Search  for anything...

Oribe Hair Alchemy Strengthening Shampoo - Strengthens Fragile Hair

  • Based on 837 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $8.67 / mo
  • – 6-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Oct 1 – Oct 2
Order within 14 hours and 42 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Style: Standard (8.5 oz)


Features

  • Hair Alchemy Shampoo strengthens weak, fragile hair and gently cleanses without drying or stripping hair. This shampoo prevents breakage and hair fall caused by brushing and styling, encouraging length over time while improving hair's strength and elasticity to restore fragile, weak hair.
  • This strengthening shampoo forms a protective shield around each hair fiber to protect hair while a floral blend of Daisy and Honeysuckle Extracts strengthen hair from the root and fortify brittle ends for stronger, heathier hair.
  • Hair is 2.9x more elastic and 133% stronger*. *Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner, and Treatment Serum when used as a system vs non-conditioning shampoo.
  • Multi-Action Hyaluronic Acid Complex hydrates from within to deliver a surge of moisture and increase elasticity while Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein build hairs strength and prevents breakage caused by brushing, styling and external aggressors.
  • Oribe's Signature Scent: Cote dAzur features sun-drenched notes of Calabrian Bergamot, White Butterfly Jasmine and Sandalwood.
  • Vegan, Silicone-Free, Sulfate-Free, Phthalte-Free & Cruelty-Free, PETA Approved. Dermatologist Tested, Color and Keratin Treatment Safe.

Description

What factors cause hair breakage? Hair is susceptible to becoming fragile every time it is brushed, exposed to hot tools and chemical processing. These external factors stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength and elasticity. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place. What makes up the structure of hair? The outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle protects the inner layers from damage. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. How do the Hair Alchemy formulas work? Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. Hair Alchemy Shampoo Hair Alchemy Conditioner Bond Building Treatment Hair Alchemy Mask Treatment Serum Heatless Styling Balm These are the products of the hair-obsessed. Oribe combines decades of styling experience from the top of the editorial and salon worlds with cutting-edge innovation, advanced formulations and award-winning design to deliver a high-performing, specialty collection that redefines the standard in luxury hair care. These are the products of the hair-obsessed.

Product Dimensions ‏ : ‎ 2.72 x 2.72 x 5.2 inches; 8.5 ounces


Item model number ‏ : ‎


Department ‏ : ‎ All Ages, Unisex


UPC ‏ : ‎


Best Sellers Rank: #10,086 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #297 in Hair Shampoo


#297 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars (837)


Item Form: Liquid


Hair Type: All, Breakage-Prone, Dry, Fragile, Weak


Scent Name: Cote d'Azur


Other Special Features of the Product: Dermatologist-tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe.


Product Benefits: A strengthening shampoo that prevents breakage and increases hair elasticity to restore weak, fragile and brittle hair.


Suitable Hair Color: All Hair Colors


Brand Name: ORIBE


Age Range Description: Adult


Global Trade Identification Number: 11


UPC: 840035213811


Item Highlight: Prevents Hair Fall & Breakage - Strengthens & Protects Weak, Fragile Hair - Improves Tensile Strength & Elasticity


Model Number:


Manufacturer Part Number: I0139382


Liquid Volume: 260 ml


Number of Items: 1


Item Weight: 8.5 ounces


Item Dimensions: 2.72 x 2.72 x 5.2 inches


Unit Count: 8.5 Fluid Ounces


Material Type Free: Paraben Free


Recommended Uses For Product: Apply to damp hair, massage to lather and rinse thoroughly. Can be used as daily shampoo. For best results, follow with Oribe Hair Alchemy Conditioner.


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Oct 1 – Oct 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Expensive but easily the best shampoo available
Style: Standard (8.5 oz)
Genuine Oribe hair alchemy shampoo. Ships full and in new condition in original salon packaging. Pricey, but SO worth it. My dandruff is gone, my hair is less frizzy, and my natural curls have come back. When I use it, many of my natural oils remain, leaving my hair feel smooth, thick, and looks the best it’s ever been! ... show more
Reviewed in the United States on December 8, 2025 by Amazon Customer

  • I am a huge Oribe fan!
Style: Standard (8.5 oz)
We love Oribe shampoo and the Hair Alchemy is perfect, the right amount of moisture, not heavy on the hair and smells really good. We pair it with the conditionner and hair serum. I highly recommend it.
Reviewed in the United States on August 16, 2026 by Olivia

  • Works well!
Style: Standard (8.5 oz)
This brand is just awesome! I loved this shampoo and conditioner. It’s hard to go wrong with this stuff. The only drawback is the price and I have alot of hair so I can go through these bottles quickly.
Reviewed in the United States on January 3, 2026 by CountryBumpkin

  • A Shampoo That Does What It Says It Will Do
Style: Travel (2.5 oz)
I love this shampoo. It suds easily and I like it as I imagine any oil or dirt is being lifted from my hair, it smells fresh although one can not smell it after styling, and it appears my hair is shinier and the shine last longer. I also like it that it appears to me that my white hair is losing some of its darker tones at the bottom half of my hair. I own several Oribe shampoos but am using this one exclusively now (Alchemy, Gold Lust, and Moisturize), the Moisturize being my least favorite. I recently got my hair trimmed and my stylist mentioned that my ends were great, not broken off, and not dry. My take is Alchemy is much more moisturizing to my hair. I'm a fan now. This is an effective shampoo that delivers as promised. ... show more
Reviewed in the United States on August 17, 2025 by TallulahBelle

  • DO NOT PURCHASE: WATERED DOWN AND NOT LEGIT
Style: Standard (8.5 oz)
DO NOT PURCHASE! This shampoo was not legitimate; it was 85% or more water; I will not use it. I always buy directly from Oribe, and the shampoo is very condensed, and expensive. I can get iffy tap water for free.
Reviewed in the United States on September 5, 2026 by voodooqueen

  • Great product.
Style: Standard (8.5 oz)
This is the best shampoo especially for hair extensions. Works great with mine.
Reviewed in the United States on September 3, 2026 by Meeper’s

  • Alway Oribe!
Style: Standard (8.5 oz)
Great product
Reviewed in the United States on August 24, 2026 by Carebear

  • Meh
Style: Travel (2.5 oz)
It’s just okay. Eventually dries my hair out if I use it back to back too often.
Reviewed in the United States on June 15, 2026 by Tiana H.

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...