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Almay Length & Lift Mascara, Nourishing + Lengthening Eye Makeup, Hypoallergenic, 20 Black

  • Based on 1,570 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Saturday, Jun 13
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Color: Black


Size: 0.24 Fl Oz (Pack of 1)


Features

  • GENTLE + BUILDABLE: Nourishing mascara lengthens, lifts + conditions, creating an effortless, long-lash look without clumping, flaking or smudging. All-day wear
  • CONDITIONING FORMULA: Lash-caring formula is enriched with a complex of plant-based waxes + Pro-Vitamin B5 for healthy-looking eyelashes
  • 100% PLANT-DERIVED BRISTLES: Easy-to-use mascara brush is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials
  • FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Cruelty-free, fragrance-free, and suitable for sensitive eyes + contact lens wearers

Description

Get visibly longer and lifted lashes with Almay® Length & Lift Mascara. This flake-free, nourishing mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free. Almay® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Product Dimensions ‏ : ‎ 2.75 x 0.73 x 5.75 inches; 0.63 ounces


Item model number ‏ : ‎ 7257548002


UPC ‏ :


Best Sellers Rank: #3,787 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #56 in Mascara


#56 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (1,117)


Product Benefits: Hypoallergenic


Brand Name: Almay


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Box


UPC: 309970143039


Global Trade Identification Number: 39


Manufacturer Part Number: 7257548002


Model Number: 7257548002


Skin Type: Sensitive


Specialty: Cruelty Free,Fragrance Free,Free,Hypoallergenic


Water Resistance Level: Water Resistant


Mascara Wand Type: Bristle


Coverage: Buildable


Item Volume: 0.24 Fluid Ounces


Item Dimensions: 2.75 x 0.73 x 5.75 inches


Color: Black


Material Type Free: Fragrance Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Jun 13

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Eye problems forced me to switch mascaras, very happy with this one.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
I recently had to discontinue using my go-to mascara that I've used for years because it was waterproof and because of some eye issues on my part, no fault of the mascara itself. I googled a list of mascaras to try that would maybe not aggravate my eye issues and Almay was on the list. So I ordered one tube to try and it seems to be fine. No eye irritation or itching and easier to remove than the waterproof brand. It goes on easily and my lashes are just as long as with my previous mascara. I have already ordered a second tube. Very satisfied with this product. ... show more
Reviewed in the United States on January 10, 2026 by Jan

  • ALMAY truly is hypoallergenic and doesn't make my eyes run, itch and hurt as with others.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
The only truly Hypoallergenic Mascara I have ever used. Even the expensive brand names in Department stores that give you make up tips and how to apply it, are supposed to work on anyone who has allergies, but that made me itch 7 & have runny eyes, terribly and I had to take it off shortly after. I tried a few others also, but recently found Almay online and it works just like it is supposed to! It does NOT cause my eyes to run, itch, hurt at all! It is such a relief to finally be able to wear Mascara (& all ALMAY makeup) that doesn't give me terrible side affects. I am SO Happy with ALMAY! ... show more
Reviewed in the United States on March 26, 2026 by Talva

  • Good product.
Color: Black Size: 0.24 Fl Oz (Pack of 1)
Great for sensitive eyes & those with allergies.
Reviewed in the United States on January 10, 2026 by L.McL.

  • Does not irritate my eyes, yay Does not irritate my eyes, yay
Color: Black Size: 0.24 Fl Oz (Pack of 1)
Eyes developed stye and or overall itchy reaction to the last mascara’s I have used particularly on the bottom lash line so I ended up here. I will say that my natural lashes are already a bit long so this mascara is more to make them pop and trial if it would work well for my sensitivity, I prefer volume building mascara typically. I did attach how the mascara can look when you build it up alongside with creative makeup so you can see it at it’s full potential on already longish lashes. Pros: -Buildable length and volume (can clump a little) -Did not irritate my eyes and I have been using it for over 2 months 🥳 -Good amount of pop, if you want a more natural look, this is easy to obtain with this mascara Cons: -No waterproof option( held up ok with some tearing) -Not voluminous enough for me (can be achieved with building!) ... show more
Reviewed in the United States on March 30, 2026 Reviewed in the United States on March 30, 2026 by Lisette

  • Ok
Color: Black Size: 0.24 Fl Oz (Pack of 1)
This is just going to add some color to your lashes, it doesn’t make them longer or fuller. However, it is non-irritating if you have eye issues.
Reviewed in the United States on June 2, 2026 by Quiggybo73

  • A true brightener for the eyes.......... :) !
Color: Black Size: 0.24 Fl Oz (Pack of 1)
The fact that this mascara is hypoallergenic is a plus for me. Also- Almay mascara truly gives the volume and sparkle to my lashes. I have tried other products, but return to this one for a brightening effect around the eyes.
Reviewed in the United States on February 6, 2026 by Mrs. M .Ford

  • Too clumpy
Color: Black Size: 0.24 Fl Oz (Pack of 1)
Very clumpy. Even when I clean the brush, it gets clumpy again.
Reviewed in the United States on December 25, 2025 by Krissy

  • Best mascara
Color: Black Size: 0.24 Fl Oz (Pack of 1)
Love this mascara, I have to have everything for sensitive eyes.
Reviewed in the United States on December 18, 2025 by mary earls

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