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Almay Lengthening Mascara, Volume & Lift, Eye Makeup, Hypoallergenic and Fragrance Free (Packaging May Vary), 030 Black, 0.24 fl oz

  • Based on 1,570 reviews
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Wednesday, Apr 29
Order within 14 hours and 53 minutes
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Color: Black


Size: 0.24 Fl Oz (Pack of 1)


Features

  • GENTLE + BUILDABLE: Nourishing mascara lengthens, lifts + conditions, creating an effortless, long-lash look without clumping, flaking or smudging. All-day wear
  • CONDITIONING FORMULA: Lash-caring formula is enriched with a complex of plant-based waxes + Pro-Vitamin B5 for healthy-looking eyelashes
  • 100% PLANT-DERIVED BRISTLES: Easy-to-use mascara brush is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials
  • FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Cruelty-free, fragrance-free, and suitable for sensitive eyes + contact lens wearers

Description

Get visibly longer and lifted lashes with Almay® Length & Lift Mascara. This flake-free, nourishing mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free. Almay® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Product Dimensions ‏ : ‎ 2.75 x 0.73 x 5.75 inches; 0.64 ounces


Item model number ‏ : ‎ 7257548002


UPC ‏ :


Customer Reviews: 4.4 4.4 out of 5 stars (3,966)


Product Benefits: Hypoallergenic


Brand Name: Almay


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Skin Type: Sensitive


Package Type Name: Box


UPC: 309970143039


Global Trade Identification Number: 39


Item Weight: 0.04 Pounds


Specialty: Cruelty Free,Fragrance Free,Free,Hypoallergenic


Water Resistance Level: Water Resistant


Coverage: Buildable


Mascara Wand Type: Bristle


Item Dimensions: 2.75 x 0.73 x 5.75 inches


Item Volume: 0.24 Fluid Ounces


Color: Black


Material Type Free: Fragrance Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Apr 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Looks Nice & Does Not Irritate My Eyes
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
Even though I had not planned to order mascara on Amazon again I decided to try one more time. My eyes are so sensitive, but I look weak eyed without mascara. This was fresher (less dry and less clumps) than the one I had purchased at Wally World, so I'm pleased. It flakes a little, but the ingredients are not harsh on my eyes. It's a nice bold black mascara that washes off with just water. I would repurchase. ... show more
Reviewed in the United States on November 19, 2025 by Leigh

  • At 76yrs old, with senstive eyes this one works best
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
wasnt sure if this would live up to my expectations since I am super fussy about my mascaras including the wand and also being old, do not have as many lashes to work with as when I was younger. I just felt that lately my eyes seemed very irritated when I would put on my eye makeup and go out for the day so thought I would work on why and see if the mascaras I was using (all not hypoallergenic) had anything to do with it. So so far so good with this one, I am pretty impressed with everything and I would say that as fussy as I am, I would rebuy this especially since wearing it I have had no eye irritations at all and it stayed on all day with no smearing or flaking. I have tried other Almay mascaras that I did not like as well as this one, so in the future I am going to stick with just this one because it gives me the best results and look and at a descent price. ... show more
Reviewed in the United States on January 8, 2026 by Lucaspearl

  • Good enough
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
So far this works pretty good and doesn't clump as bad as some of the others that I've been trying. I don't think I could wear it very long without it irritating my eyes. Anybody else it might not bother at all. I have very sensitive and dry eyes. So this might be an A+ for somebody whose eyes are a little more healthy than mine. ... show more
Reviewed in the United States on March 6, 2026 by S. Ray

  • ALMAY truly is hypoallergenic and doesn't make my eyes run, itch and hurt as with others.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
The only truly Hypoallergenic Mascara I have ever used. Even the expensive brand names in Department stores that give you make up tips and how to apply it, are supposed to work on anyone who has allergies, but that made me itch 7 & have runny eyes, terribly and I had to take it off shortly after. I tried a few others also, but recently found Almay online and it works just like it is supposed to! It does NOT cause my eyes to run, itch, hurt at all! It is such a relief to finally be able to wear Mascara (& all ALMAY makeup) that doesn't give me terrible side affects. I am SO Happy with ALMAY! ... show more
Reviewed in the United States on March 26, 2026 by Talva

  • Love this product. I am wondering if they make a hypoallergenic eye shadow?
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
This mascara is amazing. I have really bad allergies, and my eyes were always itchy after using regular mascara. I tried this and the itchiness stopped!!!
Reviewed in the United States on April 16, 2026 by Jennifer

  • Clumps
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
Not impressed. I find this mascara is clumping badly. I’ll be looking for another brand.
Reviewed in the United States on April 13, 2026 by tictac

  • Eye problems forced me to switch mascaras, very happy with this one.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
I recently had to discontinue using my go-to mascara that I've used for years because it was waterproof and because of some eye issues on my part, no fault of the mascara itself. I googled a list of mascaras to try that would maybe not aggravate my eye issues and Almay was on the list. So I ordered one tube to try and it seems to be fine. No eye irritation or itching and easier to remove than the waterproof brand. It goes on easily and my lashes are just as long as with my previous mascara. I have already ordered a second tube. Very satisfied with this product. ... show more
Reviewed in the United States on January 10, 2026 by Jan

  • Great!
Color: 010 Blackest Black Size: 0.24 Fl Oz (Pack of 1)
Great mascara 😀
Reviewed in the United States on March 8, 2026 by Gina Salinas-Borsche

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