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wet n wild

wet n wild Prime Focus Pore Minimizing Facial Serum Primer Makeup Extending, Improves Skin Texture, Hydrating & Exfoliating Retinol Alternative

  • Based on 4,817 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Aug 16 – Aug 17
Order within 5 hours and 52 minutes
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Style: Natural


Color: Purple


Features

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Brand: wet n wild


Product Benefits: Hydrating


Coverage: Medium


Item Form: Gel


Skin Type: Dry


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.53 inches; 1.45 ounces


Item model number ‏ : ‎ 1114619


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #13,525 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #71 in Foundation Primers #531 in Facial Serums


#71 in Foundation Primers:


#531 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars 4,817 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Aug 16 – Aug 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • 10/10 and cheap!
Style: Natural Color: Purple
This is one of my favorite primers to use! I use this every morning and have never had an issue with it. I love this primer!
Reviewed in the United States on June 19, 2025 by Dene Young
    • PERFECT FOR EVERYDAY USE
Style: Natural Color: Purple
This has become my go to makeup staple, during my make up routine. It smells really nice and goes on very smooth. It gives my skin a nice glass looks before I apply my makeup.
Reviewed in the United States on May 12, 2025 by Angela Scruggs
    • Cute is about all
Style: Radiant Color: Iridescent
Cute, shimmery but no smell. I personally like a little fragrance in my primers. Definitely not for serious makeup people. Does give a nice shine on those bare skin days however for me it is very drying!
Reviewed in the United States on April 9, 2025 by Michelle
    • This is great hydrating Primer for great price!
Style: Hydrate Color: Orange
wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!! ... show more
Reviewed in the United States on June 17, 2024 by Karen TG
    • i like it but needs better packaging
Style: Dewy Color: Light Pink
its pretty sticky. i like the feel. the pump doesnt work so i have to unscrew the lid to use product.
Reviewed in the United States on June 22, 2025 by dahlia borowiak
    • Miracle in a bottle
Style: Dewy Color: Light Pink
Review Image by Jenni Jenni
Y'all. I swear on my life that I almost started crying last night because of how good this primer was for me. I've always hated doing makeup, specifically when it'd come to applying foundation and concealer and what not. No matter how great my skincare routine is, no matter what I'd do, my foundation would always start cracking or separating and looking extremely cakey either immediately after applying it or 30 minutes after. Now, I understand that foundation is naturally going to look cakey because—surpruse—you're adding a layer of colored cream to your face along with other products on top of that, but it was always too much. I've been wearing makeup on and off for years, but never wearing it consistently because I've been dreading the thought of having to use foundation once again. However, I saw this the other day and decided to give it a try. I've already spent a lot of money on a couple other primers and even tried different foundations, so spending $6 won't kill me. Used it last night while I was playing with makeup, followed the directions and waited a minute or two before putting my foundation on and oh. My. Gosh. I never thought I would see the day that my foundation would actually look smooth. I hadn't even put my powder on top yet and it looked so freakin' good to me. I was SCARED because of how good my foundation looked on me. I'm 24 but I swear somewhere in me my 14-year old self was quaking, lol. I wasn't as smooth as a dolphin, but like I mentioned above I understand that foundation will still be a little cakey regardless. I just never thought I could ever get it to look as smooth as it did last night. One thing worth mentioning is this stuff will start getting tacky within a few seconds of applying it and rubbing it into your face, but what I did was I just did different sections of my face at a time to make sure it was applied evenly. I rarely write reviews for anything, but I just needed to share my experience because I was honestly about to quit on makeup completely and just stick to some simple eyebrows and a lash-liner combo. If you or someone you know—maybe your daughter, niece, granddaughter—are looking for an affordable primer to try out, I would start here. ... show more
Reviewed in the United States on May 11, 2025 by Jenni Jenni
    • Solid primer
Style: Hydrate Color: Orange
I love everything about WW primers and foundations they’re better for my skin than higher end stuff UD Tarte et al. This always improves tone texture evens everything out and makes me look better in pics or on zoom. Crazy
Reviewed in the United States on April 14, 2025 by I hate scammers
    • Good product great price.
Style: Hydrate Color: Orange
Repurchased 4 times, 3 on Amazon. Love the slip, fast dry, and slight tackiness that grips my powder foundation. Makeup always looks great. Hope they keep this product. I like the yellow one as well, but this one smells better. ⭐️⭐️⭐️⭐️⭐️
Reviewed in the United States on May 1, 2025 by Barbie Que

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