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Oribe Hair Alchemy Strengthening Shampoo - Strengthens Fragile Hair

  • Based on 814 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Jul 28
Order within 14 hours and 19 minutes
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Style: Standard (8.5 oz)


Features

  • Hair Alchemy Shampoo strengthens weak, fragile hair and gently cleanses without drying or stripping hair. This shampoo prevents breakage and hair fall caused by brushing and styling, encouraging length over time while improving hair's strength and elasticity to restore fragile, weak hair.
  • This strengthening shampoo forms a protective shield around each hair fiber to protect hair while a floral blend of Daisy and Honeysuckle Extracts strengthen hair from the root and fortify brittle ends for stronger, heathier hair.
  • Hair is 2.9x more elastic and 133% stronger*. *Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner, and Treatment Serum when used as a system vs non-conditioning shampoo.
  • Multi-Action Hyaluronic Acid Complex hydrates from within to deliver a surge of moisture and increase elasticity while Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein build hairs strength and prevents breakage caused by brushing, styling and external aggressors.
  • Oribe's Signature Scent: Cote dAzur features sun-drenched notes of Calabrian Bergamot, White Butterfly Jasmine and Sandalwood.
  • Vegan, Silicone-Free, Sulfate-Free, Phthalte-Free & Cruelty-Free, PETA Approved. Dermatologist Tested, Color and Keratin Treatment Safe.

Description

What factors cause hair breakage? Hair is susceptible to becoming fragile every time it is brushed, exposed to hot tools and chemical processing. These external factors stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength and elasticity. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place. What makes up the structure of hair? The outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle protects the inner layers from damage. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. How do the Hair Alchemy formulas work? Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. Hair Alchemy Shampoo Hair Alchemy Conditioner Bond Building Treatment Hair Alchemy Mask Treatment Serum Heatless Styling Balm These are the products of the hair-obsessed. Oribe combines decades of styling experience from the top of the editorial and salon worlds with cutting-edge innovation, advanced formulations and award-winning design to deliver a high-performing, specialty collection that redefines the standard in luxury hair care. These are the products of the hair-obsessed. Visit the Store

Product Dimensions ‏ : ‎ 2.72 x 2.72 x 5.2 inches; 8.5 ounces


Item model number ‏ :


Department ‏ : ‎ All Ages, Unisex


UPC ‏ :


Best Sellers Rank: #10,923 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #313 in Hair Shampoo


#313 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars (814)


Item Form: Liquid


Hair Type: All, Breakage-Prone, Dry, Fragile, Weak


Scent Name: Cote d'Azur


Other Special Features of the Product: Dermatologist-tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe.


Product Benefits: A strengthening shampoo that prevents breakage and increases hair elasticity to restore weak, fragile and brittle hair.


Suitable Hair Color: All Hair Colors


Brand Name: ORIBE


Age Range Description: Adult


Global Trade Identification Number: 11


UPC: 840035213811


Model Number:


Manufacturer Part Number: I0139382


Liquid Volume: 260 ml


Number of Items: 1


Item Weight: 8.5 ounces


Item Dimensions: 2.72 x 2.72 x 5.2 inches


Unit Count: 8.5 Fluid Ounces


Material Type Free: Paraben Free


Recommended Uses For Product: Apply to damp hair, massage to lather and rinse thoroughly. Can be used as daily shampoo. For best results, follow with Oribe Hair Alchemy Conditioner.


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jul 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Expensive but easily the best shampoo available
Style: Standard (8.5 oz)
Genuine Oribe hair alchemy shampoo. Ships full and in new condition in original salon packaging. Pricey, but SO worth it. My dandruff is gone, my hair is less frizzy, and my natural curls have come back. When I use it, many of my natural oils remain, leaving my hair feel smooth, thick, and looks the best it’s ever been! ... show more
Reviewed in the United States on December 8, 2025 by Amazon Customer

  • A Shampoo That Does What It Says It Will Do
Style: Travel (2.5 oz)
I love this shampoo. It suds easily and I like it as I imagine any oil or dirt is being lifted from my hair, it smells fresh although one can not smell it after styling, and it appears my hair is shinier and the shine last longer. I also like it that it appears to me that my white hair is losing some of its darker tones at the bottom half of my hair. I own several Oribe shampoos but am using this one exclusively now (Alchemy, Gold Lust, and Moisturize), the Moisturize being my least favorite. I recently got my hair trimmed and my stylist mentioned that my ends were great, not broken off, and not dry. My take is Alchemy is much more moisturizing to my hair. I'm a fan now. This is an effective shampoo that delivers as promised. ... show more
Reviewed in the United States on August 17, 2025 by TallulahBelle

  • Excellent product!
Style: Standard (8.5 oz)
I love this shampoo. I have fine highlighted hair and this makes my hair soft and doesn’t weigh it down. I tried to avoid purchasing due to the cost of the product and I used other brands for a while but I had to come back this. It is pricey but worth the money. I also using the conditioner, styling cream, and hair oil. A small amount goes a long way. ... show more
Reviewed in the United States on July 20, 2024 by Christine Guibord

  • The absolute best shampoo! Hair feels amazing and clean! Full of body and smells great too!
Style: Standard (8.5 oz)
Love love love this shampoo (and the conditioner as well). My stylist started using this product and was raving about it. After a couple of appointments, I went ahead and ordered it. My only regret is I should have done it sooner. It cleans my hair extremely well, without stripping the natural oils and does not dry out your hair. It has a super clean and fragrant scent that is not overpowering at all. It washes out quite nicely and my hair feels amazingly soft, healthy, and full of body. ... show more
Reviewed in the United States on May 2, 2025 by Love to Bake!

  • Above average product.
Style: Standard (8.5 oz)
I’ve tried the brand before and it’s amazing. Makes hair feel abd appear healthier.
Reviewed in the United States on June 6, 2026 by Amazon Customer

  • Execelente
Style: Standard (8.5 oz)
Me encanta como deja el cabello sedoso luminoso y suave
Reviewed in the United States on July 16, 2026 by Paula

  • It does the opposite if you have fine hair
Style: Standard (8.5 oz)
I used this product consistently for almost 2 months and it does the exact opposite of what it claims to do. I have never had so much breakage in my hair my entire life. It feels like it actually removes bonds from your hair and makes it springy which causes the breakage. I switched back to Paul Mitchell tea tree lavender mint moisture set. After only two washes, my hair already feels so much more softer and it’s helping to tame the breakage from this horrible product. Do Not Recommend if you have fine hair. ... show more
Reviewed in the United States on July 12, 2025 by Amy

  • Meh
Style: Travel (2.5 oz)
It’s just okay. Eventually dries my hair out if I use it back to back too often.
Reviewed in the United States on June 15, 2026 by Tiana H.

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