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The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

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The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you’re a copywriter, marketer or entrepreneur, you’re about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter™ “This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora.“Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint. “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd,Read more

Publisher ‏ : ‎ Independently published


Publication date ‏ : ‎ August 8, 2019


Language ‏ : ‎ English


Print length ‏ : ‎ 91 pages


ISBN-10 ‏ : ‎ 1088742785


ISBN-13 ‏ : ‎ 85


Item Weight ‏ : ‎ 5.3 ounces


Dimensions ‏ : ‎ 6 x 0.23 x 9 inches


Best Sellers Rank: #90,830 in Books (See Top 100 in Books) #58 in Direct Marketing (Books) #283 in Sales & Selling (Books)


#58 in Direct Marketing (Books):


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If you place your order now, the estimated arrival date for this product is: Friday, Jul 18

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Top Amazon Reviews

    • Finally, a copywriter reveals a simple system for writing copy that anyone can use.
Writing sales copy that generates new customers has never been simpler than with Evaldo’s brand new formula. Whether you have been writing for years, or brand new to copywriting you can use this formula to create website copy, sales letters, videos and in-person sales messages that will generate a flood of new customers, make your customers feel as though you are a hero for offering your product and never make you feel like you are using a bunch of empty hype or being salesy. There are hundreds of different books on marketing, sales and persuasion and they each offer lots of great advice and it’s clear from the stories in this book Evaldo has read most of them. But when you are starting out, trying to read a bunch of different books to learn the craft, it’s overwhelming when you sit down to actually write copy. Therefore, Evaldo has consolidated dozens of great resources into one simple process within book you can read in an hour which reveals a step-by-step system you can easily follow to create great copy. Most copywriting books give you the research process, lots of headlines to swipe and examples to follow without revealing the underlying formula used to build an effective sales message. For the first time, this book reveals an actual process, just answer some simple questions and by the end of the book you’ll have an effective sales message. All those other market experts publish books to demonstrate their expertise to make you want to hire them to write your copy. It’s obvious Evaldo wrote this book to help YOU write copy effectively. Evaldo understands how hard it is to write effective copy. He’s from Brazil, a native Portuguese speaker who only knew a couple words in English just a few years ago. He struggled for years to write copy and through that struggle he created this simple system anyone can follow, even if you don’t think you are a great writer. Evaldo’s 16-Word Sales Letter first walks you through creating the one belief your sales letter must communicate to your prospect to turn them into a buyer. Evaldo gives you a simple, fill in the blank template that Evaldo has used to create headlines for his multi-million dollar sales letters. It’s easy to follow plus there are a dozen examples in the book you can study to create your own. Then Evaldo presents 10-questions to answer, providing entertaining stories that illustrate the point plus copy examples so you can see how to craft your own answers. Get the copy formula that generated $80 million in sales for just a few bucks. Plus, Amazon will give you a refund if the book isn’t everything promised here. Your current sales letters, websites and presentations are not as effective as they can be without the simple system revealed in this book. How long do you want to suffer from underperforming sales copy when you’ve got such a simple to follow, effective system waiting for you to discover and use it within Evaldo’s groundbreaking book, The 16-Word Sales Letter. Get this book today! ... show more
Reviewed in the United States on September 29, 2019 by Robert Skrob
    • Wow 🤯
I held off a while because I knew this was a small book and to pay $40 for such a small book I thought would be disappointing. Now I’m not sure why the authors are selling it so cheap. This book is easily sell for $100-$300, it breaks down copywriting for letters into such a simple format. I don’t think this book is for brand new copywriters or somebody who’s never written a piece of copy in their life. I would recommend Dan Kennedy’s sales letter book 1st once you understand, the power of the flow, the purpose and how to write them then pick up this book and get ready because it offers you will change your life. I highly recommend this book! ... show more
Reviewed in the United States on July 3, 2024 by BP
    • It’s The Blueprint
This book is the blueprint to good copywriting. And it’s written like a follow along template. If you do what I did, you will just about have your copy written when you finish the book. It’s rewrite and fill in the detains time for me now.
Reviewed in the United States on April 25, 2024 by Lisa Summerour
    • Great
Great book easy to read
Reviewed in the United States on July 23, 2024 by Amazon Customer
    • Good enough for a start
I think that anyone who would be interested in writing sales letters as a copywriter should definitely read this book. There was a missed opportunity to at least create exercises and a framework for evaluating the output and reworking it until the output is up to standard as reflected in this book.
Reviewed in the United States on December 19, 2024 by Terrance A Allen
    • If you need help writing copy that converts you must get this book today.
Review Image by Jennifer Rollins Jennifer Rollins
If you have been looking writing copy, and feeling like a failure it’s probably the outdated techniques you’ve been following. But, there is hope! This technique “the 16 word sales letter” IS the answer copy that converts. I have been telling my story online for years now about how Pole Yoga saved my life. With the techniques on this book I feel more prepared to tell my story online, in an authentic, to the point kind of way. If you have stumbled upon this book, drop it in your cart today and get ready for massive results tomorrow! I am eternally grateful to Evalado for opening my eyes to this amazing way of communication. Simple, precise, easy to duplicate and implement! 10 Stars ... show more
Reviewed in the United States on February 23, 2021 by Jennifer Rollins Jennifer Rollins
    • Great, Actionable Copyrighting Wisdom
Que Belleza! I would recommend this book to anyone looking for an elegant, beautiful and proven “system” for writing copy that sells. Evaldo does a phenomenal job at “dumbing it down” for us and making his stealth persuasion and influencing techniques easy to understand and implement. Tudo Otimo!
Reviewed in the United States on May 3, 2023 by Mike Kane
    • Couldn’t put it down
Im so glad I read this. I was recommended this book by a successful business friend and entrepreneur. I filled a notebook with pages of notes. Using what’s inside you can legally print money and sell more of your stuff. It skips all the fluff most books have and gives an actual copywriting structure you can follow which helps me sit and write copy easier. I’m already applying it to my business now and my copy is improving due to the clarity of having a proven structure. I honesty can’t believe I’ve never heard of Evaldo or this book before, but I’m glad I did now. ... show more
Reviewed in the United States on August 17, 2020 by Antonio

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