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Joico Blonde Life Violet Shampoo | Brass-Neutralizing Cleanser

Based on 2,098 reviews
Condition: New
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$22.10
Save $3.90 was $26.00

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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Nov 3
Order within 11 hours and 33 minutes

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At a glance

Condition
New
Style
10.1 Fl Oz
Model
J162401
Dimensions
2.1 x 2.1 x 8 in
Weight
10 oz
Item Form
Liquid
Hair Type
Color Treated

Features 4

  • Rich lather gently cleanses hair
  • Instantly cools brassy tones and brightens cool blonde hair
  • Helps maintain healthy looking hair and brilliant shine
  • Free of SLS/SLES sulfates / Sodium Lauryl/Sodium Laureth Sulfate

Description

When you want to bring blonde hair back to that icy, fresh-out-of-the-salon shade, turn to this sulfate-free cleanser that instantly kicks yellow tones to the curb. Gentle on highlighted strands, this unique formula is stocked with powerful ingredients -- like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair. Directions: Apply to wet hair. Lather. Leave in 1 - 3 minutes. Rinse; follow with Blonde Life Violet Conditioner. Use 2 – 3 times per week. What does it smell like? Soft yet seductive notes of Jasmin and vanilla are complimented by the freshness of nectarine, green melon and Meyer lemon while a hint of woody musk give this sent a sophisticated sensuality that conjures up visions of an exotic getaway. Will the Violet Shampoo and Conditioner turn my pale-blonde hair purple? Nope! Formulated with perfectly calibrated ingredients, these products deliver just enough violet to counterbalance any yellow/brass tones in your hair. Purple and yellow are opposite each other on the spectrum, so one cancels the other out.

Specs 23

Product Dimensions 2.1 x 2.1 x 8 inches; 10 ounces
Item model number J162401
Manufacturer Joico
Item Form Liquid
Hair Type Color Treated
Scent Name Jasmin, Vanilla, Lemon, Woody Musk
Other Special Features of the Product Instantly cool brassy tones and brighten cool blonde hair Nourish and protect fragile blonde hair
Product Benefits Instantly cools brassy tones and brightens cool blonde hair while nourishing and protecting fragile or damaged hair

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


Great shampoo
Style: 10.1 Fl Oz
Love this shampoo for my blonde hair as it helps keep brassiness away. Smells good and leaves my hair color almost like after I leave the salon. It's effective.
Reviewed in the United States on August 28, 2026 by MARIA AGUILAR MARTINEZ

Great
Style: 10.1 Fl Oz
Both the violet shampoo and conditioner are amazing! Especially if I compare to other purple hair products Every other brand I had before doesn’t soap up feel clean and my hair feels dry and definitely knotty But this product is great not only tone some brassy strands but amazingly soaps up well after 2nd go thru but my hair leaves my hair super soft and not as tangly I wish the price was lower ... show more
Reviewed in the United States on April 13, 2026 by Sherry

Add dimension to your hair color! So pleased I found this product.
Style: 10.1 Fl Oz
This shampoo is great for mature ladies with white hair. Does not turn you into a “blue hair” but give your color more dimension. So happy I found it. I will keep ordering it, also reasonable cost.
Reviewed in the United States on June 12, 2026 by c campbell

Best Blond Shampoo for Highlights with Full Softness. .
Style: 10.1 Fl Oz
Love this shampoo. Would not buy anything else. Soften your hair with this moisturizing product that lasts longer than my other hair shampoos.
Reviewed in the United States on May 4, 2026 by GWillakurz

Love it!!!
Style: 33.8 Fl Oz
I love the way my blonde-dyed hair smells after using this shampoo. Thank you.
Reviewed in the United States on June 8, 2026 by Gina W.

Good!
Style: 10.1 Fl Oz
really removes the yellowish blonde. Good product!
Reviewed in the United States on July 1, 2026 by RM Starrett

Keeps blonde fresh
Style: 33.8 Fl Oz
Used this when I dyed my hair platinum blonde. Kept the blonde very light and not orange. Would recommend.
Reviewed in the United States on May 6, 2026 by Boujee Blondie

🫡
Style: 10.1 Fl Oz
Exelente
Reviewed in the United States on July 8, 2026 by Yes
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