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It Cosmetics

IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara | Lifting & Curling Mascara with Lash-Loving Biotin, Hydrolyzed Collagen + Peptides, Great for Sparse Short + Long Eyelashes

  • Based on 12,760 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, Jul 26
Order within 15 hours and 51 minutes
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Color: Black - Travel


Features

  • WHY YOULL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl. It is specifically designed to be suitable for sensitive eyes
  • TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application
  • INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes
  • HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning technology
  • YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confidence in a Cleanser and Face Cream. Apply your choice of CC+ Cream Foundation using the Heavenly Luxe #7 Brush, followed by Bye Bye Under Eye Concealer. Complete your look with Do It All Color Balm Blush + Bronzer and Superhero Mascara for a visible lash transformation

Description

What is Superhero Mascara? Superhero Mascara is IT’s best mascara for length and volume to transform the look of short eyelashes into long natural eyelashes! Plus, it’s clinically proven to give your lashes super volume, super length and super elastic stretch in just one coat! What type of mascara is Superhero Mascara? Superhero Mascara is a super volumizing and lengthening mascara. What is Superhero Mascara made of? Superhero Mascara is made with lash-loving biotin, hydrolyzed collagen and peptides. What is the best mascara for short eyelashes? Superhero Elastic Stretch Volumizing & Lengthening Mascara is your go-to mascara product! The proprietary Elastic Stretch Technology works to stretch the look of lashes while giving you super volume and length without the look of clumpy eyelashes. Visit the Store Visit the Store Visit the Store Visit the Store

Is Discontinued By Manufacturer ‏ : ‎ No


Package Dimensions ‏ : ‎ 4.41 x 2.2 x 0.87 inches; 0.64 ounces


Item model number ‏ : ‎ SG_B0741TXCQD_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #3,372 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #48 in Mascara


#48 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (12,760)


Product Benefits: Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash.


Brand Name: IT Cosmetics


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Box


UPC: 817919015779


Manufacturer: IT Cosmetics


Item Weight: 18.14 g


Model Number: SG_B0741TXCQD_US


Skin Type: Sensitive


Manufacturer Part Number: S5369601


Skin Tone: Deep, Fair, Medium


Other Special Features of the Product: Travel Size


Specialty: Lengthening, Volumizing


Water Resistance Level: Waterproof


Coverage: full


Item Volume: 0.17 Fluid Ounces


Color: Black - Travel


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jul 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Excellent Product
Color: Black
Review Image by Angela M. Duncan
I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase. ... show more
Reviewed in the United States on May 21, 2026 by Angela M. Duncan
    • Good lengthening product.
Color: Black
I have used this brand for a couple of years now. It can clumb on your lashes but can be fixed easily by going back over. I have used the water proof type and like it too. It is a good product for volumizing and lengthening.
Reviewed in the United States on June 3, 2026 by Heartbeat
    • Love it products!
Color: Black
This is the only mascara that I use. It doesn’t flake halfway through the day. Easy to remove with eye makeup remover.
Reviewed in the United States on June 23, 2026 by Linda M. Barnhouse
    • Awesome mascara!
Color: Black
Review Image by TC
Best mascara I've used so far! It applies smoothly, doesn't clump, and doesn't weigh down my lashes. I have blonde, straight eyelashes, but you wouldn't know it once I have my mascara on. I highly suggest using this mascara in combination with a heated eyelash curler for amazing results! The only reason I gave it 4 stars instead of 5 is because it's expensive. ... show more
Reviewed in the United States on March 7, 2026 by TC
    • Stays on and makes full lashes
Color: Black
I’ve tried a lot of mascara’s and this was a favorite. Goes on quick and extends long lashes.
Reviewed in the United States on July 1, 2026 by Colly
    • IT Superhero Mascara
Color: Black
This is the only mascara I use, especially now that lashes are thinner. Definitely lengthens and thickens.
Reviewed in the United States on July 3, 2026 by Anne
    • Great mascara!!!
Color: Black
Love the quality of product and the wand is great too!!
Reviewed in the United States on July 15, 2026 by Christine
    • clumps and flakes
Color: Black - Travel
Goes on a bit clumpy, and flakes under the eyes after a few hours. Also, I wish it had a curved brush, they seem to work better on my eyes. I bought the travel size, but won't buy again.
Reviewed in the United States on April 9, 2026 by FromThereToHere

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