Prime Day deals are live! View Deals
Search  for anything...
wet n wild

wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

  • Based on 14,732 reviews
Condition: New
Checking for product changes
$6.14 Why this price?
Prime Day Deal · 5% off was $6.49

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives within 30 days
Order within 15 hours and 16 seconds
Available payment plans shown during checkout

Recently Viewed

Color: Soft Ivory


Size: 1 Count (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Soft Ivory


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 852B


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: within 30 days

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Amazing!
Color: Porcelain Size: 1 Count (Pack of 1)
I’m always buying foundations, but I saw that this one was very inexpensive and I decided to try it. First, it is so convenient you don’t have to apply it on a brush or you wrist and then apply it to your face. You can just wait it right on your face. There is no spillage. And the stick is very easy to handle. I bought the pack that had the two colors and I could use both of them. The lighter version might be a little light but I could always use bronzing drops mixed in to give a more suntan look because it is so blendable .. The foundation blends so well and then it is buildable and not cakey. I do skin prep my skin before I use foundation as well as a primer and my make up stays on for hours. I have combination skin not super oily and not super dry. The best part is it’s going to be so easy to travel with. Nothing to worry about spilling in a bag and easy touch up if I am traveling and have make up on and want to just touch up before I go out again. Definitely a high-end product for a very, very reasonable price! You cannot go wrong! ... show more
Reviewed in the United States on June 29, 2025 by Timkatmom
    • Stands up to the more pricier browns
Color: Classic Beige Size: 1 Count (Pack of 1)
I love this makeup stick it holds its own next to the Revlon version of photo ready makeup stick this wet and wild it is so good I'm a little bit my skin is a little bit older now so I don't think I'm going to be using it too much longer but it does cover up and it is Matt which I love but I'm 62 now and I don't believe that it's working for me anymore I'm going to have to search for a New foundation that looks like looks matte on a 62-year-old face I don't know wish me luck ... show more
Reviewed in the United States on May 27, 2025 by Gina cannon
    • Stick broke
Color: Sand Beige Size: 1 Count (Pack of 1)
The stick broke the first time I rolled it up to use & I did not advance it too far. I haven't tried it on my face yet.
Reviewed in the United States on May 9, 2025 by k shingleton
    • I Always come back to this product
Color: Shell Bisque Size: 1 Count (Pack of 1)
Love this foundation. I’ve tried so many other brands and I always come back to this. Goes on smooth, blends great and there is no smell.
Reviewed in the United States on June 21, 2025 by MP15
    • Probably could buy it at Walmart just as well
Color: Soft Beige Size: 1 Count (Pack of 1)
I’ve always used this, but this time the lid didn’t fit right
Reviewed in the United States on May 15, 2025 by Patricia Rollins
    • Make me picture ready
Color: Classic Beige Size: 1 Count (Pack of 1)
Thank you . Delivered on time. Just what I needed.
Reviewed in the United States on June 21, 2025 by Jill D Knight
    • Great and easy foundation
Color: Classic Beige Size: 1 Count (Pack of 1)
Love this. It works so good and stays on. Great matching color
Reviewed in the United States on June 20, 2025 by Save your favorite heels.
    • Decent Coverage, But Requires Extra Effort to Apply
Color: Soft Ivory Size: 1 Count (Pack of 1)
I was a longtime fan of the Max Factor Panstik makeup and wore it for decades before it was discontinued in the US. When I couldn’t get the Maybelline stick foundation I had switched to, I decided to give this Wet n Wild stick foundation a try. The formula feels drier to the touch compared to Max Factor and Maybelline, which made it less smooth and more challenging to apply evenly. It takes some extra effort to blend it out on the skin. That said, the coverage is decent once you get it applied properly, and it holds up fairly well throughout the day. Overall, it’s an acceptable alternative if you’re looking for stick foundation on a budget, but it doesn’t quite match the ease of application or creamy texture of the others I’ve used in the past. ... show more
Reviewed in the United States on February 18, 2025 by Anonymous

Can't find a product?

Find it on Amazon first, then paste the link below.