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It Cosmetics

IT Cosmetics Superhero No-Tug Retractable Eyeliner - All-Day Wear, Waterproof Formula Won’t Smudge - With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax - 0.008 oz

    • Based on 538 reviews
Condition: New
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$24.00 Why this price?

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To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Thursday, May 8
Order within 12 hours and 24 minutes
Available payment plans shown during checkout

Color: Black Brown


Package Dimensions ‏ : ‎ 6.02 x 0.59 x 0.55 inches; 0.31 ounces


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, May 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great product.
Color: Black Brown
Doesn’t pull and doesn’t break off, which I love. Rich deep color.
Reviewed in the United States on April 29, 2025 by Amie J. Juarez
    • Finally!
Color: Black Brown
This eyeliner goes on smooth, and has its own sharpener, but that is not the best part. There are two things I love about this eyeliner. The first is that the way you put it on in the morning is the way it looks in the evening! Which brings me to the second plus, no smudging under my eyes by the afternoon! For years, I have looked in the mirror at the end of the day and was upset that my eyeliner wasn't defining my eyes, it was puddling under them! Another plus to this eyeliner is that it doesn't burn or irritate my eyes. I guess that's three things! Thank you for a wonderful product. ... show more
Reviewed in the United States on November 17, 2024 by Nancy Kester
    • IT cosmetics NO tug eye liner
Color: Black
Just received my eye liner yesterday. Tried it today I threw out my Maybelline! I am in love with this eye liner. Easy to use an stays put doesn't irritate my eyes ty so much IT Cosmetics
Reviewed in the United States on August 11, 2024 by RK
    • Excellent but not great for super sensitive eyes
Color: Black
I am super impressed with this eyeliner! It goes on easily, says, and the sharpener at the bottom is a game changer. It's easy to sharpen and blend but it sets quickly so be ready to work your beauty magic right as soon as possible. I ordered the classic black color and it doesn't smudge but it does irritate my eyes (I have very sensitive/combination skin). It doesn't irritate me enough to stop using it, but if you're like me, be careful while applying and have eye drops hand ;). ... show more
Reviewed in the United States on December 15, 2023 by MiaMalpaa
    • Stays in place!
Color: Black Brown
I am a mobile dog groomer and has a hard time finding liner that would stay in place while grooming. This does! Glad I found it!
Reviewed in the United States on September 2, 2024 by Sara G Barnes
    • Beautiful
Color: Black Brown
This is my absolutely favorite gel eyeliner
Reviewed in the United States on September 7, 2024 by Debbie M
    • Great product.
Color: Black Brown
This It Eyeliner glides on. There is no tugging at all and it lasts all day long. I hope it lasts more than a month because I find other eyeliners when used almost run out realatively fast and this one is a bit pricey. With that beigng said I recomend this product and woul most likely buy it again.
Reviewed in the United States on February 3, 2024 by Juno
    • While it looks great to start
Color: Black
It definitely smudges and isn't waterproof. When you put it on initially it glides easily and looks fantastic, but within an hour it was already starting to smudge just from heat. I wanted to try it because it's described as "waterproof & smudge proof" which are both false. Paying $25 for eyeliner is bad enough but it's even worse when it doesn't live up to its own description. 🤷🏻♀️ ... show more
Reviewed in the United States on February 20, 2025 by Nico

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