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It Cosmetics

IT Cosmetics Hello Lashes+ Volumizing Mascara & Lash Serum - Easy-to-Remove Formula - With Biotin, Argan Oil & Jojoba Oil - 0.28 fl oz

  • Based on 588 reviews
Condition: New
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$27.00 Why this price?

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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Friday, May 30
Order within 17 hours and 10 minutes
Available payment plans shown during checkout

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Color: Black


Product Benefits: Delivers smudge-proof lift, definition & eye-opening volume in one stroke. To take off, simply use warm water! See more


Brand: IT Cosmetics


Item Form: Liquid


Specialty: Smudge Proof


Product Dimensions ‏ : ‎ 19.69 x 19.69 x 11.02 inches; 1.06 Ounces


Item model number ‏ : ‎ S4557801


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Not my fav it cosmetics mascara but still a good one!
The superhero is still my fav mascara but this one’s not bad! Gives your lashes a nice lift but I feel like it flaked way sooner than it should have. Deff easy to remove though!
Reviewed in the United States on September 3, 2022 by CK inc. reviews
    • Best mascara ever
I used to get extensions, then switched to the lilac lashes and have tried almost every mascara on the market, but this is by far the best one I have used to reach the level of length and volume I like. I love the wand and the consistency. It does not flake and washes off better than any other brand. It can be pricey but worth it especially when compared to extensions. ... show more
Reviewed in the United States on October 13, 2023 by Jamie Skabeikis
    • Flakes when dried
Applied this morning. I liked the wand very much. The mascara went on smoothly but when dried it flaked.
Reviewed in the United States on July 17, 2023 by dlcorn93
    • Awesome mascara for long full lashes
I love this mascara. It is easily applied. The wand is easy to maneuver and the mascara feels light on your lashes. Your lashes are long, separated and full after one application. It stays in place no smearing or smudging throughout day. Easily removed with makeup remover wipe or in the shower with soap and water. No raccoon eyes here after a shower. I love this product and will continue to purchase. ... show more
Reviewed in the United States on October 9, 2023 by Jessica
    • Favorite
I love almost all it cosmetics. I like how this does make my eyelashes look longer and fuller
Reviewed in the United States on November 2, 2023 by jodi
    • Don’t waste money if you’re looking for waterproof
I was so excited to see this brand finally makes a waterproof mascara because their superhero is great, but not waterproof. I’m a nurse and was looking for something waterproof because running for 12-14 hrs a shift, sweating, menopausal and meds I take for Lupus I needed something sweatproof, waterproof etc. 1 hr into my shift I was wandering why my patients were looking at me funny. Go to the bathroom and it’s because I’m running around this unit looking like Alice cooler or ozzy with black crap all over my face. Very, very disappointed ... show more
Reviewed in the United States on October 1, 2023 by Tabitha Whitesides
    • Cruelty Free
I switched to this brand mainly because they do not test on animals, and I also love their CC cream. This mascara goes on clump-free and adds volume as well as length. It does not burn my eyes at the end of the day or ends up on my eye lids. It washes off easily. The quality of this product and the fact that it is cruelty-free is worth spending a little extra compared to drugstore brands. ... show more
Reviewed in the United States on June 20, 2023 by Mrs. Mia Wallace
    • IT Cosmetics Hello Lashes+ Volumizing Mascara & Lash
Sorry, the wand changed with the last one I purchased, and the mascara clumped too much! I’ve used this for several years, but the last one I had to return!
Reviewed in the United States on February 9, 2023 by Deb

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