Search  for anything...

The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

  • Based on 623 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $9 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Apr 25
Order within 16 hours and 59 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Description

The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you’re a copywriter, marketer or entrepreneur, you’re about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter™ “This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora.“Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint. “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd,Read more

Publisher ‏ : ‎ Independently published


Publication date ‏ : ‎ August 8, 2019


Language ‏ : ‎ English


Print length ‏ : ‎ 91 pages


ISBN-10 ‏ : ‎ 1088742785


ISBN-13 ‏ : ‎ 85


Item Weight ‏ : ‎ 5.3 ounces


Dimensions ‏ : ‎ 6 x 0.23 x 9 inches


Best Sellers Rank: #170,139 in Books (See Top 100 in Books) #88 in Direct Marketing (Books) #498 in Sales & Selling (Books)


#88 in Direct Marketing (Books):


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Apr 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Easy Read
Format: Paperback
Easy read. I read this book in 1 day. Shipped fast with no damage. Great Author
Reviewed in the United States on January 7, 2026 by Amazon Customer

  • Finally, a copywriter reveals a simple system for writing copy that anyone can use.
Format: Paperback
Writing sales copy that generates new customers has never been simpler than with Evaldo’s brand new formula. Whether you have been writing for years, or brand new to copywriting you can use this formula to create website copy, sales letters, videos and in-person sales messages that will generate a flood of new customers, make your customers feel as though you are a hero for offering your product and never make you feel like you are using a bunch of empty hype or being salesy. There are hundreds of different books on marketing, sales and persuasion and they each offer lots of great advice and it’s clear from the stories in this book Evaldo has read most of them. But when you are starting out, trying to read a bunch of different books to learn the craft, it’s overwhelming when you sit down to actually write copy. Therefore, Evaldo has consolidated dozens of great resources into one simple process within book you can read in an hour which reveals a step-by-step system you can easily follow to create great copy. Most copywriting books give you the research process, lots of headlines to swipe and examples to follow without revealing the underlying formula used to build an effective sales message. For the first time, this book reveals an actual process, just answer some simple questions and by the end of the book you’ll have an effective sales message. All those other market experts publish books to demonstrate their expertise to make you want to hire them to write your copy. It’s obvious Evaldo wrote this book to help YOU write copy effectively. Evaldo understands how hard it is to write effective copy. He’s from Brazil, a native Portuguese speaker who only knew a couple words in English just a few years ago. He struggled for years to write copy and through that struggle he created this simple system anyone can follow, even if you don’t think you are a great writer. Evaldo’s 16-Word Sales Letter first walks you through creating the one belief your sales letter must communicate to your prospect to turn them into a buyer. Evaldo gives you a simple, fill in the blank template that Evaldo has used to create headlines for his multi-million dollar sales letters. It’s easy to follow plus there are a dozen examples in the book you can study to create your own. Then Evaldo presents 10-questions to answer, providing entertaining stories that illustrate the point plus copy examples so you can see how to craft your own answers. Get the copy formula that generated $80 million in sales for just a few bucks. Plus, Amazon will give you a refund if the book isn’t everything promised here. Your current sales letters, websites and presentations are not as effective as they can be without the simple system revealed in this book. How long do you want to suffer from underperforming sales copy when you’ve got such a simple to follow, effective system waiting for you to discover and use it within Evaldo’s groundbreaking book, The 16-Word Sales Letter. Get this book today! ... show more
Reviewed in the United States on September 29, 2019 by Robert Skrob

  • Great, Actionable Copyrighting Wisdom
Format: Kindle
Que Belleza! I would recommend this book to anyone looking for an elegant, beautiful and proven “system” for writing copy that sells. Evaldo does a phenomenal job at “dumbing it down” for us and making his stealth persuasion and influencing techniques easy to understand and implement. Tudo Otimo!
Reviewed in the United States on May 3, 2023 by Mike Kane

  • Judging as a copywriter of multiple decades
Format: Paperback
I've been a copywriter for decades and even I was able to learn a good bit from this book. Highly recommend to anyone wanting to be a copywriter or wanting to sell online.
Reviewed in the United States on March 25, 2026 by Tim R.

  • Amazing formula, misleading title, needs one thing
Format: Kindle
Loved this book, took a ton of notes and the formula the author uses is powerful. The title however is misleading because it's not a 16 word sales letter, it's a 16 word formula for writing a sales letter which may have 10,000 words or more in it. But you won't be writing any 16 word sales letters. The only other thing keeping from 5 stars would be links in the book to full pieces of copy that breakdown in more detail the examples he's using instead of snips and clips from packages he's written. Altogether a quick read and indispensable resource for any copywriter, professional or amateur of any level. ... show more
Reviewed in the United States on October 16, 2019 by Brad Costanzo

  • Worth a lot more than what he’s charging.
Format: Kindle
My only complaint is “I want more!” This guy is a genius. If you have anything that needs to be sold you should start here. Everything is layer out in a simple and easy to replicate format. It may seem kind of pricey but by the time you finish I think you’ll agree that it could easily be worth a thousand dollars or more. ... show more
Reviewed in the United States on July 31, 2025 by John J

  • THIS IS A MUST HAVE IF YOU ARE IN SALES!
Format: Paperback
This book is a game changer!! BUY IT NOW!!! This book is easy to follow and worth every penny. I finished the book in less than 2 days.
Reviewed in the United States on September 23, 2025 by Vontoya

  • Amazing
Format: Kindle
I am not a copywriter yet, but was recommend to read this book and it didn’t disappoint. Ready to apply this into practice.
Reviewed in the United States on December 1, 2025 by Diligentcustomer

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...