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Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | Fortified With Monoi & Tamanu Oil

  • Based on 1,758 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Sep 1
Order within 15 hours and 49 minutes
Available payment plans shown during checkout

Style: 10.1 oz


Brand: Joico


Item Form: Liquid


Hair Type: Color Treated


Scent: green melon, nectarine, Meyer lemon, Jasmine, woody musk, Vanilla


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 2.1 x 2.1 x 8 inches; 10 ounces


Item model number ‏ : ‎ J162401


UPC ‏ :


Manufacturer ‏ : ‎ Joico


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great shampoo..
Style: 10.1 oz
Great violet shampoo . Give my blonde a beautiful tone. The only con its makes your hair very tangled and maybe dry, but after a good condition , I’m happy.
Reviewed in the United States on August 26, 2024 by Dolce Vita

  • Blonde !!!!!
Style: 10.1 oz
I love this shampoo it smells so good and actually leaves your hair blonder after wash. It lightens the roots and highlights the blonde tones throughout. I’m a natural blonde and I use this to keep my hair light and it works so well.
Reviewed in the United States on August 8, 2024 by Gretchen Lingo

  • Perfect Blonde
Style: 10.1 oz
I love this Shampoo in between coloring. Helps keep my blonde up!
Reviewed in the United States on September 17, 2024 by Tonja Tonja

  • Smells good
Style: 33.8 oz
I love this brand, they never dissappoint me. Very recomended
Reviewed in the United States on September 18, 2024 by Doris

  • As Intended
Style: 10.1 oz
I use this once a week for my very blonde (highlighted) hair. I am in the middle of transitioning to gray, well I am more white than gray so this works great. It can be drying but all purple shampoo’s are. The color is great, meaning I do not turn purple even after leaving in for around 3-5 minutes. Great value for the money. Easy to use and you will need to use a deep conditioner or mask after for softness. ... show more
Reviewed in the United States on July 11, 2024 by Deanna

  • Great for getting rid of brassy blonde
Style: 10.1 oz
Dying my hair for too many years to count, sometimes I get that brassy ,yellow blonde. I read the comments & crossed my fingers & two washes later gone Love it .I did wash my hair with it & left it on for a few minutes, than also added a little to my conditioner also left on for 2-5 minutes Ladies it works ! A little expensive but use so little of shampoo will last awhile ... show more
Reviewed in the United States on June 25, 2024 by ALLAN M.

  • Great for White Hair
Style: 10.1 oz
The year of COVID lock-in completed the transition of my medium blond hair to silvery white. This shampoo enhances the brightness of the white, and defeats and greenish tinges from the water supply.
Reviewed in the United States on October 19, 2024 by Simca

  • Love it!
Style: 33.8 oz
Best shampoo I have tried, I previously bought the Olaplex but it was more of a toner and did not wash your hair. Definitely recommend this one! It really takes out the yellow tones and does not dry your hair. Worth the price for how much you get.
Reviewed in the United States on May 23, 2024 by Jennifer Campos

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