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wet n wild

wet n wild Prime Focus Clingy Serum Primer, Hydrating & Brightening with 5% Niacinamide & 8% Glycerin, Long-Lasting 16-Hour Wear, Dewy Finish Skin-Enhancing Formula, Cruelty-Free

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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Aug 12
Order within 3 hours and 55 minutes
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Color: Light Pink


Size: 1 Fl Oz (Pack of 1)


Style: Dewy


Features

  • Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
  • Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
  • Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
  • Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Get ready to glow with our Prime Focus Clingy Serum Primer! This long-lasting primer is packed with 5% Niacinamide and 8% Glycerin to brighten, hydrate, and giveour skin a gorgeous dewy finish. Just apply a thin layer on clean skin, let it set for a minute, and you're all set for up to 16 hours of wear. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Package Dimensions ‏ : ‎ 5.67 x 4.33 x 1.46 inches; 0.31 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #12,166 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #388 in Facial Serums


#388 in Facial Serums:


Customer Reviews: 4.3 4.3 out of 5 stars (5,355)


Brand Name: wet n wild


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802001399 077802166906


Global Trade Identification Number: 06


Set Name: Prime Focus


Product Benefits: Hydrating


Item Form: Lotion


Skin Type: All, Combination, Dry, Oily, Sensitive


Container Type: Bottle


Specialty: Moisturizing, Hydrating


Finish Types: Dewy


Skin Tone: All


Coverage: Face Primer


Item Volume: 1 Fluid Ounces


Unit Count: 1.0 Fluid Ounces


Item Weight: 0.31 Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Aug 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Works well
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Really great primer. Especially helps plump up my under eye and keep my concealer in place. Has a light floral scent that dissipates as you rub it in. Dries easily without being overly sticky. Better than some of the more expensive primers, so for the price, you can’t beat the effectiveness of it.
Reviewed in the United States on May 20, 2026 by Julie G
    • Should gate keep this
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Amazing product for dry or dry/more mature skin. I’ve used so many primers over the years and have never had one work so well on a few levels. I’m 65 yo. Dryer skin and have some laxity here and there vs deep lines. I also live in a very cold climate about 6 months of the year. I just got this and used it 4 times thus far. Each time it performed as it claims. For me I noticed smoother appearing skin, a more refined look to pores, hydration during the whole day of wear, a brightness or more of a glow to the skin. Not a glow as in sparkles or shimmer, just a clear, smooth, refined clarity to my skin/make up. It has a subtle tacky feeling which I attribute in part to it working so well. Yes, it is orange in color in the bottle, has a very subtle scent which goes away fast and is not off putting, the cap does not have a clear type seal (I’ve since ordered one more so I have it during this brutal Winter) I have another bottle also no seal was on it either. A little goes a long way to cover the whole face so don’t over do it. Dry or dry over 50….. get it! ... show more
Reviewed in the United States on December 11, 2025 by Traveler
    • breaks me out otherwise I love it
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
i’m sad, I think this is breaking me out! I do love this primer - I got 2 little tiny sample sizes for free once at target. they lasted me SO long & I loved how the primer worked. I had no breakout issues. finally those ran out & I of course wanted to purchase a bottle to continue to use it. but since using this one I purchased i’ve had so many breakouts and my skin is very clear these days! not sure if the formula changed from the samples I got to the current product but i’m so bummed because I do love how the primer sits under my makeup & helps it last. also the price is amazing. I guess I will find something else :/ ... show more
Reviewed in the United States on April 2, 2026 by delainey
    • Does the Trick!
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
I have been using this primer for years, primarily for my under eye area. It smoothes my skin and creates the perfect canvas for my concealer. It helps to prevent concealer from settling into fine lines. It is a great product for a very reasonable price!
Reviewed in the United States on May 20, 2026 by TIna Vore
    • Works well
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Tried it for the first time today it seemed to hold up. If I truly like this product, I will never order it again. I will purchase it at the store as it came with the lid, broken off and leaking, and the pump does not work
Reviewed in the United States on April 12, 2026 by Susan rogo
    • Very hydrating
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
Thanks to 65 year old women review made me buy this primer and I am so happy so far I will come back to let you know how it performed throughout the day I’m not a fan of the sticky ones but it’s not bad at all
Reviewed in the United States on April 26, 2026 by Charlene
    • Lightweight, Smooth, and Makes Makeup Last
Color: Brighten Size: 1 Fl Oz (Pack of 1) Style: Natural
This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine. ... show more
Reviewed in the United States on February 5, 2026 by Simply Sara Sue
    • Great product at a good price!
Color: Light Pink Size: 1 Fl Oz (Pack of 1) Style: Dewy
I saw a review video and the lady mixed a few pumps of this with her foundation, so I gave it a try. I am pleased. There’s a good amount of product in the bottle & no scent to the product itself. I find that it helps my make-up really stay put. I would purchase again. I have funny skin, and my skin sometimes reacts to products either by drying or breaking out and so far so good. I’ve been using maybe a week now. ... show more
Reviewed in the United States on February 10, 2026 by Kimberly Dixon

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