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MCU: The Reign of Marvel Studios

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“I watched all the movies. I devoured all the articles. I listened to all the pods. I thought I knew everything there was to know about the MCU . . . and then I read this magnificent book. For fans, by fans; hilarious, gripping, and emotional; no infinity stone is left unturned. I loved it three thousand.” Damon LindelofThe unauthorized, behind-the-scenes story of the stunning rise and suddenly uncertain reign of the most transformative cultural phenomenon of our time: the Marvel Cinematic Universe.Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole ongoing production, the Marvel Cinematic Universe. For all its outward success, the studio was forged by near-constant conflict, from the contentious hiring of Robert Downey Jr. for its 2008 debut, Iron Man, all the way up to the disappointment of Ant-Man and the Wasp: Quantumania and shocking departures of multiple Marvel executives in 2023. Throughout, the authors demonstrate that the original genius of Marvel was its resurrection and modification of Hollywood’s old studio system. But will it survive its own spectacular achievements? Dishy and authoritative, MCU is the first book to tell the Marvel Studios story in full and an essential, effervescent account of American mass culture. Read more

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Top Amazon Reviews

    • MCU: The Reign of Marvel Studios – How Marvel Studios Conquered the World
Format: Hardcover
MCU: The Reign of Marvel Studios is the first book of its kind, providing an extensive chronicle of Marvel Studios‘ journey from its inception to the very apex it currently occupies. It is written by renowned culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards, backed up by hundreds of interviews with the who’s who of the entertainment world. While people have always been fascinated with superheroes, villainy, and a world of adventure, but when Marvel Studios stepped in the world of superhero moviemaking took on a whole new meaning. The studio has put in a lot of hard work, grit, and determination into building the iconic brand that we know today. MCU: The Reign of Marvel StudiosThe first thing that sets this book apart from others is its storytelling ability. The writers have carved out the story of Marvel Studios and built it up in an almost cinematic fashion. The book serves as both an encyclopedia and a narrative in its own right, which makes it an even more riveting read. It is so well written that even non-fans might want to pick this up just to know how Hollywood’s most substantial movie studio was born. MCU: The Reign of Marvel Studios covers everything, from the early days of Marvel comics to the movie-making business showdowns Marvel Studios has faced, the creation of Avengers and beyond. The interviews have a wealth of insights into how Marvel Studios managed to revolutionize an entire entertainment industry, how they navigated the rough times, and what kind of vision and artistic freedom empowered them to make such huge box office successes work. Moreover, the book also delves into the MCU’s most massive blockbusters, including their immense box office returns and the critical acclaim they have received. It also highlights how Marvel Studio’s approach to creating content is exceptional and how they continue to push the boundaries of what a superhero movie could be. It also touches upon topics such as inclusion and representation and how these values are becoming a mainstay for Marvel Studios. The book does an excellent job of shining light on the immense pressure and countless challenges that the studio has faced. Whether it is the not-so-loved Incredible Hulk film, the hunt for the perfect Spider-Man, or how Kevin Feige almost left the company under Marvel founder Isaac Perlmutter, the book covers it all. It goes to show that Marvel Studios’ breathtaking success came from hard work, determination, and standing by its creative vision. MCU: The Reign of Marvel Studios is a comprehensive account of a company that’s redefined an industry. The book is well-researched, insightful, and entertaining, making it a must-read for every Marvel fan. The team of authors have outdone themselves, weaving the story of the company in such a way that it not only provides the readers with what they came for (the company’s story), but they do so in a way that makes it a compelling read. From a casual reader to a diehard fan, this book is for everyone. ... show more
Reviewed in the United States on February 28, 2024 by Amazon Customer
    • Comprehensive History of the MCU
Format: Kindle
This book is a wonderful in-depth story of the Marvel Cinematic Universe. Filled with great stories, behind the scenes goodies and interviews with key personnel, it tells the story of a most unlikely studio who achieved success few have been able to match. From Ike Perlmutter and Avi Arad, to the genius of Kevin Fiege who assembled a team that told compelling stories of what used to be little known characters, made new fans and box office gold. It makes the confusing early days, quite clear and introduces you to the complicated list of players. While it is comprehensive, I would have loved more coverage of Civil War and Endgame. The film sections were great, but didn't spend as much time as I would've liked on some cast stories. VFX is heavily covered as is the writing staff, creation of various shows and films and the unique culture crafted that Fiege nurtured despite the views of Pearlmutter and the committee that oversaw early productions. The section with Sony was very interesting, finding a way to work Spider-Man into the MCU. The book covers the triumphs and lows and a glimpse into the uncertain future of the next phase of entertainment. Key to all this is Fiege. I wish he had a Star Wars trilogy- he would do Knights of the Old Republic the justice it deserves. The authors made this an enjoyable read/listen (I listened to the audiobook). ... show more
Reviewed in the United States on October 24, 2023 by Admiralu
    • Fans of sausage making will not be disappointed
Format: Kindle
The “tell all” MCU book is an entertaining and enjoyable read. The style is more of a compilation of previously-read articles and gleaned trivia from director commentaries than an outright oral history compendium but the authors do a successful job of telling a deep and definitive story of Marvel Studios. Fans of sausage making will not be disappointed. MCU includes it all, True Believer: the good (the artistic reign of Kevin Feige), the bad (arguably most post-Endgame theatrical releases and a vast majority of the streaming shows), and the ugly (the bigoted, racist, one-percenter Ike Perlmutter). For as exhaustive of a read as it is, MCU also ends rather quickly. Granted, there probably is not a lot to tell specifics wise on any of the post-Endgame releases, but the conclusion is as abrupt as Thanos’s snap. Yet it also ends positively. Feige is still in control. And even though She-Hulk was a disastrous slip in quality control, if anyone can get Marvel out of this tail-eating loop of inane “Phases” and back into good, complex, superhero movies, it is Kevin Feige. ‘Nuff Said. ... show more
Reviewed in the United States on December 16, 2023 by Joseph Kucharski III
    • Very thoroughly researched & a great read
Format: Hardcover
This book chronicles the rise of Marvel's movie making efforts over the last couple of decades. As a Marvel comic & movie fan I enjoyed this book tremendously! Exhaustively researched & includes tons of behind-the-scenes interviews with everyone from RDJ to Kevin Feige, Stan Lee, and more. Highly recommended! ... show more
Reviewed in the United States on October 8, 2024 by grahamgg
    • Had no idea how much effort and coincidence allowed the most perfect comics universe on screen.
This book shows the humanity behind a studio I believed to be a robot/alien/wizard that acted on what it believed to be the best ideas. Makes total sense this is a business and it’s ruled by what is going to sell best and the sea of people involved needs to talk and discuss and have arguments just as any other business in the world. It’s incredible what I thought was the best strategy is basically a series of extraordinary coincidences. And the present failed state of the MCU is a reflection of the countless tries people at the top have made in order to make a proper process out of the successful mess. Recommended read for any person who has seen one of this movies and wondered how the sausage gets made. ... show more
Reviewed in the United States on December 24, 2023 by Josue
    • Masterful History of the MCU
Format: Kindle
Gonzales, Robinson, and Edwards have crafted the singular history and story of the rise of the MCU, and at the same time, the story of Kevin Feige.
Reviewed in the United States on March 26, 2025 by Atreides

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