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milk_shake

milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz

  • Based on 3,585 reviews
Condition: New
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$28.00 Why this price?

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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Jun 24
Order within 16 hours and 21 minutes
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Size: 10.1 Fl Oz (Pack of 1)


Brand: milk_shake


Item Form: Liquid


Hair Type: Blonde


Scent: Sweet Grape


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.97 x 1.97 x 8.66 inches; 10.1 ounces


Item model number ‏ : ‎ 2


Manufacturer ‏ : ‎ z.one concept SRL


Country of Origin ‏ : ‎ Italy


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • The perfect purple shampoo!
Don’t leave it in longer than 5 minutes unless you want a purple glow in your hair! That’s how well this product works. I’ve used tons and tons of purple shampoos because I love how it takes out the yellow glow, but this one is definitely the best + my hair is still soft and not feeling dry after using this product with a conditioner. ... show more
Reviewed in the United States on June 6, 2025 by Laura Feldmaier
    • Smell is amazing
First the smell is novel. It smells like grape soda. Then after the smell hits you, you have this ashy color in your hair and leave it in for 5 min and bam platinum blonde! I love it!
Reviewed in the United States on June 9, 2025 by Zinajda Dinsdale
    • BEST product ever to remove yellow orange brassy tones
Best product ever to remove brassy tones! This is so much better than purple shampoo! It gives the perfect hue without purple, blue, or green stain to your hair. I'll never use anything else.
Reviewed in the United States on June 8, 2025 by D. Clarke
    • Worth the price
Thick and Rich lather, smells like how a grape hi-chew tastes Great for ultra blonde amd platinum color hair, keeps the yellow toned down good.
Reviewed in the United States on June 10, 2025 by Jonesy
    • Must have
Works well
Reviewed in the United States on June 6, 2025 by VooDoo Queen
    • If you’re blonde BUY IT
Milkshake has my heart, I love their products, I love this black shampoo even more than the purple one for my blonde hair, works amazing, smells amazing, temporarily turns your hands and shower black but it washes off easily, I use it once a week to avoid drying out my hair, it’s by far my favorite! Great value and did I mention how great it smellssssssss!? ... show more
Reviewed in the United States on May 17, 2025 by Piggy_
    • Not for light blondes
So here’s the scoop, this stuff leaves my hair feeling not dried out and it has kind of a grape bubblegum type smell to it so it’s not gawd awful like some blonding shampoo. But, if you have light blonde hair and you like your platinum or your beautiful Light buttery blonde hair do not put this in there. You will regret it and be sad about it… I went to the salon and had them do some powder in my hair to get that toner out, but if you have an ash blonde or maybe silvery hair, that’s maybe on a darker side this stuff would probably work perfect for you. It just really wasn’t for me because I like my light blonde hair. ... show more
Reviewed in the United States on April 15, 2025 by Sara Slick
    • Great product
Keeps color “icy”
Reviewed in the United States on June 13, 2025 by donna

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