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It Cosmetics

IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes

  • Based on 11,860 reviews
Condition: New
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$17.00 Why this price?

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Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

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To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Size: 0.17 Fl. Oz


Color: Black


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more


Special Feature: Travel Size


Brand: IT Cosmetics


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ No


Package Dimensions ‏ : ‎ 4.45 x 2.17 x 0.75 inches; 0.64 ounces


Item model number ‏ : ‎ SG_B0741TXCQD_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Best mascara!
Size: 0.30 Fl Oz (Pack of 1)
This is the best mascara I have found! I am usually a cheapstake, even when it comes to make up. However I have found this mascara to be worth paying a bit more. It defines and lengthens eye lashes AND stays on- which is critical to me as I have a tendency to cry when I laugh (and I laugh a lot!). In addition, I have sensitive eyes that frequently react to eye makeup. I’ve had no problems with this mascara and highly recommend it ... show more
Reviewed in the United States on May 18, 2025 by Erica
    • My Go-To Mascara!
Size: 0.30 Fl Oz (Pack of 1)
I love this mascara! It gives my lashes amazing volume and length with just one coat. The black pigment is super bold, and it lasts all day without flaking. It can get a little clumpy if you layer too much, but it's still my absolute favorite!
Reviewed in the United States on March 17, 2025 by Simply KLF
    • It's perfect. High volume, long lasting, won't smudge
Size: 0.30 Fl Oz (Pack of 1)
People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality. ... show more
Reviewed in the United States on April 19, 2025 by Zen Mama
    • Good mascara
Size: 0.30 Fl Oz (Pack of 1)
I bought this mascara because of how many people bought it and liked it. It's definitely better than the other one that I had it comes out immediately right away Lashes along you don't have to stroke 10 times to get a little bit of volume. It works pretty good. I'd order it again. The only thing I don't like is the brush is really long ... show more
Reviewed in the United States on May 13, 2025 by susan corsbie
    • Excellent
Size: 0.30 Fl Oz (Pack of 1)
This mascara is amazing!!! The first use my lashes looked longer, fuller, and more defined without needing multiple coats. It gave me a dramtic look without clumping. This is and will always be ny go to mascara.
Reviewed in the United States on June 18, 2025 by Karina Remy
    • Works well!
Size: 0.30 Fl Oz (Pack of 1)
This mascara lengthens my lashes and also gives volume. I usually use waterproof but thought I’d give this one a try. It doesn’t flake and stays on all day. I wear contacts and have zero issues.
Reviewed in the United States on May 28, 2025 by Margie
    • Meh
Size: 0.30 Fl Oz (Pack of 1)
I had high expectations for this mascara, but I didn't like it at all. Super clumpy and dried out quickly. Lots of fall out and just not great.
Reviewed in the United States on May 23, 2025 by SaraP
    • Love IT products
Size: 0.30 Fl Oz (Pack of 1)
Great product. I've used it for years.
Reviewed in the United States on June 18, 2025 by Kindle Customer

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