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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

    • Based on 2,409 reviews
Condition: New
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$46.00 Why this price?

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As low as $11 / mo
  • – 4-month term
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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, May 21
Order within 21 hours and 44 minutes
Available payment plans shown during checkout

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Color: 11 Fair Neutral (fair complexion with neutral undertones)


Item Form: Liquid


Color: 11 Fair Neutral (fair complexion with neutral undertones)


Skin Type: All


Finish Type: Radiant


Recommended Uses For Product: Pores


Product Dimensions ‏ : ‎ 1.38 x 1.46 x 5.28 inches; 2.05 ounces


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • The coverage and color
Color: 33 Medium Neutral (medium complexion wit...
Loved the coverage.Goes on smoothly. Perfect color. Very happy Glad I tried it. I’ve tried many kinds this is my favorite
Reviewed in the United States on January 11, 2024 by Karen
    • Good product
Color: 31 Medium Neutral (medium complexion wit...
It's taken me many other failures to finally get to this product. It's natural looking, not heavy and works great. Make sure you shake when first get product. I left mine upside done over night. Best I tried.
Reviewed in the United States on February 2, 2024 by Amazon Customer
    • Provided minimal coverage but great color
Color: 33 Medium Neutral (medium complexion wit...
Wish it covered my freckles better
Reviewed in the United States on February 6, 2024 by Dolores Negrete
    • Everyday wear!
Color: 31 Medium Neutral (medium complexion wit...
I've been using this foundation for years now and it's been great. My skin breaks out easily and I don't have any problems with it. Lasts all day and it blends smoothly.
Reviewed in the United States on February 3, 2024 by Amazon Customer
    • Great makeup
Color: 23 Light Warm (light to medium complexio...
Love this makeup! Not heavy and looks natural. Face feels so soft and noticable improvement with texture and fine lines
Reviewed in the United States on December 25, 2023 by Valarie Williamson
    • Sensitive skin? This may not be the best fit for you.
Color: 20 Light Cool (light complexion with red...
Review Image by Ms. Chili Ms. Chili
Review Image by Ms. Chili Ms. Chili
I am 52 and have sensitive skin. I started noticing that some sunscreens would cause me to break out a few years back. I feel this may be the case with this product. I really love the product otherwise. This product goes on very well with a makeup brush. I do clean my foundation brush daily. I wore this product 4 days in a row. It made my skin look very good on day 1 and 2. Unfortunately, at the end of day one I had a pimple, an additional pimple at the end of day 2, and several new ones by the end of day 3 and 4. On day 2 it covered the pimple from day 1 pretty well. and did okay on day 3 covering the 2 pimples from the previous 2 days. Unfortunately, the additional pimples I got by the end of day 3 was more than it could cover on day 4 It is the morning of what would have been day 5 and I am certain since it didn't cover the pimples yesterday and I have new ones that came during day 4 that it will not cover them today. I thought on day 1 that maybe it is one of my occasional pimples, but with a new one on day 2 and several coming of day 3 and a couple more on day 4, I am pretty sure it is the product. At the age of 52, I occasionally still have a pimple, but not in a large amount. No other new products were used. I do love the texture and the way it made my skin look the first couple of days, and the way it applied. The down side is bumps. I haven't had this many at one time in years. Also, I do have very dry skin and this product was not drying. If it weren't for the pimples I would keep the product. I would recommend it to anyone that doesn't have sensitive skin. If you have sensitive skin you can always try it. What causes outbreaks on me may not cause them on you. ... show more
Reviewed in the United States on December 5, 2023 by Ms. Chili Ms. Chili
    • Solid coverage as light as powder.
Color: 23 Light Warm (light to medium complexio...
Wow! This is a nice product for my old skin. I can't believe how light it feels and it doesn't rub off onto my clothing. There is no need for powder as the finish is not oily. I had very little confidence I'd get the right shade but the descriptors of the shades helped me get it right. It's is a close to perfect as can be. I'll definitely stick with IT. This is great stuff. ... show more
Reviewed in the United States on December 3, 2023 by Friendly Ghost 09
    • Love this!
Color: 22 Light Neutral (light to medium comple...
Hides imperfections with a radiant natural looking finish. You can wear this with minimum coverage or full coverage depending on the amount of product used. Coverage is buildable! This is the best foundation I have ever used. Great for mature skin. I’m 69. My daughter also uses this foundation. She is 31. She also uses it on her clients . She is a professional makeup artist. ... show more
Reviewed in the United States on October 29, 2023 by Regina K. Seeley

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