Paul Mitchell Forever Blonde Conditioner, Repairs + Deeply Hydrates, Ideal For Bleached + Lightened Hair
Condition: New
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FREE 30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
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Availability:
In Stock.
Arrives
Tuesday, Jun 23
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Size: 24 Fl Oz (Pack of 1)
Brand: Paul Mitchell
Item Form: Cream
Material Feature: KerActive protein provides intensive nourishment to help improve elasticity.
Hair Type: Color Treated
Product Benefits: Color Safe. Paraben Free. Made without Gluten.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.75 x 2.75 x 9.75 inches; 1.5 Pounds
Item model number : 2
UPC :
Manufacturer : John Paul Mitchell Systems
Best Sellers Rank: #54,443 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,181 in Hair Conditioner
#1,181 in Hair Conditioner:
Customer Reviews: 4.6 4.6 out of 5 stars (1,544)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Jun 23
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Size: 6.8 Fl Oz (Pack of 1)
I have blond highlights and have been getting them for years. Over the past year, my hair started knotting really bad when I washed it and I was losing lots in the shower and when I brushed it out. Then I noticed that it wasn't really coming from the scalp, it was breaking off. I have been getting highlights for decades and never had this happen. Anyway, I went to a new salon and stylist and she was pretty sure my previous stylist had been using a cheap product on my hair. She recommended this conditioner and shampoo and it has really made a positive difference. No more tangles and much less hair loss. Plus, it does not weigh down my hair. Very satisfied with the product. Also, received it within a few days of ordering, packed well, and in good condition.
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Reviewed in the United States on November 9, 2012 by Chris
Size: 6.8 Fl Oz (Pack of 1)
This used to be a staple for me, then I got sidetracked with other products that didn’t work great. I returned to this and it’s just as moisturizing and nourishing as I remember.
Reviewed in the United States on October 27, 2025 by Placeholder
Size: 10.14 Fl Oz (Pack of 1)
It sucks it dryed my hair out I bleach my hair dnt buy it it's a waist of money I paid 25.00 for nothing dnt use it or waist your money!!!!!
Reviewed in the United States on October 21, 2025 by Helen Zager
Size: 6.8 Fl Oz (Pack of 1)
This conditioner is amazing! I use this with the Paul Mitchell "Forever Blonde Shampoo." It doesn't take too much conditioner for it to really work well for your hair. I have fine hair, but I have a lot of it and it's long, and I only have to use a quarter sized amount of this conditioner for it to do its job. The smell is wonderful and isn't too strong. This conditioner doesn't tone your hair like some blonde conditioners, but it does help moisturize and brighten a blonde's hair. I will put the product on, and then use a comb to brush the product through the entire length of my hair. I then let it sit on my hair for 2-3 minutes. This conditioner really makes my platinum bleached hair feel soft and not like straw. It also helps with making my hair less frizzy, easier to brush, and more shiny. If you use this conditioner along with the "Forever Blonde Shampoo" or the other Paul Mitchell "Platinum Blonde Shampoo", it will really help your blonde hair stay moisturized and healthy!
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Reviewed in the United States on January 11, 2016 by Melissa Frandsen
Size: 6.8 Fl Oz (Pack of 1)
This product was a recommendation from a hairstylist, so i decided to try it. I was able to find it online for cheaper than in the salon. My hair isn't blonde (it's dark brown) however because I was the victim of a bad ombre job which was bleached to death, then I put box color on top of the bleach to tone down the color a bit and THEN ended up going to a different hairstylist to recolor my hair the very next day...it was FRIED DYED AND LAID TO THE SIDE! OMG! My hair felt like a brillow pad. I seriously thought I was going to have to chop it all off. So instead the second hairstylist suggested I try this conditioner to save my hair. I am SO GLAD I did because I really don't look good with short hair. I use this every week as a deep conditioner. I wash my hair like usual, then put the Paul Mitchell conditioner in my hair and just walk around the house with a shower cap on. I usually leave it on for a minimum of 1 hour and sometimes overnight. My hair finally feels NORMAL and not like dry straw or hay. I went from HAY to HHHEEEEEEYYYYYYY in an hour. That to me is worth every penny!
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Reviewed in the United States on July 1, 2015 by Secret Shopper
Size: 6.8 Fl Oz (Pack of 1)
When I shampoo (sulfate-free clarifying brand), this works better to brighten my white/gray hair and remove the yellowy buildup from my products. It has quite a nice, mild non-irritating fragrance. If I am co-washing, I do two rounds followed by an ACV rinse rinse it out before I apply this. I have been using Pravana Pure LIght Shampoo (very, very purple) and not leaving in my hair for more than 2 minutes. But I think this works better, has a light tint and I can smooth it through and let it sit for 5+ minutes while I wash. I also used John Frieda Clear Glaze (stinky as fxxx; I was sneezing and tearing up all day), but the Forever Blonde works better. I may try using the Pravana for shorter then use this. See what happens.
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Reviewed in the United States on January 28, 2015 by Suburbanbushbabe
Size: 24 Fl Oz (Pack of 1)
Great conditioner I have used for years
Reviewed in the United States on March 20, 2024 by Jennifer
Size: 24 Fl Oz (Pack of 1)
This conditioner is incredible. It is especially great for my hair type which is extremely wavy. I have a whole lot of hair but it is fine hair and I love how this conditioner doesn’t weigh it down or leave any film. It smoothies out my waves and curls and detangles any rat nests that sometimes happens with my beach hair. My hair stylist suggested it 7 years ago and I have never been able to go back to any other conditioner because it doesn’t leave my hair as silky, smooth and light as this conditioner does! Also *spoiler alert* you DO NOT have to be blonde to use blonde conditioner haha! My stylist had dark brown hair and she said that’s the only conditioner she uses. I used to be blonde but now brunette so don’t be misguided by the name of the product. Highly recommended.
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Reviewed in the United States on January 13, 2020 by Maria-Christina Annaloro