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it COSMETICS

it COSMETICS Your Skin But Better Foundation + Skincare, Hydrating Coverage - Minimizes Pores & Imperfections, 1.0 Fl Oz 52 Rich Warm (Rich To Deep Complexion With Golden Yellow Undertone)

  • Based on 913 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, Sep 28
Order within 11 minutes
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Color: Rich Warm


Features

  • BEAUTY FOR ALL - With 40 true-to-skin shades to choose from, Your Skin But Better Foundation + Skincare is suitable for all skin types. The buildable, medium coverage minimizes the look of pores & imperfections for a natural radiant finish.
  • BETTER SKIN IN TWO WEEKS - This skin-loving foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. After just two weeks, skin looks smoother, skin tone appears more even, and skin texture is visibly refined.
  • ALL-DAY HYDRATION - Our lightweight foundation is infused with moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation.
  • HOW TO APPLY - Shake well and apply 1-2 pumps to clean skin using the Heavenly Luxe Flat Top Buffing Foundation Brush 6. For best results, start at the center of your face and blend outward.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

Description

IT’s Your Medium Buildable Coverage Lightweight and buildable, this true-to-skin foundation instantly improves the complexion with a natural radiant finish. Skin-Loving Ingredients Hyaluronic Acid & Aloe Vera Extract instantly hydrate and smooth the look of skin.Vitamins E & B5 moisturize the skin and fight free radicals to help strengthen the skin barrier.Hepes Acid gently exfoliates for a brighter-looking complexion. Developed with Plastic Surgeons & Dermatologists Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-December 2020 Read more CC+ Cream with SPF 50+ CC+ Cream Illumination with SPF 50+ Your Skin But Better Foundation + Skincare Bye Bye Redness Color Correcting Cream Bye Bye Under Eye Concealer Description Color-correcting full coverage foundation Color-correcting full coverage with added luminosity Foundation + Skincare for better bare skin in 2 weeks Tinted neutralizing cream Long-lasting undereye & dark spot concealer Texture Cream Cream Lightweight liquid Cream Cream Coverage Full Full Medium, buildable Full Full Finish Natural Radiant Natural radiant Natural Natural Skin Concern Acne scarring, wrinkles, redness of skin, large pores Acne scarring, wrinkles, redness of skin, large pores Skin tone, texture, hydration, imperfections Redness, rosacea, broken capillaries, blemishes, sun damage, scars Dark circles, wrinkles, redness, dark spots, acne Shades Available 12 12 40 3 24


Package Dimensions ‏ : ‎ 8.5 x 4.5 x 1.5 inches; 4.8 Ounces


Manufacturer ‏ : ‎ it COSMETICS


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Sep 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great for dry or oily skin-Detailed review
Color: Fair Neutral
I have been searching a lifetime, and I finally found it. I have very icky skin. I have seborrheic dermatitis, and ALL foundation clings to my dry flaky patches. I also have an oily forehead, and this is the one and only foundation I have ever tried in my 36years that actually looks amazing on my skin (on both my dry and oily areas). It has a good medium coverage that is very buildable. It doesn't appear cakey at all, even after adding more layers when you are wanting a fuller coverage look. I have some acne scarring on my chin, and this covers it flawlessly. It doesn't feel heavy on the skin at all, very light weight. It truly looks like my natural skin, but without all of the issues. I am very fair, and I got the fair neutral. It is still slightly yellow for my tone, but looks amazing nonetheless. The next color up was way too dark, and very yellow. They seem to oxidize VERY SLIGHTLY. But you can see a difference after a little while of wearing it. I pair it with cerave face cream, and after my blush and bronzer, I top it with NYX setting spray. It has pretty decent staying power even without the setting spray. ... show more
Reviewed in the United States 🇺🇸 on November 10, 2022 by Jules B
    • Water Weight Buildable Foundation
Color: Light Neutral
Review Image by E. Fletcher
For those of you who adore the IT Cosmetics CC Cream - keep on scrolling. For those of us who found it heavy, mask like and cloying - This foundation is for you. It applies thinly, but has a medium coverage, can be lighter coverage if you sheer it out. As with all IT Cosmetics, selecting the correct color is like rolling the dice...but a shade off can easily be corrected with setting powder, blush or bronzer. At least now they have made a foundation for us who like to go lighter. ... show more
Reviewed in the United States 🇺🇸 on October 13, 2022 by E. Fletcher
    • Very light texture
Color: Medium Neutral
I love this product very light covers redness, feels great. Barely feels like I'm wearing anything,, easy to apply.
Reviewed in the United States 🇺🇸 on November 4, 2022 by Tabatha faught
    • Love this foundation
Color: Medium Neutral
I’ve been obsessed with this foundation since I got a sample of it with a makeup purchase. It’s so lightweight that it feels like nothing is on your skin but the coverage is still really lovely. It’s not a super high coverage, like Double Wear for example, but it’s a really pretty medium. I also like that it’s not a matte finish. My skin looks like my skin, just better. It’s radiant but not too dewy. (For reference: I am in my 30s, have combination skin, and live in a humid state.) ... show more
Reviewed in the United States 🇺🇸 on August 16, 2022 by Denise
    • Medium coverage
Color: Medium Neutral
I like this product because it covers a multitude of skin issues that I have been experiencing lately. I think it is actually helping my skin as I have seen a reduction in breakouts. To me it is not a lightweight foundation because it provides a med. to slightly heavy coverage, that's why I rated the stars as such. It is a good product if you need good coverage. ... show more
Reviewed in the United States 🇺🇸 on September 20, 2022 by ElizaJane
    • Good Lightweight Foundation
Color: Light Cool
It is light and easy to put on. Co.es in many shades so you are bound to find a match. Cost is up there with brands like Clinique or Este Lauder.
Reviewed in the United States 🇺🇸 on October 4, 2022 by Tiffany B
    • My new favorite
Color: Light Cool
. I had never tried this brand before and just purchased because it was on sale. I was really impressed after my first time using it. It gives decent coverage, while still feeling lightweight. I am 39 years old and have used Estée Lauder for years, but it always felt so heavy and looked cakey. After trying It Cosmetics, i am ditching my old foundation and sticking with this one ... show more
Reviewed in the United States 🇺🇸 on September 11, 2022 by KM
    • Find color first!
Color: Light Cool
The foundation is high quality and I like the concealer very much. You can’t eyeball your shade from a computer monitor, though. I don’t know where you buy it in person, but the shade I bought makes me look like a cadaver and I don’t want to guess at a second shade to buy an extra bottle to hope to mix and salvage the first! Just a very real complication that has gotten in the way of my enjoyment of the product. Maybe if I had the correct shade, my opinions would be completely different? I’ve been investing in cosmetics on Amazon for 2 decades now and I’m DONE unless I’m experienced with the product first!! Too many wrong products, wrong shades, return hassles, and prices which have become absurd. That isn’t a problem with this particular seller (good shipping, good condition, good quality). Thank you for THAT!! I think more assistance here with shade selection would be helpful. The one photo with 40 shades on 4 arms (none of which looks like MY arm) didn’t result in a $40 bottle of foundation I can actually use. ... show more
Reviewed in the United States 🇺🇸 on July 6, 2022 by Jennifer J. Texas

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