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DevaCurl No-Poo Original Zero Lather Cleanser For Rich Moisture | Non-Stripping | Hydrates Curls | All Curl Types

  • Based on 755 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Jun 9
Order within 20 hours and 40 minutes
Available payment plans shown during checkout

Style: No-Poo Original | 32 fl oz (Fresh Rose)


Brand: DevaCurl


Item Form: Liquid


Hair Type: Curly


Scent: Fresh Rose


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 7.7 x 3.84 x 7.7 inches; 2.08 Pounds


Item model number ‏ : ‎ I0123439


UPC ‏ :


Manufacturer ‏ : ‎ DevaCurl


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jun 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Highly recommend for very dry hair. The only shampoo I can use on my hair
Style: No-Poo Original | 12 fl oz (Fresh Rose)
I ended up returning this when I received it when I saw the actual size, because it was way too expensive for the size. I have bought this several times at a beauty supply where I got a discount for being in the beauty industry. I got a much larger size for cheaper. I will do that again. As for the product, if you have dry hair that tangles, the NO POO ZERO LATHER SHAMPOO is the shampoo for you. If you absolutely have to have a shampoo that has a thick lather and all the suds, then you won't like this shampoo. It does not lather up and get sudsy. But it cleans VERY well. If you have dry hair and your hair tangles with regular shampoo, then you will love this shampoo. It makes your hair feel very good after washing. Of course if you have very dry hair, you will also want to use a conditioner afterwards. I do not use the Deva Curl conditioner because I need a more Super hydrating conditioner. But this is the best no suds, hydrating, super cleansing, very best shampoo I have used for my hair where it does not tangle afterwards and it is not dry afterwards. It is really the only shampoo I found that I can use. Even other shampoos that say they're sulfate-free and all of that, nope! They do not work like this shampoo. The only gripe I have about my purchase on Amazon is, as I said, it's way too small for the price. It's a really small bottle. If you can find a beauty supply that sells to the public, maybe that might be a better route. Or perhaps try eBay. But, I highly, highly recommend this shampoo for very dry hair. ... show more
Reviewed in the United States on December 2, 2022 by Lisa

  • Not For Curly Hair Only ... Good For Straight Shooters Too!
Style: No-Poo Original | 12 fl oz (Fresh Rose)
Don't be mislead, this cleanser (it's shampoo with a fancy name) is great for curly 'and' straight hair. Cleans well and doesn't dry out.
Reviewed in the United States on March 24, 2024 by A Face in the Crowd

  • Yay
Style: No-Poo Original | 12 fl oz (Fragrance-Free)
I don't have curly hair but I am sick of the frizzy poofy mess I get when I use shampoo. I don't shampoo often for the sake of my hair health but then it will come time for me to make my hair presentable but I have to wash it two days ahead of time or it will be poofy and look stupid and conditioner never made a difference. When I used this it definitely made my hair less greasy (not greasy at all) and it was also so soft. It was shiny and not frizzy or poofy at all. I got this brand because they have fragrance free and it is truly fragrance free, no scent at all. I also thought that I had to use a lot because people said it didn't lather. However I did not find that it was hard to use at all. Then again I have a pixy cut and my hair never tangles, so maybe it depends on your hair. ... show more
Reviewed in the United States on September 25, 2023 by mechanicalbeing

  • This is my go to shampoo choice but the price really hurts
Style: No-Poo Original | 12 fl oz (Fresh Rose)
I have been buying this Shampoo for almost 10 yrs now. It is the only shampoo that has worked really well for my thin, slightly curly, blond hair. Not much to say other than it leaves my hair feeling smooth and doesn't allow it to get too curly after showering. I do wish it had more of a foofoo tropical aroma instead of the very potent mint smell. I will accept, though. The one thing that kills me is the price. You really have to shop for this item to find it on sale. I have paid as little as $34 and as much as the current price of $52.!! I think $52. is way too much for this item, especially because if you wait for it to go on sale you can get it for almost a $20 price difference. Shop smart and you will be happy. ... show more
Reviewed in the United States on January 3, 2024 by CL

  • Wife loves it
Style: No-Poo Original | 32 fl oz (Fresh Rose)
Wife has used nothing but this on her curls for the 13 years we have been together. She's a tough critic so it must be good.
Reviewed in the United States on January 27, 2024 by Marley

  • Best fragrance free option for curls!
Style: No-Poo Original | 12 fl oz (Fragrance-Free)
I have searched and searched for a product that works for my daughter — she has somewhat coarse and wavy hair, and can’t tolerate products with any fragrance (even natural fragrance.) Everything we’ve tried before this product has been ineffective with managing tangles and preserving her curls, but this has been a total game changer! We use the Deva Curl Fragrance Free No-Poo, Conditioner and Super Creme and it has been a game changer! So silky to comb through after using these products at night, and then again in the morning. Wish it was a little less costly, but honestly for such great impact and a bottle that will last a while, I’m still sold! ... show more
Reviewed in the United States on August 31, 2023 by Karen

  • Amazing
Style: No-Poo Original | 12 fl oz (Fragrance-Free)
I don't love the smell but I love the effect! I can finally grow my hair longer than my shoulder. I thought I had loose frizzy waves. After using this for a few months, it turns out that I have loose medium curls when my hair is healthy. I use this twice a week, more often if I get actually dirty (construction work, camping). I do not follow with conditioner, that would be overkill for my hair. Every few weeks I still like to use a regular conditioning shampoo. ... show more
Reviewed in the United States on November 15, 2023 by Amy B.

  • Unbelievably soft
Style: No-Poo Original | 3 fl oz (Fresh Rose)
This product leaves my hair super soft, smelling great and easy to brush. I purchased the small bottle to give it a try and it was worth the money.
Reviewed in the United States on September 23, 2023 by Conch69

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