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wet n wild

wet n wild Prime Focus Clingy Serum Primer, Hydrating & Brightening with 5% Niacinamide & 8% Glycerin, Long-Lasting 16-Hour Wear, Dewy Finish Skin-Enhancing Formula, Cruelty-Free

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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Apr 24
Order within 6 hours and 57 minutes
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Color: Light Pink


Size: 1 Fl Oz (Pack of 1)


Style: Dewy


Features

  • Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
  • Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
  • Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
  • Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Get ready to glow with our Prime Focus Clingy Serum Primer! This long-lasting primer is packed with 5% Niacinamide and 8% Glycerin to brighten, hydrate, and giveour skin a gorgeous dewy finish. Just apply a thin layer on clean skin, let it set for a minute, and you're all set for up to 16 hours of wear. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Package Dimensions ‏ : ‎ 5.67 x 4.33 x 1.46 inches; 0.31 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #13,676 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #448 in Facial Serums


#448 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars (5,309)


Product Benefits: Hydrating


Item Form: Lotion


Skin Type: All, Combination, Dry, Oily, Sensitive


Container Type: Bottle


Specialty: Moisturizing, Hydrating


Finish Types: Dewy


Skin Tone: All


Coverage: Face Primer


Brand Name: wet n wild


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802001399 077802166906


Global Trade Identification Number: 06


Item Volume: 1 Fluid Ounces


Unit Count: 1.0 Fluid Ounces


Item Weight: 0.31 Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Apr 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Great product at a good price!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
I saw a review video and the lady mixed a few pumps of this with her foundation, so I gave it a try. I am pleased. There’s a good amount of product in the bottle & no scent to the product itself. I find that it helps my make-up really stay put. I would purchase again. I have funny skin, and my skin sometimes reacts to products either by drying or breaking out and so far so good. I’ve been using maybe a week now. ... show more
Reviewed in the United States on February 10, 2026 by Kimberly Dixon
    • Should gate keep this
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Amazing product for dry or dry/more mature skin. I’ve used so many primers over the years and have never had one work so well on a few levels. I’m 65 yo. Dryer skin and have some laxity here and there vs deep lines. I also live in a very cold climate about 6 months of the year. I just got this and used it 4 times thus far. Each time it performed as it claims. For me I noticed smoother appearing skin, a more refined look to pores, hydration during the whole day of wear, a brightness or more of a glow to the skin. Not a glow as in sparkles or shimmer, just a clear, smooth, refined clarity to my skin/make up. It has a subtle tacky feeling which I attribute in part to it working so well. Yes, it is orange in color in the bottle, has a very subtle scent which goes away fast and is not off putting, the cap does not have a clear type seal (I’ve since ordered one more so I have it during this brutal Winter) I have another bottle also no seal was on it either. A little goes a long way to cover the whole face so don’t over do it. Dry or dry over 50….. get it! ... show more
Reviewed in the United States on December 11, 2025 by Traveler
    • Great Product!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Received product and liked it was carefully packaged. It had an untampered seal to protect from any liquid spilling during the shipping process. I got a full bottle! I have tried it and it applies like a liquid, then becomes sticky- which is what was advertized. Makeup stays put longer than expected. I have only used the product during cooler months and don't know if it is effective in warmer climates but I give 4 stars because it’s efficacy. I only wish it was more hydrating and less drying. I will try it during the rainy season / hotter seasons and perhaps update my review. For now, I can say it works, is unscented, and applies evenly into skin. If you like primer- you might give it a try and be pleased. Thanks, Wet-n-Wild! ... show more
Reviewed in the United States on December 7, 2025 by The description was that is a 44 count box but were only 38 in the box. Six missing
    • Great product referred by Nikki L.
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
This is very hydrating and makes the skin look like glass.
Reviewed in the United States on April 12, 2026 by Amazon Customer
    • Lightweight, Smooth, and Makes Makeup Last
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine. ... show more
Reviewed in the United States on February 5, 2026 by Simply Sara Sue
    • Works well
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Tried it for the first time today it seemed to hold up. If I truly like this product, I will never order it again. I will purchase it at the store as it came with the lid, broken off and leaking, and the pump does not work
Reviewed in the United States on April 12, 2026 by Susan rogo
    • Truly sticky
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
I truly love how sticky this primer is, how it helps sets my makeup for 8+hrs and it doesn’t feel heavy! 10/10 super affordable
Reviewed in the United States on April 2, 2026 by Sheni Alden
    • Excellent grip at a very affordable price!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
This primer is super grippy,it works just as well as the elf grip primer at a lower cost. My makeup stays on all day without budging and my skin feels hydrated and looks great while wearing and after.
Reviewed in the United States on February 7, 2026 by tiffany harrison

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