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Nexxus

Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz

  • Based on 2,743 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Jul 18
Order within 19 hours and 36 minutes
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Features

  • PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
  • BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
  • SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
  • KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones
  • COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
  • NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner

Description

As a leader in salon quality products, Nexxus has progressed one of its top- selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner.

Brand: Nexxus


Item Form: Cream


Hair Type: Color Treated


Scent: Citrus


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.95 x 3 x 8.25 inches; 9.66 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ Unilever


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Jul 18

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • High Quality Shampoo
Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase. ... show more
Reviewed in the United States on October 8, 2023 by Jennifer Lois
    • Sulfate-free & Neutralizes Yellow or Brassiness in Blonde & Silvery Hair
Okay, so I lighten my hair but after awhile it can start to turn dull or brassy. Since purple is the opposite of yellow on the color wheel it can have a neutralizing effect and tone down some of the brassiness. I like the fact this shampoo is sulfate-free too so it doesn't contribute to more hair fading. It is also protein-infused as coloring or bleaching hair can have an affect on keratin in hair. It is a dark purple so be careful of use around light-colored or white washclothes or towels. The purple color will rinse out of your hair, though. This is more of a supplemental shampoo to be used occasionally with a regular shampoo--like maybe once or twice a week at the most. I like that it kind of neutralized my graying roots too and blended them in more with my blonde hair. This shampoo can be use on silvery graying hair too as it helps to take out some of the yellowish tinge in gray hair. It is kind of pricey but using it only once a week makes it last longer. Oh, I was surprised to find this shampoo at Target too. ... show more
Reviewed in the United States on February 2, 2024 by RLH
    • Good product
This is a good shampoo for gray hair. Leaves hair soft and does not dry out my hair.
Reviewed in the United States on April 26, 2023 by Debra Welch-Marks
    • Best purple shampoo I have ever tried and I have tried them all!
I am a “die-hard” platinum blonde for many years and I have tried every purple shampoo on the market almost and this is my absolute favorite. My favorite before this was shimmer lights because I loved the amount of Toning it did as well as the scent that seemed to last for multiple washes, however I was ready to try something new because literally the one downfall of shimmer lights is that it is very drying to the hair no matter how much you condition it afterwards. This stuff is amazing! Smells amazing, lathers amazing, the toning amount is awesome and even, AND it doesn’t leave your hair so dry. Absolutely love it! ... show more
Reviewed in the United States on August 6, 2022 by Alyssa
    • Leaves hair soft!
Love this shampoo. Leaves my hair noticeably brighter and not as dry and tangly as other brands I’ve tried. Update: I’ve used this shampoo for over a month and it is an awesome purple shampoo! It brightens my white without leaving a purple tint and makes my hair soft and shiny. I love it!!
Reviewed in the United States on December 2, 2023 by Always me
    • Messy to work with.
I'm still learning how to apply and it activates my allergies first time I put my head on pillow after washing.
Reviewed in the United States on February 15, 2024 by lakewood gator
    • Works!
This stuff works and smells great (clean but not overpowering or flowery). It's gentle on my dry hair. I've tried other brands and they were damaging to the point where my hair felt like straw. I'll be sticking with Nexus. The longer you leave it in, the more results you'll have.
Reviewed in the United States on September 21, 2023 by LoveToShopOnline
    • Great for the price
An inexpensive purple shampoo that actually works well. My hair is super soft and the color really maintains well.
Reviewed in the United States on November 4, 2023 by Kay

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