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wet n wild Prime Focus Pore Minimizing Facial Serum Primer Makeup Extending, Improves Skin Texture, Hydrating & Exfoliating Retinol Alternative

  • Based on 1,102 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Oct 19
Order within 2 hours and 41 minutes
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Color: Purple


Size: 1 Fl Oz (Pack of 1)


Style: Natural


Features

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.53 inches; 1.45 ounces


Item model number ‏ : ‎ 1114619


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #16,460 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #98 in Foundation Primers #594 in Facial Serums


#98 in Foundation Primers:


#594 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars (1,102)


Brand Name: wet n wild


Country as Labeled: China


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802146199


Item Type Name: Prime Focus


Model Number: 1114619


Manufacturer Part Number: 1114619E


Product Benefits: Hydrating


Item Form: Gel


Skin Type: All


Container Type: Bottle


Specialty: Acne, Blemishes & Blackheads, Cruelty Free, Oiliness & Visible Pores


Finish Types: Natural


Coverage: Medium


Skin Tone: All


Item Volume: 30 ml


Unit Count: 1 Fluid Ounces


Item Weight: 41 g


Item Dimensions: 1.22 x 1.22 x 4.53 inches


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Oct 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Lightweight, Smooth, and Makes Makeup Last
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine. ... show more
Reviewed in the United States on February 5, 2026 by Simply Sara Sue

  • Wonderful primer, especially for those with mature skin types.
Color: Purple Size: 1 Fl Oz (Pack of 1) Style: Natural
Bought this for my mother who's 54, she wanted some new makeup and for me to show her how to do some looks. She likes dewy looks more than matte so I prioritized a hydrating primer. I got this for her and did a look on her explaining how to use it and other products and this made the cushion foundation I got her stay put even without setting spray! My mother has incredibly sensitive skin and this not only hydrated her dry skin but didn't irritate it at all. I also did a look on my grandmother using the same primer, she's 74, and it made her skin look so good and stay put without any powder as well! Cannot recommend enough, especially at this price point! (attached some pictures with zooms in on skin) ... show more
Reviewed in the United States on May 13, 2024 by Blythe

  • Love it
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
It it very moisturising and makes ur face glow
Reviewed in the United States on July 31, 2024 by Love this product. It makes my skin literally glow.

  • This stuff is AHHMAZING!
Color: Purple Size: 1 Fl Oz (Pack of 1) Style: Natural
So I bought this on a whim because I needed primer, so after looking at different primers and reading reviews, I decided on this one because wet n wild has never let me down, so when it was delivered I was super excited to try it! I had very high hopes for this primer and I can honestly say I am EXTREMELY HAPPY WITH IT! This stuff is like magic in a bottle! It smoothed my fine lines and blurred my pores and left my skin feeling velvety soft! Wet n wild is a great company and very underestimated! Every woman needs a bottle of this primer in their makeup bag! ... show more
Reviewed in the United States on February 19, 2025 by Amanda Hawkins

  • Decent primer
Color: Purple Size: 1 Fl Oz (Pack of 1) Style: Natural
This was a decent primer. It didn't do anything to minimize my pores. It felt more like a serum primer. It was lightweight. I didn't notice any kind of scent. I prefer more of a blurring version of a primer than this one was. It wore well under my makeup, yet I don't feel that it made my makeup last longer which is what I want in a primer. It may have helped my makeup go on a little smoother, or it could have been the moisturizer that I prep with? I really couldn't tell because it was so lightweight. It wasn't an expensive experiment, so I'm not mad that I bought it and I do reach for it from time to time. ... show more
Reviewed in the United States on March 8, 2024 by Jacki

  • Excelente
Color: Purple Size: 1 Fl Oz (Pack of 1) Style: Natural
Me encantó este suero. Es súper cómodo de usar, se siente ligero en la piel y deja una textura muy suave para antes del maquillaje. Ayuda bastante con los poros y la hidratación es excelente. ¡100% recomendado!
Reviewed in the United States on September 5, 2026 by Ketrin Escobar Ortiz

  • Great facial serum
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This facial serum is part of my nightly skin care ritual. It feels great on my skin and softens it all night long.
Reviewed in the United States on February 25, 2026 by J. Benoit

  • Perfecto!!
Color: Purple Size: 1 Fl Oz (Pack of 1) Style: Natural
Siempre lo uso porque mi maquillaje queda impecable con el, no se necesita usar uno tan caro. Este está perfecto, mi piel es más grasa y no me pone grasa en mi cara, solo una suavidad y hace que mi maquillaje dure más y mi piel se vea perfecta con los poros lisos!!
Reviewed in the United States on June 15, 2026 by Mini

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