Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Powder | Carnivore Protein Isolate | Paleo, Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings, Vanilla
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Availability:
In Stock.
Arrives
Mar 30 – Mar 31
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Flavor Name: Vanilla
Size: 30 Servings (Pack of 1)
Features
- High Protein, Low Sugar: Prime vanilla protein powder delivers 21g+ of bioavailable complete protein made from grass fed beef protein powder, making it an excellent choice for your keto, paleo, carnivore, or protein-forward diet. Unlike many other protein isolate powders, it contains no added sugar, soy, dairy, gluten, egg, or whey. Equips clean formula supports bloat-free nutrition and delivers the same amount of protein as a 4oz serving of steak.
- Support Muscle Health & Recovery: Packed with collagen, gelatin, and essential micronutrients, Prime Protein powder is ideal for recovery and muscle building post-workout, for both men and women. This clean beef isolate protein powder can be blended into drinks, smoothies, or shakes for a nutritious pre or post-workout fuel, or even added to your favorite dessert recipes for an nutritious protein boost.
- Delicious Dessert-Like Flavors: Choose from 8 indulgent beef protein powder flavors, all made with only a handful of real-food ingredients and naturally sweetened with stevia, including chocolate, vanilla, unflavored, strawberry, salted caramel, peanut butter, iced coffee and cinnamon roll. Prime Protein is a delicious way to enjoy whole-food nutrition and makes an excellent alternative to bone broth for those with a sweet tooth.
- Clean, Pure Ingredients Only: Say goodbye to unnecessary additives. Prime Protein powder for women & men is crafted with the best real, whole ingredients, offering a pure, nutrient-dense protein blend without fillers, artificial flavors, or junk.
Brand: Equip
Flavor: Vanilla
Servings per Container: 30
Item Weight: 1.7 Pounds
Material Type Free: No Artificial Sweeteners
Is Discontinued By Manufacturer : No
Product Dimensions : 8 x 3 x 12 inches; 1.67 Pounds
Item model number : mhhafd-936
Date First Available : October 16, 2016
Manufacturer : Equip
Best Sellers Rank: #1,231 in Health & Household (See Top 100 in Health & Household) #3 in Sports Nutrition Protein Powder Blends
#3 in Sports Nutrition Protein Powder Blends:
Customer Reviews: 4.2 4.2 out of 5 stars (4,803)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Mar 30 – Mar 31
This item is non-returnable:
Non-returnable due to Food safety reasons
View our full returns policy here.
Non-returnable due to Food safety reasons
View our full returns policy here.
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Top Amazon Reviews
Flavor Name: Chocolate
Size: 30 Servings (Pack of 1)
⭐⭐⭐⭐⭐ Best Grass-Fed Protein I’ve Tried! I’ve tried several flavors, and chocolate is my favorite. I’ve also tried peanut butter, which I liked too, but chocolate really stands out. I love that this is 100% grass-fed beef protein — clean, simple ingredients (just cocoa powder and a touch of Stevia) with nothing unnecessary added. The protein doesn’t mix well in a shaker, so I always blend it into smoothies or shakes — that’s the best way to enjoy it. It tastes great and really makes me feel good. I can notice a difference in my energy and overall well-being. Such a high-quality company and product — some of the best protein powder I’ve had. Highly recommend!!
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Reviewed in the United States on November 26, 2025 by Lila Lila
Flavor Name: Chocolate
Size: 30 Servings (Pack of 1)
I’ve tried the Flip 7 Chocolate and the Equip Chocolate, Strawberry, and Mint Chocolate as well as collagen powders (Equip in chocolate). I consumed them in tandem (one for breakfast, and the other for PM snack) in June, July and August, and eventually alternated between the two for one-month periods (consuming the same product for breakfast and then PM snack), in September, October to now, mid November. I have never added ice, fruit, or any other ingredients to these powders. I want a quick breakfast drink/meal replacement, and I want to judge them in their simplest form with milk or water. I ordered Equip from the website and Amazon. I order Flip 7 from the website. Here's my opinion: The Pros of consuming Flip 7 for me are these: the mixability. Hands down, much easier to mix than Equip, which tends to (in the chocolate and strawberry I’ve tried) coagulate into a pudding if mixing with a spoon. Flip 7 mixes well enough with a spoon if one doesn’t want to invest in a mixer of some sort. I was pleased that the Flip 7 chocolate tasted good enough in water for me that it became my preference. I felt satiated for many hours. If you don't desire to consume animal protein, this may be the shake for you. Pea protein I’ve tried in the past tended to give me gurgle-gut and problems later. Flip7 never did give me those problems. I was pleased that, once my digestive tract quickly adjusted to Flip 7, it came out nicely at the end of the journey. The largest Flip 7 Con is the cost in comparison to the Equip for a one-month supply, drinking one glass a day. One must buy two bags to make it through the month. The website suggests having two shakes a day if looking to replace two meals, OUCH! @ 4 bags per month. If you can afford it, go for it. A con is that I often experienced about 30 minutes of either