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Almay Lengthening Mascara, Volume & Lift, Eye Makeup, Hypoallergenic and Fragrance Free (Packaging May Vary), 030 Black, 0.24 fl oz

  • Based on 1,570 reviews
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Saturday, Mar 14
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Color: Black


Size: 0.24 Fl Oz (Pack of 1)


Features

  • GENTLE + BUILDABLE: Nourishing mascara lengthens, lifts + conditions, creating an effortless, long-lash look without clumping, flaking or smudging. All-day wear
  • CONDITIONING FORMULA: Lash-caring formula is enriched with a complex of plant-based waxes + Pro-Vitamin B5 for healthy-looking eyelashes
  • 100% PLANT-DERIVED BRISTLES: Easy-to-use mascara brush is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials
  • FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Cruelty-free, fragrance-free, and suitable for sensitive eyes + contact lens wearers

Description

Get visibly longer and lifted lashes with Almay® Length & Lift Mascara. This flake-free, nourishing mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free. Almay® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Product Dimensions ‏ : ‎ 2.75 x 0.73 x 5.75 inches; 0.64 ounces


Item model number ‏ : ‎ 7257548002


UPC ‏ :


Customer Reviews: 4.4 4.4 out of 5 stars (3,901)


Product Benefits: Hypoallergenic


Brand Name: Almay


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Skin Type: Sensitive


Package Type Name: Box


UPC: 309970143039


Global Trade Identification Number: 39


Item Weight: 18.14 g


Specialty: Cruelty Free,Fragrance Free,Free,Hypoallergenic


Water Resistance Level: Water Resistant


Coverage: Buildable


Mascara Wand Type: Bristle


Item Dimensions: 2.75 x 0.73 x 5.75 inches


Item Volume: 0.24 Fluid Ounces


Color: Black


Material Type Free: Fragrance Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • At 76yrs old, with senstive eyes this one works best
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
wasnt sure if this would live up to my expectations since I am super fussy about my mascaras including the wand and also being old, do not have as many lashes to work with as when I was younger. I just felt that lately my eyes seemed very irritated when I would put on my eye makeup and go out for the day so thought I would work on why and see if the mascaras I was using (all not hypoallergenic) had anything to do with it. So so far so good with this one, I am pretty impressed with everything and I would say that as fussy as I am, I would rebuy this especially since wearing it I have had no eye irritations at all and it stayed on all day with no smearing or flaking. I have tried other Almay mascaras that I did not like as well as this one, so in the future I am going to stick with just this one because it gives me the best results and look and at a descent price. ... show more
Reviewed in the United States on January 8, 2026 by Lucaspearl

  • Looks Nice & Does Not Irritate My Eyes
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
Even though I had not planned to order mascara on Amazon again I decided to try one more time. My eyes are so sensitive, but I look weak eyed without mascara. This was fresher (less dry and less clumps) than the one I had purchased at Wally World, so I'm pleased. It flakes a little, but the ingredients are not harsh on my eyes. It's a nice bold black mascara that washes off with just water. I would repurchase. ... show more
Reviewed in the United States on November 19, 2025 by Leigh

  • Lenghtens, non irritating, a little clumpy
Color: Black Size: 0.24 Fl Oz (Pack of 1)
Adds volume, lengthens, does not irritate my eyes, but applies a little clumpy. It doesn't hold curl for me, even after using a lash curler, but it's a solid basic mascara.
Reviewed in the United States on November 4, 2024 by HCDG

  • Eye problems forced me to switch mascaras, very happy with this one.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
I recently had to discontinue using my go-to mascara that I've used for years because it was waterproof and because of some eye issues on my part, no fault of the mascara itself. I googled a list of mascaras to try that would maybe not aggravate my eye issues and Almay was on the list. So I ordered one tube to try and it seems to be fine. No eye irritation or itching and easier to remove than the waterproof brand. It goes on easily and my lashes are just as long as with my previous mascara. I have already ordered a second tube. Very satisfied with this product. ... show more
Reviewed in the United States on January 10, 2026 by Jan

  • Good product
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
Great item for very sensitive eyes. I had stopped wearing mascara entirely because of severe dry eye/eye sensitivity. This product doesn't make my eyes go into over reactive mode, meaning I can wear it on days when I want to wear mascara.
Reviewed in the United States on January 1, 2026 by Mkc211

  • Not effective
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
Disappointing. Had to coat and recoat eyelashes several times to get anything off the brush. Like perhaps it was old and thick. Not the correct consistency anymore.
Reviewed in the United States on January 28, 2026 by Clare

  • For sensitive eyes. Works well.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
This mascara is good for sensitive eyes. It doesn't make my eyes itch like other mascaras.
Reviewed in the United States on December 26, 2025 by Maureen S

  • The best
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
This stuff is fantastic. It's washable. It goes on thick and looks great. And I have sensitive eyes. This brand works for me.
Reviewed in the United States on March 1, 2026 by Lynne Shaffer

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