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wet n wild

wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones - Translucent

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jul 2
Order within 23 hours and 31 minutes
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Color: Translucent


Features

  • A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear
  • Goes on evenly, blends effortlessly and provides smooth application
  • Creates a soft-focus effect to subtly blur the look of fine lines and imperfections
  • Translucent - most suitable for fair to medium and tan skin tones or for baking
  • Cruelty-free, gluten-free and fragrance-free

Description

A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.

Product Dimensions ‏ : ‎ 3.27 x 1.57 x 3.27 inches; 0.71 ounces


Item model number ‏ : ‎ D520B


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Products


Best Sellers Rank: #1,645 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Face Powder


#8 in Face Powder:


Customer Reviews: 4.6 4.6 out of 5 stars (11,962)


Brand Name: wet n wild


Item Form: Loose


Color: Translucent


Model Name: Wet n Wild Setting Powder


Number of Items: 1


Model Number: D520B


Country as Labeled: China


Package Type Name: Jar


Unit Count: 1 Count


Global Trade Identification Number: 75


UPC: 077802366375


Manufacturer: Markwins Beauty Products


Manufacturer Part Number: D520B


Item Type Name: Settng Powder


Container Type: Jar


Skin Type: All


Product Benefits: Brightening, Make Up Setting


Sun Protection: 10 Sun Protection Factor (SPF)


