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Nexxus Color Assure Sulfate-Free Shampoo with ProteinFusion For Color-Treated Hair for Enhanced Color Vibrancy, Silicone Free Shampoo with Pump 33.8 oz

  • Based on 6,079 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Jun 6
Order within 21 hours and 31 minutes
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Features

  • LONG-LASTING COLOR VIBRANCY: The Nexxus Color Assure Shampoo and system keeps colored hair vibrant for up to 40 washes
  • PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with our exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free
  • CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life
  • THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask
  • HAIR CARE EXPERTS: Our experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results
  • SEE THE SCIENCE: Nexxus experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process

Description

Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair longer. Using our exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to help enhance color vibrancy. For best use, apply shampoo to wet hair. Later. Rinse, and follow with Nexxus Color Assure Conditioner. Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes! Our Color Assure range includes new formats that create an optimal regiment for color care. The range includes products like a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.

Brand: Nexxus


Item Form: Liquid


Hair Type: Color Treated


Age Range (Description): Adult


Material Type Free: Silicone Free, Sulfate Free


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6 x 5 x 4 inches; 1 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ Unilever


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jun 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Great for color treated hair longevity, vibrancy, and softness.
I love this Nexxus Color Assure Rebalancing Shampoo. I did some research and found that Glamour magazine, In style magazine, and Allure magazine all recommend this product for color treated hair and color life longevity and vibrancy. I am new to coloring my hair as I now have gray hair that forced my hand. It sucks since I have never been a "go to the hair saloon girl" and now I have to go once a month to cover the gray new hair growth. I have always had natural red highlight tinged to my hair from my mixed Irish and French Canadian lineage so I was hesitant to color my hair and lose those natural highlights that make my hair me. I have a great hairdresser who was able to match my hair color perfectly including the red highlights. I was amazed and happy but found the color vibrancy did not last all that long and I just knew that it was my shampoo combined with how often I washed my hair. So I started by only washing my hair every other day which helped preserved color life but not color vibrancy. Also I am lucky that my hair was not greasy after not washing it for days, I know others who cannot go even one day without washing there hair. Still, I needed to tackle color vibrancy and hair softness - what to do? Google to the rescue. I found via research that Nexxus Color Assure Rebalancing Shampoo was highly recommended by both beauty magazines and hair saloons alike. So I gave it a green light and was not disappointed. Amazon.com to the rescue (Amazon.com is cheaper priced than even walmart for this product by almost $3 a bottle and with Amazon Prime it is delivered right to your door. Win, Win). Happy to report that my hair has most of it's natural looking color and shine back when after the coloring it was lackluster at best. Due to the natural shine and oils in my hair I am on the fence to if I need hair conditioner or not, so I always try the hair shampoo by itself first to see if I need the hair conditioner or not. This may change as my hair becomes acclimated to the hair shampoo but for now the hair shampoo alone leaves my hair tangle free and hair breakage minimal. My hair is also very soft when the hair coloring had left it course and brittle before the Nexxus Color Assure Rebalancing Shampoo. Highly recommend and very optimistic that it will last but time will tell if my hair becomes acclimated to the shampoo and the benefits of the shampoo decrease or not. Time will tell but Nexxus Color Assure Rebalancing Shampoo is the best shampoo I have tried to date for color longevity (...less hair color dye comes off in shower), color vibrancy and shine, and hair texture softness. SIDENOTE: The Nexxus Color Assure Rebalancing Shampoo scent is a pleasant light orchard smell and not overpowering like I have found in other high end shampoos' where you sacrifice smell for what benefits the shampoo can afford you. Not the case with Nexxus Color Assure Rebalancing Shampoo which does not sacrifice scent whatsoever for greater good/benefits. What a relief to not smell all chemically funky but I thought it was a necessary evil... but boy am I happy I was wrong...another perk of Nexxus Color Assure Rebalancing Shampoo is that you smell pleasant and not chemically whatsoever. ... show more
Reviewed in the United States on January 6, 2018 by Jamie M.

  • Works well
I wear three different colors in my hair. This product holds my color in for the full 8 weeks. I change colors often from blue, red, or purple mixed with while and beige. best product found for keeping colors the longest before fading.
Reviewed in the United States on January 18, 2024 by clouddreamer

  • Love this shampoo so much, great price!!!
Edit : After using between July to October, I started to get really heavy oil buildup on my scalp. I started cycling in a cleansing shampoo once a week and that solved the issue. Still really like this shampoo! Original : Ok, great price!! Seriously! At my local Walmart, this same bottle/size is just over 25.00. I purchased this shampoo on Prime for $16.79 in July of 2017. The product is working perfectly, I get such soft hair when using this shampoo with it's conditioner. I have baby,baby fine hair and oily skin, so I have to wash often. This stuff does not mess with my hair dye either. Using low end shampoo pulls color fast...this stuff is worth some extra bucks! I also get more volume as it doesn't weight my hair down. Big plus! Product is in date, something that concerned me when purchasing. Also, no leaking or damage to bottle! This bottle has a pump for easy dispensing. Smell isn't super strong, it has white orchid in it so it has a soft floral scent. There are no sulfates or silicone or dyes. Huge huge plus. Hard to find a shampoo on the lower cost scale without those ingredients. I will say that it takes a bit more than a more exspensive brand to get a rich lather, but I don't mind. I use about 1 1/2 pumps to wash my medium length hair ( just past shoulders). If you have a question, leave me a comment. I do all my reviews for your benefit, if this is helpful, leave me a thumbs up! ... show more
Reviewed in the United States on July 8, 2017 by Rachel Humphrey

  • Nice price point.
Good alternative to pricier shampoo. Nice size and lathers well.
Reviewed in the United States on December 31, 2023 by Steve Reel

  • Great Shampoo
Love this Shampoo!! Hair feels clean after using. Doesn’t feel stripped or dry. Fresh clean scent.
Reviewed in the United States on February 15, 2024 by Susan

  • Bottle pump arrived defective!
I will have to find another bottle to transfer shampoo as the pump is defective on BOTH bottles I bought. Yikes, what a mess to transfer. However, I did talk to Nexxus and they are reimbursing me with a check. Item not able to return.
Reviewed in the United States on March 12, 2024 by Susan E Mason

  • Less fade of hair color
I purchased this product because my hair is colored and with bayalage. It keeps my hair soft, hydrated and less color fade than other shampoos I have used in the past.
Reviewed in the United States on March 13, 2024 by Darlene C.

  • Makes a difference
Color Assure leaves my highlighted hair much softer than other shampoos I have tried. Love the feel!
Reviewed in the United States on February 19, 2024 by Thirdagescorp

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