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wet n wild Prime Focus Pore Minimizing Facial Serum Primer Makeup Extending, Improves Skin Texture, Hydrating & Exfoliating Retinol Alternative

  • Based on 5,162 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, May 19
Order within 7 hours and 52 minutes
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Color: Purple


Size: 1 Fl Oz (Pack of 1)


Style: Natural


Features

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant. Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.53 inches; 1.45 ounces


Item model number ‏ : ‎ 1114619


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #13,802 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #100 in Foundation Primers #474 in Facial Serums


#100 in Foundation Primers:


#474 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars (5,334)


Brand Name: wet n wild


Country as Labeled: China


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802146199


Manufacturer Part Number: 1114619E


Model Number: 1114619


Item Type Name: Prime Focus


Product Benefits: Hydrating


Item Form: Gel


Skin Type: All


Container Type: Bottle


Specialty: Acne, Blemishes & Blackheads, Cruelty Free, Oiliness & Visible Pores


Finish Types: Natural


Skin Tone: All


Coverage: Medium


Item Volume: 30 Milliliters


Unit Count: 1 Fluid Ounces


Item Weight: 41 Grams


Item Dimensions: 1.22 x 1.22 x 4.53 inches


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Great product at a good price!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
I saw a review video and the lady mixed a few pumps of this with her foundation, so I gave it a try. I am pleased. There’s a good amount of product in the bottle & no scent to the product itself. I find that it helps my make-up really stay put. I would purchase again. I have funny skin, and my skin sometimes reacts to products either by drying or breaking out and so far so good. I’ve been using maybe a week now. ... show more
Reviewed in the United States on February 10, 2026 by Kimberly Dixon

  • Should gate keep this
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Amazing product for dry or dry/more mature skin. I’ve used so many primers over the years and have never had one work so well on a few levels. I’m 65 yo. Dryer skin and have some laxity here and there vs deep lines. I also live in a very cold climate about 6 months of the year. I just got this and used it 4 times thus far. Each time it performed as it claims. For me I noticed smoother appearing skin, a more refined look to pores, hydration during the whole day of wear, a brightness or more of a glow to the skin. Not a glow as in sparkles or shimmer, just a clear, smooth, refined clarity to my skin/make up. It has a subtle tacky feeling which I attribute in part to it working so well. Yes, it is orange in color in the bottle, has a very subtle scent which goes away fast and is not off putting, the cap does not have a clear type seal (I’ve since ordered one more so I have it during this brutal Winter) I have another bottle also no seal was on it either. A little goes a long way to cover the whole face so don’t over do it. Dry or dry over 50….. get it! ... show more
Reviewed in the United States on December 11, 2025 by Traveler

  • Great Product!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Received product and liked it was carefully packaged. It had an untampered seal to protect from any liquid spilling during the shipping process. I got a full bottle! I have tried it and it applies like a liquid, then becomes sticky- which is what was advertized. Makeup stays put longer than expected. I have only used the product during cooler months and don't know if it is effective in warmer climates but I give 4 stars because it’s efficacy. I only wish it was more hydrating and less drying. I will try it during the rainy season / hotter seasons and perhaps update my review. For now, I can say it works, is unscented, and applies evenly into skin. If you like primer- you might give it a try and be pleased. Thanks, Wet-n-Wild! ... show more
Reviewed in the United States on December 7, 2025 by The description was that is a 44 count box but were only 38 in the box. Six missing

  • Great product referred by Nikki L.
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
This is very hydrating and makes the skin look like glass.
Reviewed in the United States on April 12, 2026 by Amazon Customer

  • Works well
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Tried it for the first time today it seemed to hold up. If I truly like this product, I will never order it again. I will purchase it at the store as it came with the lid, broken off and leaking, and the pump does not work
Reviewed in the United States on April 12, 2026 by Susan rogo

  • Lightweight, Smooth, and Makes Makeup Last
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine. ... show more
Reviewed in the United States on February 5, 2026 by Simply Sara Sue

  • Love
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Love this Makes skin look do smooth More than just a primer:-) And at such a great price!
Reviewed in the United States on April 17, 2026 by Lorie

  • Very hydrating
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Thanks to 65 year old women review made me buy this primer and I am so happy so far I will come back to let you know how it performed throughout the day I’m not a fan of the sticky ones but it’s not bad at all
Reviewed in the United States on April 26, 2026 by Charlene

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