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e.l.f.

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Deep Brown

  • Based on 3,252 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Mar 24
Order within 18 hours and 31 minutes
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Color: Deep Brown


Size: 0.32 Fl Oz (Pack of 1)


Features

  • MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable liftno lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
  • SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
  • PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
  • LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Description

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect. Why you'll love it: Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl each lash Smudge- and flake-resistant formula Vegan and cruelty-free Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake- resistant to lock curl in place and keep lashes up, up, up. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Package Dimensions ‏ : ‎ 5.79 x 1.22 x 0.71 inches; 0.63 ounces


Item model number ‏ : ‎ 83073


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #1,867 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #34 in Mascara


#34 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (10,215)


Product Benefits: Maximum curl and lift, smudge- and flake-resistant, long-lasting formula


Brand Name: e.l.f.


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Skin Type: All


Package Type Name: Tube


Skin Tone: All


UPC: 609332830738


Manufacturer: e.l.f. Cosmetics


Global Trade Identification Number: 38


Specialty: Vegan


Water Resistance Level: Water Repellent


Coverage: full coverage


Mascara Wand Type: Curved


Item Volume: 0.32 Fluid Ounces


Color: Deep Brown


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Mar 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • I love this mascara! I love the price too!
Color: Black Size: 0.32 Fl Oz (Pack of 1)
e.l.f. Lash ‘N Roll completely exceeded my expectations. The curved brush actually lifts and separates my lashes instead of just coating them, and the curl holds all day without flaking or smudging. One coat gives me a natural, lifted look, and two coats add drama without turning clumpy or spidery. The black shade is rich, and it doesn’t irritate my eyes like some pricier brands have. I’ve spent three times more on mascaras that didn’t perform half as well. This one gives me definition, length, and curl that looks like I actually put effort in, even when I’m rushing. It removes easily, wears comfortably, and feels like a hidden gem in the drugstore aisle. For the price, it’s an absolute steal and one I’ll keep repurchasing! ... show more
Reviewed in the United States on October 20, 2025 by Maria
    • This is an absolute winner!
Color: Black Size: 0.32 Fl Oz (Pack of 1)
This is actually, hands down, the best mascara I have ever had. I have purchased expensive, big named mascara before, that was not anywhere near as good as this elf mascara! I am beyond excited to have found such an affordable, amazing mascara! No clumps! It actually does curl and locks the curl in place all day! It's completely buildable, without clumping up and gooing together! No flaking or smudging. I also have extremely sensitive eyes and am a contact wearer. This was not irritating in the least! That's a huge plus! Thank you Elf, for the perfect mascara! ... show more
Reviewed in the United States on January 12, 2026 by Kimberli
    • My favorite mascara for lifted, separated lashes
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
This mascara quickly became my go-to. It really lifts and separates my lashes without clumping or flaking. The formula is smooth and easy to apply, and it stays put throughout the day without smudging. I like that it makes my lashes look defined and full without needing multiple coats. Pros: – Lifts and separates lashes nicely – Smooth, easy-to-apply formula – No clumping or flaking – Long-lasting throughout the day Cons: – Brush might not be the right fit for you if you prefer softer ones ... show more
Reviewed in the United States on December 3, 2025 by FM finds
    • It’s perfect but dried out fast
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
Really love this one. The application is great. No clumping and adds length. Looks natural. My only complaint is that it seemed to dry out pretty fast. Feel like I only got 2 weeks out of it while using everyday. Buying again because everything else was perfect but really wished it last longer.
Reviewed in the United States on March 1, 2026 by [email protected]
    • great mascara
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
I have sensitive eyes and some mascaras make my eyes water. This product doesn't cause that. I find it to hold up well over the entire day. It does a good job of visibly "lengthening" my short lashes, and the price is fantastic for the quality.
Reviewed in the United States on March 9, 2026 by ncreader
    • Doesn't curl lashes
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
Didn't really curl that well and doesn't seem to stay on. After about an hour lashes fall and looks like no mascara was on.
Reviewed in the United States on March 5, 2026 by Dragonfly
    • Favorite mascara
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
I have been looking for a good mascara for a very long time & this one is my favorite. Most flake or leave mascara on my eyelids from where my lashes touch, but this does not. It does a nice job of giving a natural look while coating & separating my eye lashes. It’s easy to remove with elf makeup melting cleansing balm. ... show more
Reviewed in the United States on January 31, 2026 by Ellen
    • The Only Mascara to Use
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
This Mascara is a "Game Changer". I'm 69 and have been using Mascara since I was 16. As I get older, it is harder to find reasonably priced makeup that also suits my age group. This Mascara goes on clean. Separates my lashes and absolutely no clumps, really, no clumps. The color is rich and washes off well. I definitely will not be buying any other Mascara from here on out. ... show more
Reviewed in the United States on February 25, 2026 by PATRICIA TREVINO MEDINA

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