Search  for anything...
wet n wild

wet n wild Prime Focus Pore Minimizing Facial Serum Primer Makeup Extending, Improves Skin Texture, Hydrating & Exfoliating Retinol Alternative

  • Based on 5,162 reviews
Condition: New
Checking for the best price...
$7.38 Why this price?
Holiday Deal · 8% off was $7.99

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Dec 21
Order within 11 hours and 23 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Style: Natural


Color: Purple


Features

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Brand: wet n wild


Product Benefits: Hydrating


Item Form: Gel


Skin Type: All


Package Information: Bottle


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.53 inches; 1.45 ounces


Item model number ‏ : ‎ 1114619


UPC ‏ : ‎


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Dec 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great primers
Style: Hydrate Color: Orange
I'm super pleased with my purchase of the hydrating primer. It does plump up my skin and the slight shimmer adds to the look of my skin as well. The sticky version of this primer is also a win under makeup. Wet N Wild has put out some really great products recently.
Reviewed in the United States on October 13, 2025 by Stevie S.
    • Should gate keep this
Style: Hydrate Color: Orange
Amazing product for dry or dry/more mature skin. I’ve used so many primers over the years and have never had one work so well on a few levels. I’m 65 yo. Dryer skin and have some laxity here and there vs deep lines. I also live in a very cold climate about 6 months of the year. I just got this and used it 4 times thus far. Each time it performed as it claims. For me I noticed smoother appearing skin, a more refined look to pores, hydration during the whole day of wear, a brightness or more of a glow to the skin. Not a glow as in sparkles or shimmer, just a clear, smooth, refined clarity to my skin/make up. It has a subtle tacky feeling which I attribute in part to it working so well. Yes, it is orange in color in the bottle, has a very subtle scent which goes away fast and is not off putting, the cap does not have a clear type seal (I’ve since ordered one more so I have it during this brutal Winter) I have another bottle also no seal was on it either. A little goes a long way to cover the whole face so don’t over do it. Dry or dry over 50….. get it! ... show more
Reviewed in the United States on December 11, 2025 by Traveler
    • Great Product!
Style: Dewy Color: Light Pink
Received product and liked it was carefully packaged. It had an untampered seal to protect from any liquid spilling during the shipping process. I got a full bottle! I have tried it and it applies like a liquid, then becomes sticky- which is what was advertized. Makeup stays put longer than expected. I have only used the product during cooler months and don't know if it is effective in warmer climates but I give 4 stars because it’s efficacy. I only wish it was more hydrating and less drying. I will try it during the rainy season / hotter seasons and perhaps update my review. For now, I can say it works, is unscented, and applies evenly into skin. If you like primer- you might give it a try and be pleased. Thanks, Wet-n-Wild! ... show more
Reviewed in the United States on December 7, 2025 by The description was that is a 44 count box but were only 38 in the box. Six missing
    • It Works
Style: Dewy Color: Light Pink
This is a very hydrating, very tacky primer. It gives you a glow but your makeup is going to stick all day and night. I'd say it is best used in fall/winter months but can be used in spring and summer if you have dry skin. It dries fast, helps your makeup look great and is a great value for the money. ... show more
Reviewed in the United States on October 20, 2025 by Amazon Customer
    • Product leaked
Style: Natural Color: Brighten
Excellent product but it leaked out at least 24%. Would have given 5 stars if hadn't leaked .
Reviewed in the United States on September 15, 2025 by Sr
    • love it smells so good
Style: Hydrate Color: Orange
best primer every been using it forever
Reviewed in the United States on November 14, 2025 by Ariel Morris
    • This is great hydrating Primer for great price!
Style: Hydrate Color: Orange
wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!! ... show more
Reviewed in the United States on June 17, 2024 by Karen TG
    • A sure thing
Style: Hydrate Color: Orange
Purchased this after rave review recommendation on Youtube by a makeup artist. This product does not offend the skin, and is a nice part of the prep routine. I always receive compliments on my skin, and this primer is an added bonus to the other products used.
Reviewed in the United States on October 22, 2025 by Halo

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...