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milk_shake

milk_shake Icy Blond Shampoo | Mutes Yellow Tones in Blond Hair

  • Based on 6,300 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sep 9 – Sep 10
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Size: 10.1 Fl Oz (Pack of 1)


Features

  • a must-have for stylists and clients who love their blond ultra-bright and beautifully balanced.
  • Brightens and Enhances Icy Tones Helps maintain luminous, ash-toned blonde, platinum, and silver shades.
  • Enriched with Milk Proteins Strengthens and softens strands while restoring shine and manageability.
  • Cool-Toned Radiance with Every Wash Leaves blond hair vibrant, glossy, and salon-fresh between toning session

Description

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Product Dimensions ‏ : ‎ 1.97 x 1.97 x 8.66 inches; 10.1 ounces


Item model number ‏ : ‎ 2


Manufacturer ‏ : ‎ z.one concept SRL


Best Sellers Rank: #4,633 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #143 in Hair Shampoo


#143 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars (6,300)


Item Form: Liquid


Hair Type: Blonde


Scent Name: Grape


Other Special Features of the Product: Tones unwanted yellow or brassy tones on light blond hair


Product Benefits: Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish.


Suitable Hair Color: Light Blonde


Brand Name: milk_shake


Age Range Description: Adult


Item Highlight: Black pigment helps cool brassiness and maintain icy, ash-toned platinum color between salon visits


Manufacturer: z.one concept SRL


Model Number: 2


Manufacturer Part Number: 50AHBL035


Liquid Volume: 300 ml


Number of Items: 1


Item Weight: 10.1 ounces


Item Dimensions: 1.97 x 1.97 x 8.66 inches


Unit Count: 10.1 Fluid Ounces


Material Type Free: Paraben Free, SLES / SLS Free


Active Ingredients: Amino Acid Complex, Integrity 41, Milk Proteins


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sep 9 – Sep 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Milk shake icy blond
Size: 10.1 Fl Oz (Pack of 1)
Love how soft it makes my hair in addition to brightening it. Have natural silver/white hair that is coming in and it blends with my own color, the shampoo helps with keeping everything natural looking and not brassy.
Reviewed in the United States on August 27, 2026 by Casi Borrelli
    • Brassy to Ash
Size: 10.1 Fl Oz (Pack of 1)
Review Image by chris dates
Works great to tone the brassy orange and keep it longer between salon visits. Worth the money. This is after 3 washes, I put it on wet hair first and second and third times very damp almost dry hair. Love the results. May dry your hair some but that’s pretty normal with any blue/purple shampoo.
Reviewed in the United States on August 22, 2026 by chris dates
    • Better Than Other Purple Shampoos
Size: 10.1 Fl Oz (Pack of 1)
Awesome results, gentle formula, non-drying, pleasant smell. I have very thin textured bleached blonde hair more on the platinum side. I alternate this product with my normal shampoo and leave it on for 5+ minutes. It gives my hair a very nice icy champagne tone when done. I usually use Fanola because Fanola gives very intense purple tones, but it’s so incredibly drying. This Milk Shake product is not drying on my hair whatsoever. I make sure to use a conditioning treatment instead of regular conditioner as well. It’s also better than the Olaplex, Pureology and Joico purple shampoos. It smells just like grape juice or grape soda. But you don’t smell it in your hair after it’s dry. It’s also VERY black. It didn’t stain my shower or hands though. ... show more
Reviewed in the United States on July 21, 2026 by Abbi Smirnova
    • Holy grail toning shampoo for icy blondes!
Size: 10.1 Fl Oz (Pack of 1)
I absolutely love this shampoo! I don't use it every day as it's expensive, but about once a week, it's great to tone my platinum white-gray blond hair. Every time I use it, I get compliments on my hair. It's effective at cleansing my scalp and hair. Some purple shampoos leave a sort of residue on my scalp, but this does not. It also does not dry out my hair. It leaves my hair shiny and manageable with the perfect icy color. It's a very very dark purple, so if you leave it on too long, it may color your hair slightly purple, but leaving on for 2-5 minutes tends to give my hair a beautiful silvery-white color. It does have a strange artificial grape scent, but it's not overpowering and doesn't linger, so I don't find that bothersome. This is my holy grail toning shampoo! ... show more
Reviewed in the United States on April 6, 2026 by RachelDella
    • Best Blonde Shampoo
Size: 10.1 Fl Oz (Pack of 1)
The best shampoo for blonde hair, does not turn your hair purple. It is a little scary when you first pour it out bc its SUPER BLACK. Best Blonde Shampoo Ever. :)
Reviewed in the United States on July 9, 2026 by Amanda
    • Do you have salt & pepper hair & want more pepper than salt? Than this product is for you!
Size: 10.1 Fl Oz (Pack of 1)
I have salt and pepper hair that was turning my salt, WAY more salt. I did not want to dye my hair, so someone recommended I try this shampoo and conditioner. If you are wanting to use it on grey hair, I would recommend you only use it once every two weeks, once a week at the very most. This shampoo and conditioner brought back the black in my hair that I have and really made it stand out. It did brighten the silver in it as well. I have received so many compliments on my hair since I started using this product and I can honestly say it's my natural color. I do use the conditioner like a hair mask and leave it in for about 30 minutes when I use it. The shampoo smells really good. It is expensive at first, but you really only use a small amount and you should only use it every other week so it really is a long lasting product which then makes it a really good price. The only issue I have with it, is because it is black shampoo, you have to make sure you don't get the shampoo or conditioner on anything. Your tub or shower also can get black from using this product, but it cleans right up with bathroom cleaner. I highly recommend this product if you have salt and pepper hair and would like more pepper with your salt. ... show more
Reviewed in the United States on April 12, 2026 by Thundercat
    • pretty, but not long lasting
Size: 10.1 Fl Oz (Pack of 1)
i really enjoy this so far, but not sure if i love it. the smell is amazing and it really sticks, which i love! the tone is beautiful on my hair, but i really wish it stayed longer. if i use this on my hair, the next time i wash my hair itll be washing out, which is a total bummer because of how beautifully it tones my hair. i dont think it makes my hair feel much drier or anything, but i have been following it up with a hair mask so its hard to say. overall, the longevity is not there, which is why im taking away 2 stars. it just doesn't last long, and for the price point, it definitely should! ... show more
Reviewed in the United States on July 6, 2026 by Jae Richards
    • Powerful toning shampoo great for brassiness, just don’t overdo it
Size: 10.1 Fl Oz (Pack of 1)
I’ve been using the milk_shake Icy Blond Shampoo to keep my blonde looking cool and toned, and it definitely delivers noticeable results. This is stronger than your average purple shampoo—the darker pigment really helps cut down on yellow and brassy tones, especially on lighter blonde or highlighted hair. After a couple of uses, my hair looked noticeably more ash-toned and refreshed. It lathers well and leaves hair feeling clean without being overly drying, which I appreciated. That said, because it’s so pigmented, you have to be careful with how long you leave it on. Leaving it too long can slightly over-tone very light hair or give a faint tint. Pros: Strong toning effect (great for brassiness) Helps maintain icy/ash blonde color Cleans well without stripping hair More effective than typical purple shampoos Cons: Can over-tone if left on too long May temporarily stain hands or nails Works best on lighter blonde shades Overall: A great option if you’re trying to maintain a cool blonde tone at home. Just start slow with timing and adjust as needed—this one is definitely more powerful than most toning shampoos. ... show more
Reviewed in the United States on April 21, 2026 by Amanda D.

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