Additional Features: Not Tested on Animals


Finish Types: Natural


Skin Tone: Light,Medium


Coverage: Sheer


Item Weight: 20 Grams


Item Dimensions: 3.27 x 1.57 x 3.27 inches


Material Type Free: fragrance free


Color Family: Translucent


Material Features: Cruelty Free,Paraben Free,Gluten Free,Fragrance Free,Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • "Glowing Radiance: wet n wild Photo Focus Loose Baking Setting Powder Review" "Glowing Radiance: wet n wild Photo Focus Loose Baking Setting Powder Review"
Color: Banana
Review Image by sonny ౨ৎ
The wet n wild Photo Focus Loose Baking Setting Powder in Banana is a versatile highlighter makeup designed to enhance your complexion and set your makeup for a flawless finish. One of the standout features of this setting powder is its banana hue, which is suitable for all skin tones. The yellow undertone helps to brighten the skin and color correct any redness or discoloration, leaving your complexion looking radiant and even-toned. The loose baking formula is lightweight and finely-milled, allowing for smooth and seamless application. Whether you're setting your foundation, concealer, or contour, this powder blends effortlessly into the skin without settling into fine lines or pores. The baking technique, where the powder is applied generously and left to sit on the skin for a few minutes before blending, helps to lock makeup in place and prevent creasing and fading throughout the day. The result is a long-lasting, matte finish that stays fresh and flawless for hours on end. Additionally, the wet n wild Photo Focus Loose Baking Setting Powder is versatile enough to be used as a highlighter to accentuate the high points of your face, such as the cheekbones, brow bone, and cupid's bow. Its subtle luminosity adds a natural-looking glow without any glitter or shimmer, perfect for achieving a soft, lit-from-within radiance. Overall, the wet n wild Photo Focus Loose Baking Setting Powder in Banana is a must-have addition to any makeup routine. Its universal shade, lightweight formula, and long-lasting finish make it a standout product for setting, brightening, and highlighting the complexion with ease and precision. ... show more
Reviewed in the United States on February 26, 2024 Reviewed in the United States on February 26, 2024 by sonny ౨ৎ
    • My makeup has never looked better My makeup has never looked better
Color: Translucent
Review Image by Oliviah Laterrion
Review Image by Oliviah Laterrion
Review Image by Oliviah Laterrion
Review Image by Oliviah Laterrion
Review Image by Oliviah Laterrion
Oh my goodness, I love this powder. The way it makes my base so smooth is like magic. I’d get this 100 times again. And the thing is, you don’t have to use too much for it to work. It gets the job done and well.
Reviewed in the United States on May 29, 2026 Reviewed in the United States on May 29, 2026 by Oliviah Laterrion
    • Smooth, Silky Finish Without the Cake
Color: Soft Pink
The wet n wild Photo Focus Loose Setting Powder is a pleasant surprise for the price. The formula feels incredibly lightweight and silky, almost like it melts into the skin. It sets makeup nicely without leaving a heavy or cakey finish and it does a good job keeping shine under control throughout the day—especially in the T‑zone. The powder blends easily and doesn’t leave a white cast, which is a big plus if you take photos or wear it under bright lighting. It smooths the look of pores and fine lines just enough to give a soft‑focus effect without looking overly matte or dry. A little goes a long way, so the container lasts longer than expected. If you want an affordable setting powder that feels high‑end, this one delivers smooth application, reliable wear, and a natural finish that works for everyday makeup. ... show more
Reviewed in the United States on January 19, 2026 by Michelle Candler
    • Smooth finish and brightening effect—great affordable setting powder
Color: Banana
I tried the wet n wild Photo Focus Loose Setting Powder in the Banana shade, and it’s quickly become one of my favorite affordable setting powders. The banana tone is perfect for brightening up my under-eye area without looking too yellow, and it works well on my medium skin tone. The texture is super fine and silky, making it easy to blend and apply. I use it both for setting my entire face and for baking under my eyes, and it helps keep my makeup in place for hours. It does a great job controlling shine and gives a soft matte finish without making my skin look dry or cakey. It’s lightweight, so my skin still feels comfortable, and it photographs beautifully, living up to its “Photo Focus” name. For the price, it’s an amazing value, especially if you want a powder that works across different skin tones. Pros: ✅ Banana shade brightens without looking too yellow ✅ Fine, lightweight texture blends easily ✅ Controls shine and sets makeup well ✅ Great for baking or all-over setting ✅ Affordable price point Cons: ❌ Can be a bit messy when opening the container ❌ Might emphasize dryness if skin isn’t well-moisturized ... show more
Reviewed in the United States on July 2, 2025 by Daniorf
    • No complaints
Color: Banana
This is my absolute favorite loose powder. I am a big fan of the Huda Beauty loose powder and this to me is very comparable. I noticed that with the Huda one my eyes would always water and my makeup would be ruined. Only thing I could say is the Huda one is more of a lightweight feel but this isnt too far off. The wet n wild translucent does the job perfectly for me I use a powder puff and my makeup comes out flawless ,so smooth and it stays put. I absolutely adore the wet n wild translucent for setting anywhere I place my concealer and I use the banana shade to set the rest of my face all with a powder puff. For the price you cant beat it. I pair the translucent shade with the Essence pressed Banana powder for a bright undereye amazing combo! ... show more
Reviewed in the United States on April 2, 2026 by kaylah c
    • Flawless Finish with a Soft Glow. Flawless Finish with a Soft Glow.
Color: Translucent
Review Image by Maybel M.
Review Image by Maybel M.
The wet n wild Photo Focus Loose Setting Powder truly delivers a professional quality finish at an affordable price. Its lightweight texture blends effortlessly into the skin, setting foundation and concealer beautifully without settling into fine lines. I love how it smooths the complexion, reduces shine, and creates a soft matte effect that still looks natural and radiant. It’s perfect for baking or lightly dusting all over the face for a polished look that lasts all day. What makes this powder stand out is its brightening effect it gives the skin a subtle luminous touch that enhances rather than masks. It’s ideal for fair to light skin tones and works well for both everyday wear and full-glam looks. The container is well designed, easy to use, and travel friendly. Overall, this setting powder is a fantastic choice for anyone seeking a smooth, long lasting finish with a hint of healthy glow. ... show more
Reviewed in the United States on October 7, 2025 Reviewed in the United States on October 7, 2025 by Maybel M.
    • BEST setting powder!!
Color: Translucent
I have tried numerous setting powders and I’ll be 100% honest with you this is THE BEST one for the price. There is absolutely no point in paying 30-50$ for a setting powder, when you can get the exact (if not better results) from this one for a fraction of the price! My go to and one that I will continuously buy over and over again! ... show more
Reviewed in the United States on May 17, 2026 by Taylor Ashley
    • Total Win
Color: Off-White Translucent
a total win. It sets makeup beautifully without looking heavy or dry, and it smooths everything out for a soft, flawless finish. I’ve used it to bake under my eyes and lightly set my whole face, and it works great both ways. What I really like is that it doesn’t leave a white cast and blends well on different skin tones. It keeps my makeup in place for hours and helps control shine without making my skin look flat or cakey. A little goes a long way, so the container lasts a while too. For the price, the quality is impressive. It gives that airbrushed look without feeling heavy—definitely a must-have in my routine. ... show more
Reviewed in the United States on February 1, 2026 by Alena

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