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e.l.f.

e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free

  • Based on 3,699 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Jul 19
Order within 23 hours and 48 minutes
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Size: 0.23 Ounce (Pack of 1)


Features

  • COLOR INTENSIFIER PRIMER: Enhances both liquid and powder eyeshadow shades for a bolder, more vibrant finish that lasts from day to night.
  • SMOOTH, NON-GREASY TEXTURE: Lightweight, creamy formula feels comfortable on lids and creates a smooth canvas for easy blending and flawless application.
  • VERSATILE FOR EVERY LOOK: Works with neutral or bold palettes and pairs well with shimmer or matte shadows to elevate your eye makeup game.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.

Description

Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing. What it is: Smooth, creamy eyeshadow primer for long-lasting wear. Why you'll love it: Intensifies your favorite liquid and powder eyeshadow color for a bolder look Helps prevent smudging and creasing Sheer finish creates the perfect base for a wide range of eye looks Non-greasy feel Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product. Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 4.92 x 1.1 x 0.75 inches; 0.32 ounces


Item model number ‏ : ‎ 81994


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #3,972 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Eyeshadow Bases & Primers


#2 in Eyeshadow Bases & Primers:


Customer Reviews: 4.3 4.3 out of 5 stars (3,699)


Brand Name: e.l.f.


Country as Labeled: China


Package Type Name: Tube


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332819948


Global Trade Identification Number: 48


Manufacturer Part Number: 81994


Model Number: 81994


Item Form: Cream


Skin Type: All


Container Type: Tube


Specialty: Mattifying


Finish Types: Radiant


Skin Tone: All


Coverage: Full


Item Volume: 7 Milliliters


Item Weight: 9.07 g


Item Dimensions: 4.92 x 1.1 x 0.75 inches


Material Type Free: Paraben Free, Phthalate Free


Material Features: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jul 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Good product for the price
Size: 0.23 Ounce (Pack of 1)
Works well.. keeps my eyeliner & shadow from creasing. Good product for the price. Comes out in an applicator kind of unexpected but I'm not mad at that. I'm updating: I'm 58 with some creasing but not bad, and this stuff LOCKS down the eyeliner. The lower eyeliner will not fall out or rub off. I'm super pleased with this product! Do not think I'll apply eye make up anymore without it. ALSO.. since my eyebrows need help with filling them in.. guess where this lovely primer is going.. to lock down the eyebrows!(I use a pencil, then an eye shadow in brown). Woke up next day & eyebrow colors still there! ... show more
Reviewed in the United States on January 19, 2026 by GSD_Lover_NY
    • Lightweight Primer That Keeps Shadow in Place All Day
Size: 0.23 Ounce (Pack of 1)
This is my go‑to eyeshadow primer. It’s lightweight and doesn’t bother my skin or eyes like other primers I’ve tried. I just pat it on, let it dry for a minute while I do my brows and lips, then apply my shadow. It stays in place all day without creasing. Great everyday primer.
Reviewed in the United States on June 9, 2026 by JJ
    • Does the job for the most part
Size: 0.23 Ounce (Pack of 1)
It does keep the shadow on longer but it is also a pain to keep clean. I use this for cut creases almost daily and I have to be extremely precise when I’m using it to not get any color on the wand and even then it’s impossible to keep it from mixing with my make up. Super easy to use and clean off but again it will 100% mix with your base. ... show more
Reviewed in the United States on June 15, 2026 by Brittany
    • Works perfectly for long lasting eye shadow.
Size: 0.23 Ounce (Pack of 1)
This is a great product. After cleaning off my eyelids I use this as a primer bit makes my eyeshadow last 24-48 hours. I don’t take off my eyeshadow every night. It works just like you want it to.
Reviewed in the United States on May 12, 2026 by LISA ANGLIM
    • It Works!
Size: 0.23 Ounce (Pack of 1)
This keeps my eye makeup on for hours! I chose it because it's EWG approved. The price is incredible for how well it works. I'll definitely reorder this.
Reviewed in the United States on May 4, 2026 by Riorita
    • Complete rip off, even a bag of chips has more product
Size: 0.23 Ounce (Pack of 1)
Product is great. However, there was only enough in it to use a handful of times. Literally almost empty. A friend of mine said she bought one at the store and it was the exact same way. Would’ve been great and worth the money if it was even 3/4 of the way full.
Reviewed in the United States on March 29, 2026 by Chrissy
    • Keeps the eyeshadow/liner fresh all day
Size: 0.23 Ounce (Pack of 1)
I use powder eyeshadow as eyeliner. So I apply this primer to my eyelids first before I apply the liner. This product is less expensive than the product I used to use and works just as well to keep my eyeliner on all day. I haven’t noticed that it dries out my eyelids and it’s quite easy to apply. A little bit goes a long way. ... show more
Reviewed in the United States on March 21, 2026 by Ruth
    • Great product for the price because it works!
Size: 0.23 Ounce (Pack of 1)
Great for the price. It goes on easy. Wait a minute for it to dry and then put on the eyeshadow. It keeps my eyeshadow from fading.
Reviewed in the United States on June 24, 2026 by Placeholder

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