an upset stomach, similar to what one can experience with an iron supplement, or a half hour of hunger, similar to what one might experience during a sugar crash, which is tempts one to grab something sugary. I had to learn to power through until the feeling passed. One big Con for me is that the valid discount codes I received via email, which made the purchase very economical, typically didn’t work when ordering from the website. I wrote to CS about it and never heard back. ********************************************** The Pros of Equip Protein: the sourcing. Beef protein makes more sense for me and was smooth passing. I like the simplicity of the ingredients.. More economical compared to Flip 7. The flavor of the chocolate and the strawberry is good. A BIG pro is the flavor of the chocolate mint, and I found it easier to mix than the other two flavors I’ve tried. Compared to Flip 7, Equip is more economical if one wants to have two shakes per day. An Equip Con is the coagulation that occurs when you hand-stir your shake. It becomes a pudding (less so in chocolate mint). I don’t want to purchase a mixer, as it would give me one more thing to clean in the morning. I like Equip well enough to accept having some chocolate pudding at breakfast with my milk. My preference is to mix it with milk. *************************************** Now, to the collagen: Flip 7 collagen is good. It reminds me of Tang. It might be easier to travel with over the Equip. Equip collagen (chocolate) is also good and mixes well enough with a spoon. I would order collagen from either company.
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Reviewed in the United States on July 23, 2025 by JCM
Flavor Name: Peanut Butter
Size: 30 Servings (Pack of 1)
I really enjoyed not only the quality of the Equip Protein powder but the simple and clean ingredients. As a Holistic Nutrition Consultant, I am very particular about my food, especially the quality. I love that there is just a few ingredients and that the protein is from grass-fed cows. The texture is also smooth, no grit here! I will definitely purchase again.
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Reviewed in the United States on November 30, 2025 by Katie Leadbetter Katie Leadbetter
Flavor Name: Cinnamon Roll
Size: 30 Servings (Pack of 1)
I love Equip brand for their high quality ingredients without any unnecessary fillers, dyes, and sugars. The cinnamon roll flavor is sweet but not overly sweet and doesn’t taste like beef at all. The smell is mouthwatering lol. There is one downside to this protein powder in that it clumps up easily when adding to cold liquids and it can be difficult to completely mix it in. I’ve circumvented this issue by adding it to a blender rather than mixing by hand. It works much better in warm liquids but still is prone to clumping. Regardless of the clumping issue, I still prefer this protein powder because of the clean ingredients and the flavor.
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Reviewed in the United States on December 1, 2025 by B
Flavor Name: Unflavored
Size: 30 Servings (Pack of 1)
Equip Prime Protein has quickly become my go to. It’s made from grass fed beef protein isolate, not dairy or whey, which makes it super easy on digestion, no bloating, no weird aftertaste. The ingredient list is short and clean, just real food and nothing unnecessary. I use it after training or as a quick meal on busy days, and it mixes smoothly with water, almond milk, or in smoothies. It’s satisfying, easy to digest, and gives me steady energy without any crash. If you care about performance, recovery, and ingredient quality, this is one of the most legit protein powders out there. Equip nailed it with this one.
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Reviewed in the United States on October 31, 2025 by Marina Miller
Flavor Name: Chocolate
Size: 30 Servings (Pack of 1)
This is my go to protein. I use the chocolate along with a collagen powder, ripe banana, spinach, and either water or oatmilk. It’s a bit messy because the powder is very fine and goes everywhere. It also sticks to the side of the blender and needs to be scraped off. Also, it’s a bit of a hassle to scoop out of a bag, especially as you get down to the bottom. However because of the limited number of ingredients, and the fact that it has stevia instead of sugar or artificial sweetener, it’s my go to. When compared to other proteins I’ve used, this is also the best tasting. Finally it doesn’t contain whey or lactose so my stomach doesn’t get upset. I would recommend comparing prices on the manufacturer’s website.
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Reviewed in the United States on October 20, 2025 by Walsta J Baptiste
Flavor Name: Vanilla
Size: 30 Servings (Pack of 1)
Mixes well, way less bloating than a whey protein powder. Vanilla is the only flavor I’ve tried. I only mix it in smoothies.
Reviewed in the United States on December 14, 2025 by Lori Parkin
Flavor Name: Salted Caramel
Size: 30 Servings (Pack of 1)
I have a lot of Food Allergies and this was one of the only proteins my stomach can handle. If you blend it, you get a little light airy taste, but if you make protein balls with it, it works out awesome and is solid! Its a great way to get your protein in and know what you are tasting is pure and clean.
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Reviewed in the United States on October 30, 2025 by Melissa