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wet n wild

wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

  • Based on 14,836 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Sep 1
Order within 13 hours and 23 minutes
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Color: Soft Ivory


Size: 1 Count (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Soft Ivory


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 852B


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #4,596 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #44 in Foundation Makeup


#44 in Foundation Makeup:


Customer Reviews: 4.2 4.2 out of 5 stars 14,836 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Quality!
Color: Shell Ivory Size: 1 Count (Pack of 1)
I am 68 years old and have used and loved make-up since I was a teenager. I really liked using the Tarte stick foundation but it's become way too expensive. So, because I like wet n wild's other products, thought I'd give this one a whirl....and, I LOVE IT! Great color match, great dewey coverage, doesn't settle in fine lines. Just swipe it on...one stripe on the forehead, one stripe on each check, dot it on the nose and chin then use a buffer brush to stipple it in and then blend. Blends very well, lasts all day, cruetly free, great coverage, easy to pack when travelling. What's not to love?? Will purchase again. Highly recommend. ... show more
Reviewed in the United States on January 23, 2025 by TheWildThing
    • Portwine Stain!
Color: Soft Beige Size: 1 Count (Pack of 1)
Review Image by Sweet Magnolias Sweet Magnolias
As someone with a portwine stain on their face, this makeup is amazing with covering it up…plus, you can’t beat the price! I’ve tried so many makeups, at so many different prices and I’m shocked that something this cheap worked. Try it…you won’t regret it!
Reviewed in the United States on August 6, 2025 by Sweet Magnolias Sweet Magnolias
    • You’d be surprised how good this is. Better than many high end brands
Color: Soft Ivory Size: 1 Count (Pack of 1)
I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever). I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth...my favorite highlighting palette is from 5 Below and I’m not ashamed to say it. This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application. ... show more
Reviewed in the United States on September 10, 2020 by A. Ahmed
    • Great stick foundation
Color: Porcelain Size: 1 Count (Pack of 1)
I was very surprised by how wonderful this stick foundation is. I have never seen this in the stores so maybe it's been discontinued. The stick is very wide which makes it easier to apply and you don't need much. It is creamy and blends very well and the coverage is not really matte but somewhere like a velvety finish. I am 70 and I'm so pleased I found this because I've been spending a lot of money on higher end foundation but this one works just as well and I got the color porcelain which is a perfect match for me. A great buy and I will purchase again ... show more
Reviewed in the United States on July 6, 2025 by dmh
    • Tacky/greasy finish & color is not accurate
Color: Soft Beige Size: 1 Count (Pack of 1)
Hard to smooth out on your face & leaves a tacky/sticky finish. Color is also off-I use medium beige in other brands, which is what I ordered for this brand, and it’s more of a light beige color when you put it on. Just ok in a pinch & also needs covered with a face powder if you don’t want to look “greasy” all day. ... show more
Reviewed in the United States on July 20, 2025 by Tam B
    • Matte finish
Color: Classic Beige Size: 1 Count (Pack of 1)
I love this make up stick, My 48 year old skin still takes this foundation great, I like the matte finish it gives to my skin. It is a easy to carry on the go and will not make a mess on your purse.
Reviewed in the United States on July 10, 2025 by Maribel F.
    • Amazing!
Color: Porcelain Size: 1 Count (Pack of 1)
I’m always buying foundations, but I saw that this one was very inexpensive and I decided to try it. First, it is so convenient you don’t have to apply it on a brush or you wrist and then apply it to your face. You can just wait it right on your face. There is no spillage. And the stick is very easy to handle. I bought the pack that had the two colors and I could use both of them. The lighter version might be a little light but I could always use bronzing drops mixed in to give a more suntan look because it is so blendable .. The foundation blends so well and then it is buildable and not cakey. I do skin prep my skin before I use foundation as well as a primer and my make up stays on for hours. I have combination skin not super oily and not super dry. The best part is it’s going to be so easy to travel with. Nothing to worry about spilling in a bag and easy touch up if I am traveling and have make up on and want to just touch up before I go out again. Definitely a high-end product for a very, very reasonable price! You cannot go wrong! ... show more
Reviewed in the United States on June 29, 2025 by Timkatmom

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