The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Condition: New
Checking for product changes
Buy Now, Pay Later
As low as
$3
/ mo
Learn more
- – 4-month term
- – No impact on credit
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Free shipping on this product
30-day returns
Learn more
Returnable until Jan 31, 2025
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
Only 4 left in stock, order soon!
Arrives
Wednesday, Jul 9
Recently Viewed
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Read more
Publisher : Wiley; 1st edition (December 11, 2006)
Language : English
Paperback : 368 pages
ISBN-10 : 0470051248
ISBN-13 : 45
Item Weight : 2.31 pounds
Dimensions : 7.4 x 0.8 x 9.2 inches
Best Sellers Rank: #60,553 in Books (See Top 100 in Books) #17 in Market Research Business (Books) #44 in Direct Marketing (Books) #55 in Advertising (Books)
#17 in Market Research Business (Books):
#44 in Direct Marketing (Books):
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jul 9
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
Top Amazon Reviews
This book is Truly Amazing. I'm not a copywriter. Never intend to be one. I'm in the speaking/training business, and I needed some material that would teach me how to write successful copy. Since I have to do my own marketing, I needed something that would help me right away. Plus, I didn't want to lose any more money buying books to teach me about copy writing that simply DID NOT WORK. I have bought a couple that were a total loss of my money. I won't mention the names of the books because I don't want to offend anyone. But I will say this about this book (and by the way, this is my FIRST review for any book I've bought), if you're looking for a method that is VERY EASY TO UNDERSTAND, FOLLOWS A LOGICAL PROCESS THAT WORKS, and is GUARANTEED TO GET YOU RESULTS, then you owe it to yourself to BUY THIS BOOK. I just wish I knew about this book BEFORE I wasted my money on the other books I bought. Joseph's methods are so POWERFUL, I even use them when I'm speaking. I keep my audiences SPELLBOUND. They hang to EVERY WORD I say. Now, just imagine... if people give me their attention to a 45-60 minute speech, can you see what it will do for your copy? People respond the way I want them to respond as a result of the methods I'm using from Joseph Sugarman. I'm VERY GRATEFUL I bought this book. You'll be GRATEFUL too. Buy it!
...
show more
Reviewed in the United States on January 24, 2008 by C. R. Lewis
Very well written with lots of good nuggets
Reviewed in the United States on February 19, 2024 by juanita
Sugarman's system is easy to understand and devoid of jargon. Just reading his commentary, stories, and the numerous example ads in the book helps create the base from which to write compelling copy.
Reviewed in the United States on February 4, 2024 by Dr. Steven G. Brownlow
This is hands down the best book on sales. I have read a lot of others and this book covers everything. Sugarman starts off very slowly and teaches you his methods (which are brilliant btw) one by one. In the end of the book, he adds some of his own sales letters as well as others and reviews them WITH YOU. This is great because it is easy to forget the things that you read, this review is needed and really helps you internalize what you've learned. The addition of those sales copies at the end also allows you to see what GOOD sales writing looks like. This makes it easy to learn all the principles in the book. Also, the margins are very big in this book, so you can take a lot of notes. If you're a beginner and want to learn sales, get this book. If you are already in sales, this will be a great way to review.
...
show more
Reviewed in the United States on January 1, 2017 by Andrew Martin
It is a fun read and lots of interesting and useful info. A bit old, half of the stuff might not be useful but still interesting
Reviewed in the United States on April 19, 2020 by Jason
It isn't very often that a non-fiction book excites me. Each month I read at least one book on the profession of writing or related topics, and they're all useful - even the bad ones. But every once in a while I read a book that gets my adrenaline going and my mind racing. A book that provides me with that "Ah ha!" moment. One that changes the way I think about a subject dramatically, and for the better. For example, Peter Bowman's "Well Fed Writer" book took my ability to understand freelance writing and what people need to a whole new level. It immediately led to my Permaculture Magazine article, which in turn taught me that I don't really want to write magazine articles for a living, along with a lot of other useful ideas. Kelly Enger's book "Writer for Hire: 101 Secrets for Freelance Success" was another such book, and led to some great contracts and a reputation that gets better with each new client. Sales, however, has always been my weak point. I couldn't sell pocket warmers to Eskimos. I've had to rely on my portfolio and testimonials to secure clients, as well as a solid web presence that no one much reads, but which validates me to prospective clients. But selling myself? I've never been able to do it well. However, I recently stumbled across a book that had a profound effect on me. In the first five chapters, something just gelled in my mind. I was suddenly flooded with ideas, and excited about possibilities, the way only a handful of books have done before. THIS is that book. At almost $13 for the Kindle edition, you can bet I did a lot of reading up on it before I bought it. I had it in my Wish List for a few months, and would look at it on Amazon every week or so, debating it. I bought it a while back when I was a bit flush, but I didn't read it right away. I was in-progress on two other professional books and a fiction trilogy, so it took a while to get to it. And when I did finally get around to reading it, by the start of the 5th chapter I knew I should have read this thing a long time ago. What a difference it could have made when I attempted long-form sales sites! Or when I put my old freelancing web site together (now long dead). If you have any need for direct response sales, even peripherally like I do, I can't say it enough: "Buy this book."
...
show more
Reviewed in the United States on May 20, 2016 by Jeremy Menefee
I have been a huge fan of this author's work for a long time. This volume was highly valuable to me, and will be to you as well, if you'd like to get the inside track about how his most successful campaigns came about, some flops, and new ideas you may have never thought of. Good to see him continuing to share his stories.
...
show more
Reviewed in the United States on September 27, 2022 by D-M-M