Search  for anything...
wet n wild

wet n wild Impossible Primer Stick, Enriched with Gooseberry & Jeju Blossom for a Brightening Durable Makeup Base, Vegan & Cruelty-Free-Clear

  • Based on 4,146 reviews
Condition: New
Checking for the best price...
$6.64 Why this price?
Save $0.85 was $7.49

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Sep 5
Order within 20 hours and 13 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: Clear


Size: 0.84 Fl Oz (Pack of 1)


Features

  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

Description

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener – this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly, complexion-boosting ingredients, this primer makes the impossible possible. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination.

Language ‏ : ‎ Spanish


Product Dimensions ‏ : ‎ 1.97 x 1.18 x 4.33 inches; 1.12 ounces


Item model number ‏ : ‎ 1111905


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #32,509 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #127 in Foundation Primers


#127 in Foundation Primers:


Customer Reviews: 4.3 4.3 out of 5 stars (4,146)


Brand Name: wet n wild


Package Type Name: Tube


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802119056


Manufacturer Part Number: 1111905


Model Number: 1111905


Item Type Name: Primer


Product Benefits: Brightening, Color Correction, Moisturizing


Item Form: Gel


Skin Type: Oily


Container Type: Bottle


Specialty: Cruelty Free, Mattifying


Finish Types: Matte


Skin Tone: All


Coverage: Medium


Item Volume: 25 Milliliters


Item Weight: 0.07 Pounds


Item Dimensions: 1.97 x 1.18 x 4.33 inches


Material Type Free: Cruelty-free,Silicone-free,Silicones


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Sep 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great Coverage Primer
Color: Clear Size: 0.84 Fl Oz (Pack of 1)
I love this wet n wild Impossible Primer Stick. I highly recommend this for anyone with fin lines and pores. I use this primer every day it goes on smooth and feels very light on your face. It makes your face smooth and a great base before applying your foundation which hides pores and fine lines. Excellent value for the money compared to higher priced products. ... show more
Reviewed in the United States on January 29, 2026 by Paula Nevarez
    • “Do it all” affordable primer!
Color: Clear Size: 0.84 Fl Oz (Pack of 1)
**Update: I’ve purchased this primer 3 times now! I love it! It worked well for the hot summer when I was more oily. Now that it’s cooling off and my skin is a bit more dry, it’s still fantastic. It performs better on my dry areas than I initially thought it would! I’ve pushed aside all my high end primers for this! I’ve found it’s most similar to urban decay all nighter primer when comparing it to high end primers. **Original review: Where do I even begin with this primer lol. So someone mentioned in the reviews it compares to tatcha liquid silk canvas, which I absolutely love, but is very expensive! When I read the review I thought that was too good to be true. Well I ordered the primer anyway to give it a try. When it first got it I didn’t think much of it, it sat in my overloaded makeup drawer for a while. I eventually pulled it out and to my surprise the consistency is a little odd. It is kinda thick-ish when it comes out of the tube. It also isn’t the typical silicone primer like I’m used to. I didn’t realize until I was wearing the primer how much better my makeup and skin looked. I looked in the mirror outside in the middle of the day in natural light and then realized this was a darn good primer! Now of course it’s no miracle, my pores are problematic, but I noticed a big difference! I don’t think it’s quite as good as tatcha BUT its definitely comparable and at a fraction of the cost! It’s my favorite drugstore primer now. I’ve tried most of them: baby skin, nyx, maybelline, revlon, L’Oréal, other wet n wild ones, Malani, too many to remember and name. I have combination skin with a very oily t zone but dry between my brows and cheeks. I am 32 years old with some fine lines, large pores and texture. This primer does a really great job! It doesn’t dry my skin out and definitely helps to hide pores and fine lines. It helped with the wear of my makeup and it didn’t rub off on my mask as much as normal. I have used it with both powder (fenty powder foundation) and liquid (makeup forever HD & nyx can’t stop won’t stop) foundations and it works well with both! It did help to control my oily t zone while not making my dry areas worse. I don’t know what they did to make this primer work for both oily and dry areas but it does the job! I wouldn’t go as far to say it’s hydrating like the nyx marshmallow primer, but it does give some light hydration. It definitely doesn’t dry me out and does help with dry flaky skin. If your skin is superrrr dry and you are looking for a really hydrating primer there’s probably better options like nyx hydro touch and nyx marshmallow primers. If you have normal dry, dry-combo, combo, oily, oily-combo try this! Everyone’s skin is different though. What works for me may or may not work for someone else! I think it’s good for all ages as well. My teen step daughter loves it and she has very acne prone normal to dry skin. My mom loves it and has mature combo skin. Honestly for the price you can’t go wrong. Sure there’s high end primers that beat it, but I will switch to this for now because of the price. I will probably repurchase too! ... show more
Reviewed in the United States on May 1, 2021 by Lee
    • Good Deluxe Primer
Color: Clear Size: 0.84 Fl Oz (Pack of 1)
Love this Primer, its not overly greasy like most. You will feel the difference on your face. Try it, I am.sure you will like it too!
Reviewed in the United States on May 10, 2026 by Debra Rincon
    • Best for your buck
Color: Clear Size: 0.84 Fl Oz (Pack of 1)
Best primer. Keeps your makeup locked all day!
Reviewed in the United States on July 7, 2026 by N Madd
    • Good but not Great
Color: Clear Size: 0.84 Fl Oz (Pack of 1)
This is a review for the tube, not the stick. WnW Impossible Primer isn't the best I've used---it oddly liquifies in the hand if not dabbed on the face immediately, yet it does hold on to light foundations well without pilling. There's a good amount of oil breakthrough, keeping me from repurchasing for spring or summer, but fall and winter should be fine. I wouldn't recommend this for oily complexions. ... show more
Reviewed in the United States on July 6, 2026 by Kelley R.
    • Awesome for such an inexpensive product
Color: Clear Size: 0.84 Fl Oz (Pack of 1)
Very nice. I’m 75 and I can tell you it totally blurs all imperfections. My skin looked so smooth and youthful under my makeup my pores were not noticeable just a smooth finish. Would recommend
Reviewed in the United States on February 13, 2026 by DebbieBaye
    • Best primer for my eyes!
Color: Off White Size: 1.48 Fl Oz (Pack of 1)
I use this primarily as an eye shadow primer, and it's the best primer I've ever used. Don't pay for the overpriced stuff that, honestly, doesn't work. This will keep your eye makeup fresh and crease-free ALL DAY, even when you sweat!
Reviewed in the United States on May 18, 2026 by Amazon Customer
    • So glad I got it
Color: Off White Size: 1.48 Fl Oz (Pack of 1)
Love it, will buy again, I don't use this under makeup because I usually don't wear any but this works great if you want to blur your skin a bit or moisturize without greasiness
Reviewed in the United States on February 7, 2026 by El

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...