Search  for anything...
It Cosmetics

IT Cosmetics Superhero No-Tug Gel Eyeliner - Waterproof, Blendable Formula - All Day Wear - Sharpenable Eye Pencil - 0.042 oz

  • Based on 899 reviews
Condition: New
Checking for the best price...
$24.00 Why this price?

Buy Now, Pay Later

As low as $6 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, Jul 15
Order within 21 hours and 16 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: Super Black (intense ultra-black)


Features

  • GEL EYELINER PENCIL - Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and No-Tug Anti-Aging Gel Eyelinermaking it easier than ever to achieve precise application without tugging on your delicate eyelids!
  • ALL-DAY WEAR - Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.
  • SUPER BLENDABLE FORMULA - Effortlessly create limitless eye lookswhether you want to draw thin, thick, or cat-eye strokes or smudge immediately after lining for a smokey eye.
  • HIGH-IMPACT SHADES - Available in 8 high-impact shades: Bold Blue, Super Black, Fantastic Espresso, Cosmic Copper, Magical Slate, Brilliant Brown, Mystic Emerald & Powerful Plum. For best results, pair with your Superhero Sidekick Pencil Sharpener.
  • HOW TO APPLY - Apply the rich, saturated color along your lash line for eye-transforming results every time. You do IT all...now your eyeliner does, too!

Product Dimensions ‏ : ‎ 0.59 x 5.91 x 0.59 inches; 0.31 ounces


Item model number ‏ : ‎ S3935801


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #86,655 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #520 in Eye Liners


#520 in Eye Liners:


Customer Reviews: 4.0 4.0 out of 5 stars (928)


Brand Name: IT Cosmetics


Number of Items: 1


Age Range Description: Adult


Package Type Name: Tube


Manufacturer: IT Cosmetics


Global Trade Identification Number: 49


Manufacturer Part Number: 4219-98949


Model Number: S3935801


Item Weight: 0.31 Ounces


Item Dimensions: 0.59 x 5.91 x 0.59 inches


Item Form: Pencil


Product Benefits: Waterproof & sharpenable gel eyeliner pencil provides smooth glide, super pigment power, and super all-day wear.


Additional Features: Waterproof


Skin Type: All


Coverage: Light


Skin Tone: Deep, Fair, Medium


Color: Super Black (intense ultra-black)


Material Features: Fragrance Free, Paraben Free, Sulfate Free


Material Type Free: Paraben Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jul 15

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • My favorite eyeliner!
Color: Fantastic Espresso (rich dark brown)
My favorite eyeliner on the market. It is such a great quality and glides on so smooth. I have purchased this in Fantastic Espresso several times and love it. 5 stars!
Reviewed in the United States on January 17, 2026 by Silvana Kaz
    • Absolutely the WORST! Absolutely the WORST!
Color: Super Black (intense ultra-black)
Review Image by Cheri H
I have been a huge fan of It Cosmetics for the No Tug Gel Eyeliner and eyebrow pencil for several years and have referred the product to others. They recently switched to the Super Hero line. It is a Super Disappointment! It is no longer shelf-sharpening. The first time I applied it, it broke off. I bought a sharpener and sharpened it (which is a pain). The no-tug is a lie. It tugged my skin and just clumped up my eyelashes. My pic isn’t the best, but you can get the idea. This product is pricey and not usable! I email It cosmetics and inquired about the previous product and if it was available. They did respond quickly and indicated it was discontinued. I have made a switch to another product line and it is similar to the product I used to love. ... show more
Reviewed in the United States on June 4, 2021 Reviewed in the United States on June 4, 2021 by Cheri H
    • Why fix what's not broken?
Color: Super Black (intense ultra-black)
The IT Cosmetics Waterproof Gel Liner was a game changer, I finally had found the perfect eyeliner. Not realizing that they had changed it, I ordered the Superhero. I am completely disgusted. I used it this morning for the first time and it stung my eyes so bad I had to take it off and start again. The product itself is so soft that I had to "sharpen" it to use it because it just melted with the first application. The second application found it thick and clumpy. If I could return this, I absolutely would. I will be using cheap stuff to fill in until I can find a replacement. Consider yourself warned should you decide to try it! ... show more
Reviewed in the United States on July 29, 2021 by Lainey Gritts
    • Great product !! Pricey
Color: Super Black (intense ultra-black)
Favorite eye liner of all time ! Smooth stays on ! Does not make eyes water . Have to sharpen pencil often ! I feel like I waste product . Pricey ! But awesome eye liner pretty black sheen . I like the roll up one better !
Reviewed in the United States on July 16, 2021 by Amazon Customer
    • Very good eyeliner
Color: Super Black (intense ultra-black)
I like this eyeliner, it goes on the eyelid smoothly, and does not smudge.
Reviewed in the United States on October 17, 2025 by Sabrina Sparks
    • Truly a,ushe and transfer proof
Color: Fantastic Espresso (rich dark brown)
I have been looking for a pencil liner that does not smudge or transfer throughout the day. I’ve bought several pencil liners because I’ve read reviews saying that they were transfer/water proof. After purchasing those liners, I was disappointed to see that there would still be melted eyeliner all over my bottom eyelids. I came across a YouTube video comparing pencil liners, and this liner performed the best out of all the tests the YouTuber did. That convinced me to buy one of these on Amazon, and I’m proud to say that this liner is the best I have ever tried. After having it on for 12 hours, it is still perfectly intact, and my bottom eyelids are eyeliner free. You should get an oil cleanser to remove it because of how well these stay on. I 100% recommend them! ... show more
Reviewed in the United States on July 14, 2023 by Maureen
    • Pricy and hard to aharpen
Color: Super Black (intense ultra-black)
I love my iT Cosmetics Bye Bye Undereye so thought I’d try their gel eyeliner. I do love how easy it glides on and how long it lasts (5 stars for that). My issue is with how hard it is to sharpen. U waste so much of the product trying to get a sharp point and it’s way to expensive for that (that’s why I’ve given it only 3 stars). I tried 3 different sharpeners and none worked. I have since found gel liner by Elf. It’s twist sharpen, goes on smooth and lasts all day…and it’s an 8th of the price of the iT cosmetics gel liner. ... show more
Reviewed in the United States on August 22, 2022 by Aundi
    • Super
Color: Fantastic Espresso (rich dark brown)
Unreal staying power and a beautiful dark brown no red
Reviewed in the United States on October 6, 2025 by Kallie

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...