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IT Cosmetics Superhero Mascara Black – Volumizing & Lengthening, Buildable Volume, Hydrolyzed Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment, Suitable for Sensitive Eyes

  • Based on 11,860 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Tuesday, May 12
Order within 1 hour and 37 minutes
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Size: 0.17 Fl. Oz


Features

  • WHY YOULL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl. It is specifically designed to be suitable for sensitive eyes
  • TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application
  • INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes
  • HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning technology
  • YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confidence in a Cleanser and Face Cream. Apply your choice of CC+ Cream Foundation using the Heavenly Luxe #7 Brush, followed by Bye Bye Under Eye Concealer. Complete your look with Do It All Color Balm Blush + Bronzer and Superhero Mascara for a visible lash transformation

Is Discontinued By Manufacturer ‏ : ‎ No


Package Dimensions ‏ : ‎ 4.49 x 2.2 x 0.87 inches; 0.64 ounces


Item model number ‏ : ‎ SG_B0741TXCQD_US


UPC ‏ :


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #2,782 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #46 in Mascara


#46 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (12,618)


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.


Brand Name: IT Cosmetics


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Box


UPC: 817919015779


Manufacturer: IT Cosmetics


Manufacturer Part Number: S5369601


Model Number: SG_B0741TXCQD_US


Skin Type: Sensitive


Item Weight: 18.14 g


Skin Tone: Deep, Fair, Medium


Other Special Features of the Product: Travel Size


Specialty: Lengthening, Volumizing


Water Resistance Level: Waterproof


Coverage: full


Item Volume: 0.17 Fluid Ounces


Color: Black


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Best mascara!
Size: 0.30 Fl Oz (Pack of 1)
This is the best mascara I have found! I am usually a cheapstake, even when it comes to make up. However I have found this mascara to be worth paying a bit more. It defines and lengthens eye lashes AND stays on- which is critical to me as I have a tendency to cry when I laugh (and I laugh a lot!). In addition, I have sensitive eyes that frequently react to eye makeup. I’ve had no problems with this mascara and highly recommend it ... show more
Reviewed in the United States on May 18, 2025 by Erica

  • My Go-To Mascara!
Size: 0.30 Fl Oz (Pack of 1)
I love this mascara! It gives my lashes amazing volume and length with just one coat. The black pigment is super bold, and it lasts all day without flaking. It can get a little clumpy if you layer too much, but it's still my absolute favorite!
Reviewed in the United States on March 17, 2025 by Simply KLF

  • It's perfect. High volume, long lasting, won't smudge
Size: 0.30 Fl Oz (Pack of 1)
People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality. ... show more
Reviewed in the United States on April 19, 2025 by Zen Mama

  • Good mascara
Size: 0.30 Fl Oz (Pack of 1)
I bought this mascara because of how many people bought it and liked it. It's definitely better than the other one that I had it comes out immediately right away Lashes along you don't have to stroke 10 times to get a little bit of volume. It works pretty good. I'd order it again. The only thing I don't like is the brush is really long ... show more
Reviewed in the United States on May 13, 2025 by susan corsbie

  • Excellent
Size: 0.30 Fl Oz (Pack of 1)
This mascara is amazing!!! The first use my lashes looked longer, fuller, and more defined without needing multiple coats. It gave me a dramtic look without clumping. This is and will always be ny go to mascara.
Reviewed in the United States on June 18, 2025 by Karina Remy

  • Works well!
Size: 0.30 Fl Oz (Pack of 1)
This mascara lengthens my lashes and also gives volume. I usually use waterproof but thought I’d give this one a try. It doesn’t flake and stays on all day. I wear contacts and have zero issues.
Reviewed in the United States on May 28, 2025 by Margie

  • Meh
Size: 0.30 Fl Oz (Pack of 1)
I had high expectations for this mascara, but I didn't like it at all. Super clumpy and dried out quickly. Lots of fall out and just not great.
Reviewed in the United States on May 23, 2025 by SaraP

  • Love IT products
Size: 0.30 Fl Oz (Pack of 1)
Great product. I've used it for years.
Reviewed in the United States on June 18, 2025 by Kindle Customer

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