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L'Oreal Paris

L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz

  • Based on 15,304 reviews
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Availability: 19 left in stock
Fulfilled by Amazon
Arrives Wednesday, Sep 30
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Color: Black


Size: 0.28 Fl Oz (Pack of 1)


Features

  • Voluminous Volume Building Mascara: The uniquely maximizing formulated L'Oreal Paris Voluminous Mascara builds lashes up to 5x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
  • Volume Maximizing Curved Brush: Build and thicken lashes evenly and smoothly with the curved brush applicator that matches the shape of your lashes. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
  • Washable Mascara with Panthenol and Ceramide-R: A volume mascara that can easily be removed with soap and water and suitable for sensitive eyes and contact lens wearers. Our mascara is fragrance-free, ophthalmologist-tested and allergy-tested
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

L’Oreal presents Voluminous Original Volume Building Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Curved Brush quickly thickens, lifts and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. • Bold, volume building mascara • Up to 5x fuller lashes • Curved brush lifts and builds lashes • Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.

Product Dimensions ‏ : ‎ 2.75 x 7.06 x 0.67 inches; 0.28 ounces


Item model number ‏ : ‎ 340 Black


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #1,398 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #26 in Mascara


#26 in Mascara:


Customer Reviews: 4.6 4.6 out of 5 stars (15,304)


Product Benefits: Volumizing


Brand Name: L'Oreal Paris


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: France


Package Type Name: Tube


UPC: 071249019344


Manufacturer: L'Oreal Paris


Global Trade Identification Number: 44


Item Weight: 7.94 g


Model Number: 340 Black


Skin Type: All


Manufacturer Part Number: FPS-172661


Skin Tone: Deep


Other Special Features of the Product: Washable


Specialty: Volumizing


Water Resistance Level: Not Water Resistant


Mascara Wand Type: Curved


Coverage: eye


Item Volume: 0.28 fluid ounces


Item Dimensions: 2.75 x 7.06 x 0.67 inches


Color: Black


Material Type Free: Fragrance Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Volume/Clumps
Color: Black Brown Size: 0.26 Fl Oz (Pack of 1)
This mascara is a long time favorite of mine. I feel like I get more of the feathery look than the spiked look. This comes off easily with a normal face wash. As it ages, it does get a little clumpy. Once you clean the brush, you're as good as new.
Reviewed in the United States on May 26, 2026 by Amazon Customer
    • Wow!
Color: Black Size: 0.28 Fl Oz (Pack of 1)
I've been a diehard Maybelline mascara user for years. I've tried several others and none were as good. Lately, my Maybelline is dry and seems to clump more, so I thought I'd try another new one. Well, this was the one! Does a great job on my lashes and it's fairly easy to remove. I have a new go-to mascara! ... show more
Reviewed in the United States on September 2, 2026 by DTS1957
    • Fantastic volume and hold – highly recommended!
Color: Black Size: 0.28 Fl Oz (Pack of 1)
Review Image by Can
Review Image by Can
Review Image by Can
I’m really impressed with the L'Oreal Voluminous Original Curved Brush Mascara. As many other reviewers have mentioned, the brush design is great and doesn't get in the way during application. Performance: It adds significant length and volume, and the hold is excellent. You can see the difference in my attached photos—one side is bare, and the other shows how well it lengthens and frames the eyes. Ease of Removal: While it holds up well throughout the day, it comes off completely when I use a dedicated mascara remover. It’s the perfect balance of long-lasting wear and easy removal. If you're looking for a mascara that provides noticeable length and reliable hold without being a nightmare to take off at night, this is a fantastic choice. I highly recommend it! ... show more
Reviewed in the United States on July 5, 2026 by Can
    • Long-lasting + natural effect: perfect for 10+ hour wear
Color: Black Size: 0.28 Fl Oz (Pack of 1)
I had been searching for a Maybelline mascara that could truly last all day, and this one exceeded my expectations. I work shifts longer than 10 hours, so I need something that stays put. I apply it around 7:00 a.m., and by the time I get home and shower around 9:00 p.m., my lashes still look defined, long, and intact without flaking. What I love most is that despite its long wear, it removes very easily with water and doesn’t pull out or damage my natural lashes, which is very important to me. As for the results, it gives a beautiful lengthening effect that looks natural. It’s not the most volumizing mascara, but it really enhances the eyes without clumping or feeling heavy. The photos I uploaded are real and unfiltered, and they clearly show the difference. It’s amazing how something as simple as a good mascara can completely transform your look. I definitely recommend it if you’re looking for long-lasting wear, a natural finish, and easy removal. ... show more
Reviewed in the United States on May 15, 2026 by Summer
    • An Oldie and a goodie
Color: Black Size: 0.26 Fl Oz (Pack of 2)
Still my go to mascara. it says what it advertises. Does not clump, smudgeproof and waterproof.
Reviewed in the United States on September 11, 2026 by Acieification
    • The only mascara I’ve found that doesn’t irritate my eyes
Color: Black Brown Size: 0.26 Fl Oz (Pack of 1)
This product does add volume to my now puny lashes. What makes this product stand out for me is the reasonable price AND it does NOT irritate my eyes so I can wear it all day. Every other mascara I’ve tried, including those that supposedly work with sensitive eyes, will still make my eyes itch or feel very scratchy. ... show more
Reviewed in the United States on September 9, 2026 by Rikki
    • Great wand + no clumping
Color: Black Size: 0.28 Fl Oz (Pack of 1)
New favorite! No clumping and I love the wand. It is a bit heavy on straight eyelashes but I just use less. Also, it doesn't run or smear.
Reviewed in the United States on September 1, 2026 by Customer11
    • Clumps
Color: Black Size: 0.28 Fl Oz (Pack of 1)
It was ok. Definitely darker and looked fuller for it, but was also extremely prone to clumping. Made my eyelashes itch, and as a result rub them, I lost a few eye lashes that way. It dried pretty fast (~7min) and came off easily with just water.
Reviewed in the United States on June 10, 2026 by AJ

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