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milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

  • Based on 4,557 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Nov 9
Order within 18 hours and 44 minutes
Available payment plans shown during checkout

Size: 10.1 Fl Oz (Pack of 1)


Style: Shampoo


Brand: milk_shake


Item Form: Liquid


Hair Type: Blonde


Scent: Sweet Grape


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.97 x 1.97 x 8.66 inches; 10.1 ounces


Item model number ‏ : ‎ 2


Manufacturer ‏ : ‎ z.one concept SRL


Best Sellers Rank: #6,002 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #172 in Hair Shampoo


#172 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars 4,557 ratings


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If you place your order now, the estimated arrival date for this product is: Sunday, Nov 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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Top Amazon Reviews


  • Love the smell! It's like grape candy
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase. ... show more
Reviewed in the United States on September 29, 2025 by Amazon_Amber

  • Wife loves this stuff
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
Works really good on my wife's her she's a blonde, this one for blonde hair specifically. Helps bring out the colors in her hair, helps with her oily hair issue, and makes it soft. Also smells pretty good! Would recommend!
Reviewed in the United States on September 22, 2025 by Dakota

  • Purple blonde shampoo
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
Can’t beat the price for this salon worthy purple shampoo ,smells amazing kinda like purple grapes in my opinion, leaves my hair soft too, and takes all the brass out, definitely recommend if you dye your hair at home
Reviewed in the United States on September 1, 2025 by BrookeL

  • Great product!
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I was skeptical & doubtful about what the results would be after using this black shampoo. I was pleasantly surprised! My hair is highlighted light blonde since I’m going gray but it tend to look brassy after a few weeks. This took that brassy look out and I have beautiful blonde hair! Highly recommend! ... show more
Reviewed in the United States on October 13, 2025 by K. Levine

  • Beautiful Results, but Slightly Drying
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
This shampoo delivers on tone—my blonde looks noticeably cooler and brighter after each wash, and the sweet grape scent is so refreshing. It’s easy to use and gives instant shine, but I do wish it was a bit more hydrating. I’ve noticed my ends get dry if I don’t follow up with a deep conditioner. Also, the bottle sometimes leaks during travel. Still, it’s a solid choice for keeping brassiness at bay! ... show more
Reviewed in the United States on July 26, 2025 by Carolyn C.

  • Super toning shampoo
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
This is some serious toning shampoo. You only need to leave it on for a few seconds. The longer you leave it on the more drastic the color will be. If you want a dark silver/ grey look leave it on for a minute or 2. It says not to use on bleached hair? Pfft what? Who else is trying to get yellow tones out of their blonde? Just do a test patch first because not all bleach blondes are created equally. I've seen bad reviews and honestly you girls are leaving it on way too long and putting it on way too heavy in your hair for it to do that. I've been bleaching my hair for 30 years, and I can tell you it won't turn your hair black like people are claiming, because it's not really black it's purple, and if it's making your hair super dark your hair is already platinum and you think this is magically going to turn it white, it doesn't work that way. ... show more
Reviewed in the United States on September 29, 2025 by HunnyBunny

  • Smells Amazing
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I could smell this shampoo all day! However it's just not for me. My hair feels really dry and I had minor breakage. Please rinse off your shower walls, tile, and grout directly after each use. You don't realize how when you're shampooing the black suds fly everywhere!
Reviewed in the United States on September 10, 2025 by Melissa Crocker

  • Milkshake
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
Perfect shampoo and conditioner to bring out my blonde highlights. It definitely is the best at keeping the copper look toned down.
Reviewed in the United States on October 9, 2025 by PAIGE RYDER

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