulder blades). It makes a lot of suds, but it doesn't leave your hair feeling stripped. My hair feels clean after using and very soft to the touch. The smell is amazing, and doesn't smell like a lot of the old lady flower smells in other shampoos. My hair is definitely brighter after using, and I pair this with the Paul Mitchell "Forever Blonde Conditioner." I use this shampoo every other shampoo, since I switch off with a toning purple shampoo to keep my platinum hair white. The "Forever Blonde Shampoo" is perfect for those blondes looking to cleanse, soften, and brighten their blonde do! ... show more
Reviewed in the United States 🇺🇸 on January 11, 2016 by Melissa Frandsen

  • Blonde, curly/kinky hair
Style: Forever Blonde Shampoo (8.5 Fl Oz)
My daughter has blond, curly/kinky hair (natural) and this, plus the conditioner is amazing for her natural hair. It's not watery (like the other blonde shampoo and conditioner by Paul mitchell). It's creamy and doesn't weigh down her hair. It's light like her hair needs, and moisturizes the curls. When I get done washing her hair, you can really see her true blonde curls, and I absolutely love it! For those who have naturally curly/kinky hair, that is blonde, definitely recommend. ... show more
Reviewed in the United States 🇺🇸 on December 7, 2020 by Jessica

  • Mostly Water!
Style: Forever Blonde Shampoo (24 Fl Oz)
I have been using this shampoo for several years so I know how thick it should be. This time I got a bottle that was mostly water. Absolutely unusable. I'm not sure what game they're playing but I'm not interested. I won't be ordering this again and now have to find another shampoo. Very disappointed. ... show more
Reviewed in the United States 🇺🇸 on November 20, 2022 by Carrie S.

  • Please-please pack it better.
Style: Forever Blonde Shampoo (24 Fl Oz)
The shampoo itself is cool. But it'd be cool you've packed it better. One of the bottles collapsed and the disperser is broken, so... It's barely usable.
Reviewed in the United States 🇺🇸 on October 24, 2021 by Amazon Customer

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