Search  for anything...

Almay All-Day Intense Gel Eyeliner, 110 Rich Black, 0.045 oz

Based on 8,623 reviews
Condition: New
Checking for the best price...
$7.54
Save $2.75 was $10.29

Buy Now, Pay Later


As low as $1 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Friday, Nov 6
Order within 22 hours and 14 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

At a glance

Condition
New
Size
1 Count (Pack of 1)
Color
110 Rich Black
Dimensions
1.63 x 0.44 x 5.75 in
Weight
9.07 g
Age Range Description
Adult
Package Type Name
Tube

Features 6

  • UP TO 24HR COLOR: 6 rich shades as intense as a liquid liner, in an easy-to-sharpen pencil
  • EASY-GLIDE FORMULA: Glides on smoothly and effortlessly, and dries instantly. Comfortable feel
  • RESISTS FADING: Fade-proof and waterproof
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Suitable for sensitive eyes + contact lens wearers. Fragrance-free

Description

Line up for bold, longwear eye looks and creamy, pigmented color with Almay® All-Day Intense Gel Eyeliner. This easy-to-sharpen, waterproof gel eyeliner pencil glides on smoothly, applies effortlessly, and dries instantly for eye looks that last. It creates color as intense as a liquid eyeliner does, feels comfortable on your eyelids, and won’t fade over time. As always, it’s hypoallergenic and ophthalmologist-tested. Fragrance-free and suitable for sensitive eyes + contact lens wearers. Available in 6 rich shades. Cruelty- free. ALMAY® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Specs 23

Product Dimensions 1.63 x 0.44 x 5.75 inches; 0.37 ounces
Item model number 7256907002
Brand Name Almay
Number of Items 1
Age Range Description Adult
Package Type Name Tube
UPC 309970135461
Model Number 7256907002

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Nov 6

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


Impressive Eyeliner!
Size: 1 Count (Pack of 1) Color: 150 Evergreen
Really impressed with this eyeliner. The color is rich and glides on smoothly, giving a bold, liquid-like look. It lasts all day without smudging, and best of all, it’s gentle on my sensitive eyes with no irritation. Easy to sharpen and great for everyday wear.
Reviewed in the United States on August 6, 2026 by Axel Foley

The brown is perfect!
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
I got the gray and purple and brown. There is a wide variety of quality between them. Purples are hard to formulate, and it shows in this pencil. Dry, skippy, patchy, fades a bit. Can I make it work? Yeah, I guess, but I don't reach for it because of those issues. The gray is... fine. It has sparkles in it, which surprised me. The glitter isn't big, but it's there, and that sort of limits the use of this pencil. I don't reach for it as often as I would if the gray was a lovely, creamy textured matte. It is none of those things. But. BUT!! The brown is. It is perfection in a pencil. Long wearing, doesn't transfer on my hooded eyes, is creamy, a joy to apply, dark enough, soft matte, pigmented, doesn't skip, tug, or go patchy. The gray and purple are... ok, I guess. If you have other pencils that you like in those colors, you probably won't like these any better. But THE BROWN! Run, don't walk. You need, NEED the brown in your life. I don't even use brown eyeliner, or I didn't. Now, I use it everyday. If I need it to be a little darker, I'll use a bit of black shadow to tint the line. BUY THE BROWN!!! ... show more
Reviewed in the United States on August 27, 2022 by Kate

I actually like this one
Size: 1 Count (Pack of 1) Color: 110 Rich Black
Black eyeliner addict here. After trying so many discount eyeliners, honestly this is one of the best and rivals MAC and other niche brands - because you’re getting a lot of the same benefits at a much lower price point. I’m giving this 4 stars because I like a lil smoky eye, and this is creamy-ish (which is why you have to carefully sharpen it), so I can line it, then go in with an eye shadow brush right after and blend up from the lash line and give it a nice smoky look. And the color is *very black*. I don’t mess around with fake black eyeliners; this is richly pigmented. If I had to compare this to another product, it’d be a thinner creamier version of Benefit ‘Bad Gal’. This liner is -not- the one to get if you’re going for a sharp point, because it’s so creamy it’s going to be rounded to some degree at the tip by the time you get to the outer corner. This works nicely for my smoky purpose but might not for you if you want a clear sharp defined edge. If you have very sensitive eyes that water easily, you might want to look elsewhere. I take off a star because it lacks that one quality that you’ll find more often at higher price points, which is staying power. I try to get around that by applying an eye makeup primer. I buy many many brands of black pencil liner and keep coming back to this one. I’m still on the hunt for the perfect one but until I find the holy grail, for my needs this is it. ... show more
Reviewed in the United States on February 6, 2024 by Amazon Shopper

Great eyeliners
Size: 1 Count (Pack of 1) Color: 120 Nocturnal Navy
Great eyeliner! I bought a sharpener and find it so simple to do my upper and lower last lines. The color lasts all day!! Have to keep them sharpened.
Reviewed in the United States on September 13, 2026 by CherylH

Can't sharpen it so waste of money
Size: 1 Count (Pack of 1) Color: 130 Pure Plum
I had such high hopes for this gel eyeliner. The color is perfect. The gel goes on smoothly. Then, it came time to sharpening it. I tried three different sharpeners. The first attempt did okay and then it was downhill from there. What's the point of buying an eyeliner pencil if you can't sharpen it? I'm going to try the pop it in the freezer suggestion and see if that helps with sharpening. UPDATE: 7/6 - I've found no way to sharpen this eyeliner pencil, even with refrigerating the pencil and trying three different sharpeners. So basically, this turns out to be garbage. ... show more
Reviewed in the United States on June 27, 2026 by CiCPam

Great until you have to sharpen it
Size: 1 Count (Pack of 1) Color: 130 Pure Plum
It went on well, beautiful color (plum). I really liked it until I had to use a pencil sharpener on it. Maybe it's my sharpener, but what a mess! Won't buy again.
Reviewed in the United States on January 9, 2026 by Kindle Customer

Goes on easy and stays on all day!
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
I don’t usually write reviews, but I had to because I absolutely LOVE this eyeliner!! I was having an issue with other eyeliners not going on my lids at all or actually erasing the line I just drew on my eyelids. This eyeliner goes on smooth, doesn’t erase the line I’m going over (for a darker line) AND stays on all day without smudging! I’ve also had issues with other “waterproof” eyeliners rubbing off on my upper eyelid, leaving an unattractive line, but this eyeliner does not! If you like a brownish-black eyeliner, the Chestnut color goes on light, but transforms into a deeper brown with more coats. Be careful how much pressure you use because it is a gel eyeliner, which makes it a bit softer and breaks off if you’re not gentle. Another awesome feature is that it washes off easily with a regular face wash. I highly recommend this eyeliner! ... show more
Reviewed in the United States on September 9, 2024 by Ladybug042

Nice pencil
Size: 1 Count (Pack of 1) Color: 140 Deep Chestnut
This goes on smoothly
Reviewed in the United States on September 19, 2026 by Janice B.
Checking for best price...