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wet n wild Prime Focus Pore Minimizing Facial Serum Primer Makeup Extending, Improves Skin Texture, Hydrating & Exfoliating Retinol Alternative

  • Based on 5,162 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Mar 21
Order within 21 hours and 36 minutes
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Color: Purple


Size: 1 Fl Oz (Pack of 1)


Style: Natural


Features

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.53 inches; 1.45 ounces


Item model number ‏ : ‎ 1114619


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #13,265 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #91 in Foundation Primers #440 in Facial Serums


#91 in Foundation Primers:


#440 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars (5,390)


Product Benefits: Hydrating


Item Form: Gel


Skin Type: All


Container Type: Bottle


Specialty: Acne, Blemishes & Blackheads, Cruelty Free, Oiliness & Visible Pores


Finish Types: Natural


Skin Tone: All


Coverage: Medium


Brand Name: wet n wild


Country as Labeled: China


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802146199


Manufacturer Part Number: 1114619E


Model Number: 1114619


Item Type Name: Prime Focus


Item Volume: 30 Milliliters


Unit Count: 1 Fluid Ounces


Item Weight: 41 Grams


Item Dimensions: 1.22 x 1.22 x 4.53 inches


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Mar 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Great product at a good price!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
I saw a review video and the lady mixed a few pumps of this with her foundation, so I gave it a try. I am pleased. There’s a good amount of product in the bottle & no scent to the product itself. I find that it helps my make-up really stay put. I would purchase again. I have funny skin, and my skin sometimes reacts to products either by drying or breaking out and so far so good. I’ve been using maybe a week now. ... show more
Reviewed in the United States on February 10, 2026 by Kimberly Dixon

  • Great facial serum
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This facial serum is part of my nightly skin care ritual. It feels great on my skin and softens it all night long.
Reviewed in the United States on February 25, 2026 by J. Benoit

  • Great For Mature Skin - Hydrated Under-eye!
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
For the price, this primer is amazing! Having very dry skin, this primer is perfect for under-eye. I use it before applying concealer and my under-eye area stays hydrated and not creasey or cakey. Love it!
Reviewed in the United States on October 21, 2025 by Kate H.

  • Lightweight, Smooth, and Makes Makeup Last
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine. ... show more
Reviewed in the United States on February 5, 2026 by Simply Sara Sue

  • Good stuff
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Update: Had to give 3 stars, not because it doesn’t work well because it does! But because it breaks me out and I already have breakout issues, it seems to make them worse. So sad because I want to love it! If you don’t have acne issues it should be just fine for you. Nice and sticky as it should be! Haven’t tried it yet but I have high hopes for it. Reminds me of other gripping primers at a fraction of the cost! ... show more
Reviewed in the United States on January 19, 2026 by Jamie Baker

  • Should gate keep this
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Amazing product for dry or dry/more mature skin. I’ve used so many primers over the years and have never had one work so well on a few levels. I’m 65 yo. Dryer skin and have some laxity here and there vs deep lines. I also live in a very cold climate about 6 months of the year. I just got this and used it 4 times thus far. Each time it performed as it claims. For me I noticed smoother appearing skin, a more refined look to pores, hydration during the whole day of wear, a brightness or more of a glow to the skin. Not a glow as in sparkles or shimmer, just a clear, smooth, refined clarity to my skin/make up. It has a subtle tacky feeling which I attribute in part to it working so well. Yes, it is orange in color in the bottle, has a very subtle scent which goes away fast and is not off putting, the cap does not have a clear type seal (I’ve since ordered one more so I have it during this brutal Winter) I have another bottle also no seal was on it either. A little goes a long way to cover the whole face so don’t over do it. Dry or dry over 50….. get it! ... show more
Reviewed in the United States on December 11, 2025 by Traveler

  • 10/10
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
I haven't found a primer I like in a long time but this works great on my acne prone skin and hydrates. Others usually flake off halfway through the day where this stays put 10/10
Reviewed in the United States on March 2, 2026 by Yolanda

  • Excellent grip at a very affordable price!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
This primer is super grippy,it works just as well as the elf grip primer at a lower cost. My makeup stays on all day without budging and my skin feels hydrated and looks great while wearing and after.
Reviewed in the United States on February 7, 2026 by tiffany harrison

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