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Drunk Elephant C-Firma Fresh Day Serum - 28 ml/.94 fl oz - 15% Illuminating Vitamin C - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils, Silicones, and Fragrance

  • Based on 477 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Sep 23
Order within 5 hours and 16 minutes
Available payment plans shown during checkout

Skin Type: All


Product Benefits: Hydrating


Use for: Face


Scent: Fragrance Free


Special Ingredients: antioxidants , hyaluronic_acid


Product Dimensions ‏ : ‎ 1 x 2 x 3 inches; 4.97 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Drunk Elepahnt


Best Sellers Rank: #32,490 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #677 in Facial Serums


#677 in Facial Serums:


Customer Reviews: 4.2 4.2 out of 5 stars 477 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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Top Amazon Reviews


  • Amazing Vit C product!!
On my 3rd bottle. Worth the hype, I'm 49, and have tried and trialed a lot of products lol. It mixes fresh upon arrival, which I love that it hasn't been active on a shelf for weeks or months. I use in am over clean/toned skin in conjunction with the drunk elephant mineral tinted sunscreen after vit C dries. This combo has worked consistently w a slow improvement in my skins texture over the past 5 months. I'm sticking with it!!! ... show more
Reviewed in the United States on June 3, 2025 by Courtney R. Courtney R.

  • Really good
I’ve tried several Vitamin C serums in the past without finding one that truly worked for me. I also gave Drunk Elephant’s C-Firma a try—it did brighten my skin and reduce age spots, but it left my skin feeling too dry. However, C-Luma works just like the C-Firma but without the drying effect. It’s creamy, not oily, and has a very mild scent that I hardly even notice. This has now become my new go-to Vitamin C serum. Highly recommend it for anyone looking for effective results without the dryness! ... show more
Reviewed in the United States on April 10, 2025 by Matheus Cardoso Diniz

  • Aging Backwards
This cream removes the lines from your face. The moment to put the cream on your face it tightens the skin immediately. The scent is not the best but I guess its about tighting the skin not making the skin smell good.
Reviewed in the United States on March 23, 2024 by Skeewee

  • They changed the serum and now it’s sticky
This is NOT the same product as I purchased previously. The manufacturer changed the serum to a self-assembly method (add liquid to powder, shake). That’s a fine concept, intended to improve shelf life, but this resulting new serum is not the same as the prior one. It is very sticky on the skin and smells weird, slightly smoky. The prior bottle I bought that was not self mixing was a beautiful serum — light, unscented, quickly absorbing. I’m returning this. I guess I’ll have to find a different Vitamin C serum. ... show more
Reviewed in the United States on June 25, 2025 by King

  • It brightens your skin
I have used this for about three weeks now and it definitely brightened up my skin. I would recommend this product.
Reviewed in the United States on July 14, 2024 by Suzanne D. Phelan

  • Was stopped on the street
I’m 39 and my skin is decent otherwise. But I’ve seen my complexion dull with winter leaving it a little ashy at times. I’d also started to see age lines on my face which prompted me to try this serum. So far, when I use this my skin seems to glow beautifully! I’ve been stopped multiple times by women driving by praising how beautiful my skin looked! One of my assistants gave me a card on her last day of work saying she going to “miss my flawless skin.” Really? I was wondering how it looked to everyone before if this is the case lol! The assembly of the product was awkward at first but I’ll take it for the results. I’m not aware of any old formula so I can’t speak to that. Maybe it works differently across ethnicities? I’m African American so the glow might show up more. Either way, LOVE IT! ... show more
Reviewed in the United States on February 18, 2022 by Djacobs103

  • Nice serum - use less w/ good results
Based on discipined with using very little. Goes a long way and adds to my skin feel/ appearance
Reviewed in the United States on December 16, 2023 by Elena Lipkins

  • Product is good; Packaging Not So Much
I’ve been a customer of Drunk Elephant for a while and I’ve had good success with C-Firma. In recently purchasing the product, I found they now have the customers mixing the product - which okay, no problem. It’s kind of fun to play “mixologist” and I get they’re trying to extend the potency of the product. BUT. The packaging has been a nightmare for me… The top with the product screwed in consistently pops off the plastic bottom. The pump mechanism gets clogged easily which in turn makes the twist design of the top require force to open. Just today I notice the top cracking which I can only attribute to the force needed to unstick the twist top. The product also comes out in uneven spurts instead of the smooth application of the previous packaging which makes it messy. Sorry, Drunk Elephant but you missed the mark on packaging - So much so that I’m considering moving to a different product just to avoid the packaging issues! ... show more
Reviewed in the United States on March 27, 2022 by Amazon Customer Amazon Customer

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