Search  for anything...
wet n wild

wet n wild Prime Focus Pore Minimizing Facial Serum Primer Makeup Extending, Improves Skin Texture, Hydrating & Exfoliating Retinol Alternative

  • Based on 5,111 reviews
Condition: New
Checking for the best price...
$7.38 Why this price?
Save $0.61 was $7.99

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Oct 17
Order within 16 hours and 17 minutes
Available payment plans shown during checkout

Recently Viewed

Style: Natural


Color: Purple


Features

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Brand: wet n wild


Product Benefits: Hydrating


Item Form: Gel


Skin Type: Dry


Package Information: Bottle


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.53 inches; 1.45 ounces


Item model number ‏ : ‎ 1114619


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #8,692 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #47 in Foundation Primers #493 in Facial Serums


#47 in Foundation Primers:


#493 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars 5,111 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Oct 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Better Alternative to Elf👀
Style: Dewy Color: Light Pink
Review Image by Marissa C Marissa C
Shoutout wet n wild! This is a great (and better!) alternative to elf’s power grip with 4% Niacinamide. This wet n wild primer has 5% niacinamide!!! That extra 1% counts! I love that it feels great on my skin, and makes my makeup base so pretty and even. My makeup looks absolutely amazing after using this product. It also stays put for hours!!! Treat yourself to this one ladies!🫶🏻 ... show more
Reviewed in the United States on August 23, 2025 by Marissa C Marissa C
    • This is great hydrating Primer for great price!
Style: Hydrate Color: Orange
wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!! ... show more
Reviewed in the United States on June 17, 2024 by Karen TG
    • Use with the foundation
Style: Hydrate Color: Orange
I am shocked that I loved this. It’s not my normal type product but I love it alone as just a bare face freshener, but it’s equally good as a primer (its intended main purpose I think) and also mixed with the Wet ‘N Wild Foundation then applied to face. It’s definitely worth adding to your foundation line up. ... show more
Reviewed in the United States on September 6, 2025 by Health tchr
    • 😍
Style: Hydrate Color: Orange
this stuff works so well with my skin and it smells so good I think ima get another one as soon as my current primer runs out
Reviewed in the United States on September 24, 2025 by kaylinn
    • Grips Great But Breaks Me Out
Style: Dewy Color: Light Pink
This works really well to grip your makeup and keep it on, however it breaks my face out a lil bit. Every time I’ve used this, I’d have multiple pimples when I’d take off my makeup leaving my skin textured and uneven. My makeup would look great the entire time but underneath my skin wouldn’t be so great. I do have sensitive skin so just keep that in mind and consider your skin type. There’s no burning or irritation just the mild break out creating more textured skin. I probably won’t repurchase. ... show more
Reviewed in the United States on August 17, 2025 by VM
    • Base is so good. Melon Scented💕
Style: Hydrate Color: Orange
Smooth and clean
Reviewed in the United States on September 5, 2025 by Roberta Bush-Taylor
    • Miracle in a bottle
Style: Dewy Color: Light Pink
Review Image by Jenni Jenni
Y'all. I swear on my life that I almost started crying last night because of how good this primer was for me. I've always hated doing makeup, specifically when it'd come to applying foundation and concealer and what not. No matter how great my skincare routine is, no matter what I'd do, my foundation would always start cracking or separating and looking extremely cakey either immediately after applying it or 30 minutes after. Now, I understand that foundation is naturally going to look cakey because—surprise—you're adding a layer of colored cream to your face along with other products on top of that, but it was always too much. I've been wearing makeup on and off for years, but never wearing it consistently because I've been dreading the thought of having to use foundation once again. However, I saw this the other day and decided to give it a try. I've already spent a lot of money on a couple other primers and even tried different foundations, so spending $6 won't kill me. Used it last night while I was playing with makeup, followed the directions and waited a minute or two before putting my foundation on and oh. My. Gosh. I never thought I would see the day that my foundation would actually look smooth. I hadn't even put my powder on top yet and it looked so freakin' good to me. I was SCARED because of how good my foundation looked on me. I'm 24 but I swear somewhere in me my 14-year old self was quaking, lol. I wasn't as smooth as a dolphin, but like I mentioned above I understand that foundation will still be a little cakey regardless. I just never thought I could ever get it to look as smooth as it did last night. One thing worth mentioning is this stuff will start getting tacky within a few seconds of applying it and rubbing it into your face, but what I did was I just did different sections of my face at a time to make sure it was applied evenly. I rarely write reviews for anything, but I just needed to share my experience because I was honestly about to quit on makeup completely and just stick to some simple eyebrows and a lash-liner combo. If you or someone you know—maybe your daughter, niece, granddaughter—are looking for an affordable primer to try out, I would start here. ... show more
Reviewed in the United States on May 11, 2025 by Jenni Jenni
    • Wonderful primer, especially for those with mature skin types.
Style: Natural Color: Purple
Review Image by Blythe Blythe
Review Image by Blythe Blythe
Bought this for my mother who's 54, she wanted some new makeup and for me to show her how to do some looks. She likes dewy looks more than matte so I prioritized a hydrating primer. I got this for her and did a look on her explaining how to use it and other products and this made the cushion foundation I got her stay put even without setting spray! My mother has incredibly sensitive skin and this not only hydrated her dry skin but didn't irritate it at all. I also did a look on my grandmother using the same primer, she's 74, and it made her skin look so good and stay put without any powder as well! Cannot recommend enough, especially at this price point! (attached some pictures with zooms in on skin) ... show more
Reviewed in the United States on May 13, 2024 by Blythe Blythe

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...