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It Cosmetics

IT Cosmetics Superhero Volumizing Waterproof Mascara – 24HR Wear – Resists Sweat & Humidity – Lash-loving Biotin, Peptides & Pro-Vitamin B5 – Super Black, 0.3 fl oz

  • Based on 590 reviews
Condition: New
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$28.00 Why this price?

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30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, Jun 18
Order within 6 hours and 35 minutes
Available payment plans shown during checkout

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Color: Black


Product Benefits: Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. See more


Special Feature: Waterproof


Brand: IT Cosmetics


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.13 x 46.08 x 5.59 inches; 1.13 ounces


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jun 18

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • IT WORKS!!
You won’t be let down. Waterproof mascaras are often thin and don’t coat lashes well, but not this one. It really works for me. It builds your lashes, stays on, doesn’t smudge or clump, and does a great job. I really love this mascara. I think you will too!
Reviewed in the United States on April 25, 2025 by CYNDE
    • Love
Love the IT products
Reviewed in the United States on May 19, 2025 by Jamie
    • price and quality
good product
Reviewed in the United States on March 27, 2025 by Teresa O.
    • 4-Star Review: Impressive Volume and Longevity, with Minor Clumping
The IT Cosmetics Superhero Volumizing Waterproof Mascara delivers on its promises of dramatic volume and length. Infused with biotin, peptides, and pro-vitamin B5, it conditions lashes while providing a flexible, life-proof formula that resists smudging, sweat, and humidity . The Lash-Changing Power Brush effectively lifts, separates, and curls lashes, resulting in a bold, wide-eyed look. Clinical studies report 20x more volume and 41% more visible length compared to natural lashes . However, some users have experienced minor clumping, especially when applying multiple coats. To achieve optimal results, it’s recommended to apply additional coats only after the previous layer has dried . Overall, this mascara offers impressive performance for those seeking bold, long-lasting lashes. ... show more
Reviewed in the United States on April 30, 2025 by Skylynn Cooke
    • quality
My first time using a waterproof mascara. Found it to be cakey on my short lashes. Did not like at all.
Reviewed in the United States on April 15, 2025 by sydney
    • Super hero mascara
Best mascara I've used. Stays on even if I cry.
Reviewed in the United States on March 16, 2025 by Gospel girl
    • not worth the money
I was hoping this one was it as I really have been looking for a mascara that delivered the hype of "lifts, separates, and curls lashes" plus volume. The clinical studies on this reported 20x more volume and 41% more visible length compared to natural lashes. Well I thought a higher priced product instead of a drug store brand would be worth it. In my case this mascara makes my lashes look worse than any other product I've tried. Less volume, even after curling within an hour they are flat and clumpy looking. By the end of the day it was nearly gone from flaking. Returning it and going back to my drugstore product - very frustrating and disappointed. ... show more
Reviewed in the United States on May 21, 2025 by PR
    • Does not clump the lashes
This mascara is nice . Lashes don’t clump together and they make my lashes look long and full . Doesn’t leave little clumps under my eyes. I don’t look like a raccoon after 12 hours
Reviewed in the United States on February 1, 2025 by sharon gilliam

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