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Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

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Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign. In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.Find out how to use direct response to create a "self-funding" marketing campaign.Learn the techniques to building offers that will get people to respond to your products.Use "high-touch" direct response marketing to build brand equity and drive sales at retail.Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands.Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else. Buy Now to launch your products and campaigns to new heights - and connect with customers as never before - with Cesari's market-leading insights.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

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Top Amazon Reviews

    • This book is highly recommended for anyone who is interested in direct marketing
Format: Kindle
This book is highly recommended for anyone who is interested in direct marketing. Rick Cesario provides an honest and informative approach to the ins and outs of creating a persuasive marketing campaign that works. It is written in a style that makes it very hard to put down. One of the best business books I’ve read in while – a must for entrepreneurs. ... show more
Reviewed in the United States on April 26, 2016 by Chris Epler
    • A refreshing new look behind the scenes of the infomercial industry
Format: Hardcover
If you want to learn about the infomercial industry or how to build a brand name, this book is invaluable! The authors take you on a tour of how they built enduring brand names for the George Foreman® Grill, Sonicare®, OxiClean®, and other leading brands. They show you how important it is to be the leader in your market category, and share a strategy to get there with your product even when your market seems saturated. The book explains how marketing your product with an infomercial works, and how that business changes when you move your product into national retail chains. The book gives you a priceless strategy to minimize the impact your retail sales have on your infomercial sales. There are only a handful of good books on the infomercial industry, but most of the others seem dated. Buy Now explains how the infomercial industry has changed since 1998, and also the impact that 9/11 had. The book also gives you an exciting vision of where the industry is going in the next few years as the internet gets connected to everyone's living room TV! Any business person will learn from and appreciate the lessons and wisdom that jump off the pages of this book. If you don't currently have a product suitable for an infomercial, this book may inspire you to develop or find one. (When done right, with the right product, your sales figures may reach hundreds of millions - that's a lot of `inspiration'.) If you already have or sell a product that might be right for an infomercial, you especially need to read this book. All I can say is BUY (this book) NOW so that tomorrow you can help your customers to Buy (more of YOUR PRODUCTS) Now! ... show more
Reviewed in the United States on February 11, 2011 by RogBear
    • Good read for infomercial producers, but less valuable for inventors
Format: Hardcover
This is a well-written book by a respectable infomercial producer. The book provides valuable content to any marketer looking to write their own copy, and it can be useful to other marketing channels than TV infomercials. If you are an Internet direct-to-consumer marketer, for example, then this book will likely be of value to you. On the other hand, if you are an inventor or a product and you are looking to market your product via TV infomercials, there are better resources for you. Look for books that are written with the inventor in mind. I have read several good ones on my Kindle. ... show more
Reviewed in the United States on October 23, 2011 by Jon LaClare
    • Great infomercial stories, lacking marketing secrets
Format: Hardcover
This book was a let down. I feel like it is best suited as an introduction to direct response marketing. The marketing lessons are really surface level; explaining USP'S and 'show the product in action' kinda stuff. Cesari's claim to fame was infomercials. I do believe that the principles of successful infomercial spots can be transferred to media like youtube and facebook. This book just doesn't delve into the nitty gritty like I was expecting. Not doubting the authors' expertise. This book is just more of a marketing memoir. Detailed stories of Billie Mays with OxiClean and George Foreman with the grills. Reminds me of Joe Sugarman's Marketing Secrets of a Mail Order Maverick. ... show more
Reviewed in the United States on April 29, 2017 by Izzy
    • Great book for marketing
Format: Kindle
Great book for marketing and learning more about direct response marketing. Also discusses the importance of creativity in the process:
Reviewed in the United States on December 24, 2022 by Nadir Kabir
    • WOW - I'm so glad I bought this book....
Format: Hardcover
I went to a seminar with one of the authors of this book, Ron Lynch. To sum it up, what he spoke about was the most useful, thought provoking, and $ making time I may have ever spent. Really! So I bought this book and it has/is redefining and improving my business. This book is time well spent for any Business Owner, Entrepreneur, or CEO. ... show more
Reviewed in the United States on March 20, 2013 by Lexi Doss
    • Excellent book with excellent narration
Format: Hardcover
This book is super valuable for anyone thinking of a direct television commercial. It has great case histories and solid explanations.
Reviewed in the United States on February 1, 2014 by Do42
    • Five Stars
Format: Hardcover
love this book and it tells why customer buy, by getting them to love your product
Reviewed in the United States on June 16, 2015 by sherman brown

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