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Paul Mitchell

Paul Mitchell Forever Blonde Shampoo, Repairs + Deeply Hydrates, Ideal For Bleached + Lightened Hair

  • Based on 1,430 reviews
Condition: New
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Prime Day Deal · 14% off was $48.82

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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Jun 28
Order within 22 hours and 2 minutes
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Size: 24 Fl Oz (Pack of 1)


Features

  • Repair and help brighten blonde hair with this sulfate-free (without SLS, SLES, ALS) shampoo
  • Gently cleanses lightened, highlighted and chemically treated hair while helping to repair damage and seal the cuticle
  • Enhanced with KerActive protein and a special blend of botanicals, it provides intensive nourishment to help keep blonde hair light, bright and healthy

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.8 x 2.8 x 10 inches; 1.8 Pounds


Item model number ‏ : ‎ 166299


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Country of Origin ‏ : ‎ USA


Domestic Shipping: Item can be shipped within U.S. International Shipping This item can be shipped to select countries outside of the U.S. Learn More


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.8 x 2.8 x 10 inches; 1.5 Pounds


Item model number ‏ : ‎ 166299


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Best Sellers Rank: #43,615 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,199 in Hair Shampoo


#1,199 in Hair Shampoo:


Customer Reviews: 4.6 4.6 out of 5 stars (1,598)


Item Form: Liquid


Hair Type: Color Treated


Scent Name: Revitalizing cucumber scent with fruity notes


Other Special Features of the Product: Hydrating


Product Benefits: Color Safe. Sulfate Free (without SLS, SLES, ALS ). Paraben Free. Made without Gluten.


Suitable Hair Color: Medium Blonde


Brand Name: Paul Mitchell


Age Range Description: All


Global Trade Identification Number: 15


UPC: 009531123615


Model Number: 166299


Manufacturer Part Number: U-HC-8593


Manufacturer: John Paul Mitchell Systems


Liquid Volume: 710 Milliliters


Number of Items: 1


Item Weight: 24 Ounces


Item Dimensions: 2.8 x 2.8 x 10 inches


Unit Count: 24 Fluid Ounces


Material Type Free: Sulfate Free (without SLS, SLES, ALS ). Paraben Free. Made without Gluten.


Active Ingredients: Protein + Botanicals


Recommended Uses For Product: Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde® Conditioner.


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jun 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Best shampoo for blonde hair. Worth It!!!!
Size: 33.8 Fl Oz (Pack of 1)
This shampoo is hard to find in my area. So glad it is available on Amazon. It was recommended to me by my hairdresser for my often-dry hair. It helps keep the color true, even during the summer months. And best of all it moisturizes my hair. Highly recommended if you put highlights or totally die your hair. I have been using it for years and notice a big difference when I have occasionally switch to another brand. The quality is great and smells nice- not strong. Best part is that you only need one small squirt to shampoo, so this bottle seems to last forever. ... show more
Reviewed in the United States on July 26, 2025 by Tom
    • Brightening & Cleansing Power with an Awesome Scent
I have platinum blonde hair, and this shampoo is awesome! This is NOT a purple toning shampoo for blondes, just in case you are looking for that. Paul Mitchell does have a purple toning shampoo called "Platinum Blonde Shampoo." The "Forever Blonde Shampoo" is a light purple shampoo and takes a quarter sized amount to get a great lather. I have a lot of fine hair that is super long (to my shoulder blades). It makes a lot of suds, but it doesn't leave your hair feeling stripped. My hair feels clean after using and very soft to the touch. The smell is amazing, and doesn't smell like a lot of the old lady flower smells in other shampoos. My hair is definitely brighter after using, and I pair this with the Paul Mitchell "Forever Blonde Conditioner." I use this shampoo every other shampoo, since I switch off with a toning purple shampoo to keep my platinum hair white. The "Forever Blonde Shampoo" is perfect for those blondes looking to cleanse, soften, and brighten their blonde do! ... show more
Reviewed in the United States on January 11, 2016 by Melissa Frandsen
    • Buyer
Size: 33.8 Fl Oz (Pack of 1)
Good quality product
Reviewed in the United States on October 12, 2025 by Amazon Customer
    • The best blonde product I've found!
I've tried every purple shampoo and blondage product I could get my hands on and this one takes the cake! Loreal, redken, opalex, joico, matrix, xmondo etc. If they didn't cause skin reactions or stain the living hell out of my hands/shower, they just didn't impress at all. PMs line not only isn't terrifyingly purple and stain destined, but it doesn't smell massively chemical like, and left my hair soft and shiny with no frizz, no tangles. Just pure happiness! ... show more
Reviewed in the United States on December 3, 2023 by Kaitlyn Kauffmann
    • Amazing !
Great !! My hair stylist recommended I love it
Reviewed in the United States on September 14, 2025 by Magen Monick
    • good for your color
Size: 24 Fl Oz (Pack of 1)
Product works well! This always helps to extend the life of your color
Reviewed in the United States on April 2, 2025 by Kristen A.
    • My hair is pretty white, but this shampoo puts more blonde into it!
Love this shampoo! Makes my hair soft and makes it shiny and a little blonder!
Reviewed in the United States on May 8, 2025 by Susie Foote
    • Recommended by Hair Dresser
My hair dresser recommended this shampoo and conditioner. I am a fake blonde and sometimes the blonde would start to look a little darker and brassy. Now I use this and it keeps the blonde brighter. I love the smell of the conditioner. The shampoo is really purple! It's very good at getting my hair clean and conditioned. I really love the conditioner bc I feel like it's perfect. It doesn't leave my hair a little too dry or a little too soft so that it gets greasy quickly. The shampoo says to leave it sit for a couple of minutes. I don't love the smell of the shampoo but the smell of the conditioner is great so my hair ends up smelling so good. ... show more
Reviewed in the United States on July 23, 2013 by Danielle Thompson

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