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IT Cosmetics Superhero Volumizing Waterproof Mascara – 24HR Wear – Resists Sweat & Humidity – Lash-loving Biotin, Peptides & Pro-Vitamin B5 – Super Black, 0.3 fl oz

  • Based on 697 reviews
Condition: New
Product info up-to-date
$19.60 Why this price?
Save $8.40 was $28.00

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Sunday, Mar 29
Order within 20 hours and 32 minutes
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Features

  • LIFE-PROOF FORMULA The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This formula wont budge or smudge, resists sweating & humidity, and lasts up to 24 hours.
  • LASH-LOVING INGREDIENTS Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with Biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and Pro-Vitamin B5 to condition lashes.
  • ITS OUR LASH-CHANGING BRUSH Our Lash Changing Power Brush brings the drama to lift and separate while the Volume Resin Wax formula provides buildable volume without clumping for maximum lash impact.
  • EASY REMOVAL We developed this formula to be easy to remove with an oil-based makeup remover. For best results, we recommend Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! Ophthalmologist-tested and suitable for sensitive eyes.

Product Dimensions ‏ : ‎ 1.13 x 46.08 x 5.59 inches; 1.13 ounces


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #18,883 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #179 in Mascara


#179 in Mascara:


Customer Reviews: 4.2 4.2 out of 5 stars (740)


Product Benefits: Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate.


Brand Name: IT Cosmetics


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Skin Type: Sensitive


Package Type Name: Box


Skin Tone: Fair


Manufacturer: IT Cosmetics


Global Trade Identification Number: 78


Other Special Features of the Product: Waterproof


Water Resistance Level: Waterproof


Coverage: Buildable


Item Dimensions: 1.13 x 46.08 x 5.59 inches


Item Volume: 9 Milliliters


Color: Black


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Mar 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Amazing quality!
Amazing mascara! Goes on thick with one swipe, and curls while thickening. The wand design makes it easy to hold. I have tried so many brands of waterproof mascara and this is one of the best. Smudgeproof when dry and with 2 coats it looks almost like I am wearing false eyelashes! Only downside is the drying time- it takes about 2 minutes to dry so I have to hold still and not sneeze or i get raccoon eyes😊 but it is a great product. ... show more
Reviewed in the United States on December 14, 2025 by JacquiN

  • Love it!
The best waterproof mascara on the planet. My eyes water so I can’t use traditional mascara. This enhanced and lengthened my lashes. Very pleased.
Reviewed in the United States on March 11, 2026 by Loristattoostudio

  • Good mascara
Easy to apply over conditioner base coat, very buildable, DARK black in color, easy to remove with liquid makeup remover on cotton pad. I’d give it a 3 for being “waterproof”, also can flake if it starts to dry too much while applying, other than this no complaints.
Reviewed in the United States on March 3, 2026 by T. Martinez

  • The best waterproof mascara
The best on the market. I’ve tried many waterproof mascaras and IT is by far the best!
Reviewed in the United States on March 5, 2026 by Debra Shelton

  • Awesome
Best mascara on earth.
Reviewed in the United States on January 30, 2026 by Derek Kuiper

  • Clumpy
Too clumpy.
Reviewed in the United States on March 20, 2026 by Maryann C

  • Do not buy!
Clumps, smears and it's not waterproof. Quite the disappointment. I use IT mascara always, but not the waterproof. I thought I would give this a try. Fooled me once.
Reviewed in the United States on February 21, 2026 by JAH

  • Will buy again
Work well. It does the job. Long beautiful lashes
Reviewed in the United States on November 14, 2025 by sharon

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