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Maidenform Women's Pure Comfort Wireless Lace Longline Bralette, Lightly Lined Convertible Bra

  • Based on 8,863 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Mar 13 – Mar 14
Order within 21 hours and 25 minutes
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Size: 36C


Color: Black


Description

Versatility and comfort go hand-in-hand in this lace bralette from the Pure Comfort collection. Soft foam cups provide comfortable support. The beauty of this longline bralette is how its adjustable straps convert from traditional straight to halter to crisscross wear, so it works easily under all your clothes. The longline design has a plunging, scallop-edged neckline and a pretty lace front with cool mesh sides and back. For added support, its longline frame has side boning that helps hold you in place. And it comes in multiple sizes and colors, including one fun animal print, to fit every shape and taste. In sizes 34A-40D.

Product Dimensions ‏ : ‎ 13 x 8 x 1 inches; 1.92 ounces


Item model number ‏ : ‎ DM1188


Department ‏ : ‎ womens


Date First Available ‏ : ‎ December 20, 2017


Manufacturer ‏ : ‎ Maidenform


Best Sellers Rank: #16,866 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #261 in Everyday Bras


#261 in Everyday Bras:


Customer Reviews: 4.0 4.0 out of 5 stars 8,863 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Mar 13 – Mar 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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Top Amazon Reviews


  • Love this bra
Size: 32C Color: Black
I actually measured myself this time I had never done that I’ve always just tried bras on or whatnot. This fits so good and it’s so comfortable and pretty.
Reviewed in the United States on October 29, 2025 by Abby Foster

  • Best bra I've owned, by far!
Size: 34B Color: Black
Had this in a larger size and it was great, Ive lost a bunch of weight so I had to size down and couldnt think of another bra to get. Super comfy for a bra and cute, too!
Reviewed in the United States on October 26, 2025 by Alice J

  • Wish I could love it.
Size: 40B Color: Black Bloom Lace
This bra fits perfectly and it gives great lift and shape. I love the lace and the convertible straps. But I didn't realize it had boning on the sides and it's digs into my sides terribly. The band it's that comfortable either. I wanted to love this bra so bad because it is so cute and fits my shape so well, but after a couple hours of wearing it I want to rip it off. Edit: Cut out the boning! It feels so much more comfortable and the support did not change for me. I amended by stars from 3 to 4 because of this. Hopefully it continues to feel comfortable throughout the day! ... show more
Reviewed in the United States on December 24, 2024 by Amazon Customer

  • Cute but needs adjustments!
Size: 36C Color: Black
It’s pretty but it needed adjustments. 1) cut out that stupid boning! 2) take a seam ripper and pull the stitches out of that band that goes across the front bottom or the bra, then cut it off at the side seams where the boning was. With these 2 adjustments the bra is so much more comfortable! I first ordered a 36C but it is very tight so I got a 38D and it works AFTER making those adjustments. I had a breast implant removal and lift 1.5 years ago and haven’t been able to find a bra since. I’ve been wearing true&co bras, and while comfy, they supply almost no support and they’re just not sexy at all. Wanted something feminine! This is very pretty and fits my now wide breasts well. I would say that it runs a little small. Especially the band. Especially prior to cutting out that top band around the inside bottom. Talk about painful! The only other complain is that the hooks where the bra straps come off are quite itchy and pokey. I guess this bra isn’t that great but if you’re like me and can’t find a bra to fit your plastic surgery alien titties then you take what you can get. ... show more
Reviewed in the United States on January 30, 2021 by KSH

  • My Favorite New Bra!
Size: 32D Color: Black
Why did it take me so long to find this?! I have been searching so long for a wireless, yet supportive, cute, convertible bra. I am a 30DD/32D and the 32D fits great! Gives a great shape and feels supportive yet light. I do not find the "boning" uncomfortable, as others have mentioned. The price is fantastic, too! I wish it came in more colors! ... show more
Reviewed in the United States on August 17, 2025 by Smith

  • Worth the money
Size: 32D Color: Black
I got this bra specifically because it is absolutely beautiful and i love how you can change the straps to be like a halter, top, i absolutely loveee this bra so much, it is wireless because technically there is no wire BUT there is some "support". What i mean is basically its like wire where it helps shape and support but the material is not wire but it is simpler, this bra and band definitely have good support and hold, im a 32D and it was absolutely true to size for me personally, the side "wire" doesn't dig in my arms at all, i definitely love this beautiful bra ... show more
Reviewed in the United States on August 9, 2025 by Nicole

  • Not truly wire free
Size: 40B Color: Paris Nude
Extremely uncomfortable bra. It's advertise as wireless and it's not an accurate description since it has some kind of plastic wire on the side.
Reviewed in the United States on July 31, 2025 by Belen Camacho

  • Good fit. True to size.
Size: 38C Color: Paris Nude
Fits good. Wear as a halter, regular or criss cross. Nice looking too.
Reviewed in the United States on October 14, 2025 by Carol Upstate NY

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