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AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo, 12 Fl Oz

  • Based on 1,522 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Apr 28
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Features

  • CLARIFYING SHAMPOO: Apple cider vinegar shampoo helps to balance pH and gently removes the build-up of gels, mousse, and oil without dehydrating your hair. You can use apple cider vinegar shampoo for greasy hair, normal, and dry hair types.
  • HEALTHY, GLOSSY HAIR: Argan oil and ACV is absorbed into the cuticle to enhance natural shine without weighing your hair down. Our sulfate-free hair shampoo supports strong, healthy hair with a blend of nourishing superfoods and soothing botanicals.
  • HERBAL SHAMPOO: Thoughtfully selected aromatic herbs and oils reinvigorate your hair, encourage natural luster, and smell absolutely divine. The naturally derived shampoo has a light, floral scent and contains argan oil, lavender, rosemary, and sage.
  • LIGHT & HYDRATING: Balance is a clarifying shampoo for curly hair, wavy hair, or straight. Great for all hair types, apple cider vinegar shampoo adds high shine and locks in moisture, reducing frizz and flyaways without weighing the hair down.
  • NATURALLY DERIVED INGREDIENTS: The AG Care Essentials plant-based shampoo and hair care line combines science and nature to deliver beautiful results without sulfates, gluten, DEA, PABA, or parabens. Our products are sulfate-free, vegan, and cruelty-free.

Product Dimensions ‏ : ‎ 2.28 x 2.42 x 7.76 inches; 11.99 ounces


Item model number ‏ : ‎ FJFIEJFOK132


UPC ‏ :


Manufacturer ‏ : ‎ AG Hair


Best Sellers Rank: #24,247 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #727 in Hair Shampoo


#727 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars (1,470)


Item Form: Liquid


Hair Type: All


Scent Name: Floral


Other Special Features of the Product: Not Tested On Animals, Vegan


Product Benefits: Hydrating


Suitable Hair Color: All Hair Colors


Brand Name: AG Care


Age Range Description: Adult


UPC: 625336001851


Model Number: FJFIEJFOK132


Manufacturer Part Number: FJFIEJFOK132


Warranty Description: No


Manufacturer: AG Hair


Item Type Name: luxury beauty


Liquid Volume: 12 Fluid Ounces


Number of Items: 1


Item Weight: 340 Grams


Item Dimensions: 2.28 x 2.42 x 7.76 inches


Unit Count: 12 Fluid Ounces


Material Type Free: Silicone Free, Sulfate Free


Active Ingredients: lavender,rosemary


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Apr 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Very good quality and color
Scent: Floral
98% Plant-Based Formula: Packed with natural ingredients like aloe vera, pea peptides, and botanical oils for a clean beauty experience. • Gentle Yet Effective: Cleanses without stripping, making it ideal for sensitive scalps, oily roots, and color-treated hair. • Scalp Soothing: Apple cider vinegar helps calm itchiness and reduce oiliness, while rosemary and mint oils offer a refreshing tingle. • Frizz Control & Shine: Seals the cuticle for smoother strands and a glossy finish. • Cruelty-Free & Vegan: No animal testing, and free from silicones, parabens, and synthetic fragrances. ... show more
Reviewed in the United States on August 14, 2025 by Greidy Rojas

  • Clean smelling shampoo
Scent: Floral
Makes your hair and scalp feel very clean and smells great
Reviewed in the United States on March 16, 2026 by Cheri Heil

  • Feels like good quality
Scent: Floral
Feels like good quality, doesn’t leave any film on my hair, smells good, has a good lather, leaves my scalp feeling clean.
Reviewed in the United States on December 30, 2025 by Maddy

  • Great for oily hair
Scent: Floral
I did some research on great shampoos for oily hair, and found this product. Overall, it works great. I like how it is (mostly) plant based, and it does smell nice. My only complaint is that I was looking for a product that would keep my hair looking "not greasy" for more than one day, but day after using it, my hair still looks like "hair that was washed the day before." This may be a "me problem" instead of a "product problem." Overall, it is a decent shampoo and I would recommend it. ... show more
Reviewed in the United States on September 30, 2024 by greendogs

  • So far so good
I ordered this product for the fact that it will help seal the cuticle of my hair. My hair has become over moisturized from using products that are too heavy for my fine hair, and jas started to look and feel damaged. I used this shampoo for the first time last night and air dried my hair. Usually, if I air dry, my hair is completely stuck to my scalp and my hair looks nasty. And if I diffuse, my hair looks super poofy and frizzy. I have curly hair and have lost a lot of curl from being over moisturized and after the first use of this product, I'm seeing curls forming in areas that I havent seen curl in a long long time. My hair still needs fixing but I thing I'm headed in the right direction. My hair dried nicely too, it doesn't feel stuck to my scalp, it feels very light and fluffy. I'm going to continue to update this review as I wash my hair more with this product. As a disclaimer, I dont use conditioner because it hair doesn't need the added moisture and I just hate it. So I'm using this product alone, without the matching conditioner. Oh! And another huge bonus of this shampoo is that it smells BOMB. Even on the bottle, it talks about aromatherapy and it's no joke. It's not overpowering at all, it smells very natural and earthy, fully of essential oil scents. It made the whole shower experience very pleasant and honestly made me feel very relaxed. Five stars so far! Update: I've washed with this shampoo 4 times now and I'm still loving the results. Continuing to have curl in areas where I didn't before and my hair feels and looks much healthier. I've added the AG cloud foam as a styler and the 2 together make my hair look so soft and shiney!! Still 5 stars from me! ... show more
Reviewed in the United States on August 8, 2019 by Aubrey Boucher

  • Great clean product !
Scent: Floral
A very clean simple product and my hair loves it !! No more build up from crappy products !
Reviewed in the United States on November 13, 2025 by kathy

  • Great product all around
Scent: Floral
I am a black woman with very coily hair and this product cleans my scalp and the length of my hair very well. In my opinion the smell is good. It's not my favorite as I like more sweet, vanilla type scents and this is more of an organic scent if that makes sense but that's obviously not important as it's shampoo and will be rinsed out regardless. Lastly, I love the way this product suds up with water and because a little goes a long way, it lasts a very long time especially if you're someone who washes their hair weekly like me. ... show more
Reviewed in the United States on May 28, 2024 by Lynn W.

  • Good but not great
Scent: Floral
Hair felt cleaner after I used it the first time. Felt fluffier and more volumous and just lighter. I’ve used it a few other times and noticed hair feels very dry, the shampoo doesn’t seem to have any moisturizing component. Wouldn’t recommend for daily use. Would I repurchase when bottle runs out? Probably not. But it is better than most shampoos out there. ... show more
Reviewed in the United States on April 16, 2024 by sarah

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