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wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones - Translucent

  • Based on 8,594 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, May 15
Order within 15 hours and 13 minutes
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Color: Translucent


Features

  • A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear
  • Goes on evenly, blends effortlessly and provides smooth application
  • Creates a soft-focus effect to subtly blur the look of fine lines and imperfections
  • Translucent - most suitable for fair to medium and tan skin tones or for baking
  • Cruelty-free, gluten-free and fragrance-free

Description

A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.

Product Dimensions ‏ : ‎ 3.27 x 1.57 x 3.27 inches; 0.71 ounces


Item model number ‏ : ‎ D520B


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Products


Best Sellers Rank: #1,604 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Face Powder


#8 in Face Powder:


Customer Reviews: 4.6 4.6 out of 5 stars (11,558)


Brand Name: wet n wild


Item Form: Loose


Color: Translucent


Model Name: Wet n Wild Setting Powder


Number of Items: 1


Model Number: D520B


Country as Labeled: China


Package Type Name: Jar


Unit Count: 1 Count


Global Trade Identification Number: 75


UPC: 077802366375


Manufacturer: Markwins Beauty Products


Manufacturer Part Number: D520B


Item Type Name: Settng Powder


Container Type: Jar


Skin Type: All


Product Benefits: Brightening, Make Up Setting


Sun Protection: 10 Sun Protection Factor (SPF)


Additional Features: Not Tested on Animals


Finish Types: Natural


Skin Tone: Light,Medium


Coverage: Sheer


Item Weight: 20 Grams


Item Dimensions: 3.27 x 1.57 x 3.27 inches


Material Type Free: fragrance free


Color Family: Translucent


Material Features: Cruelty Free,Paraben Free,Gluten Free,Fragrance Free,Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 15

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Smooth, Silky Finish Without the Cake
Color: Soft Pink
The wet n wild Photo Focus Loose Setting Powder is a pleasant surprise for the price. The formula feels incredibly lightweight and silky, almost like it melts into the skin. It sets makeup nicely without leaving a heavy or cakey finish and it does a good job keeping shine under control throughout the day—especially in the T‑zone. The powder blends easily and doesn’t leave a white cast, which is a big plus if you take photos or wear it under bright lighting. It smooths the look of pores and fine lines just enough to give a soft‑focus effect without looking overly matte or dry. A little goes a long way, so the container lasts longer than expected. If you want an affordable setting powder that feels high‑end, this one delivers smooth application, reliable wear, and a natural finish that works for everyday makeup. ... show more
Reviewed in the United States on January 19, 2026 by Michelle Candler

  • Flawless Finish with a Soft Glow.
Color: Translucent
The wet n wild Photo Focus Loose Setting Powder truly delivers a professional quality finish at an affordable price. Its lightweight texture blends effortlessly into the skin, setting foundation and concealer beautifully without settling into fine lines. I love how it smooths the complexion, reduces shine, and creates a soft matte effect that still looks natural and radiant. It’s perfect for baking or lightly dusting all over the face for a polished look that lasts all day. What makes this powder stand out is its brightening effect it gives the skin a subtle luminous touch that enhances rather than masks. It’s ideal for fair to light skin tones and works well for both everyday wear and full-glam looks. The container is well designed, easy to use, and travel friendly. Overall, this setting powder is a fantastic choice for anyone seeking a smooth, long lasting finish with a hint of healthy glow. ... show more
Reviewed in the United States on October 7, 2025 by Maybel M.

  • Total Win
Color: Off-White Translucent
a total win. It sets makeup beautifully without looking heavy or dry, and it smooths everything out for a soft, flawless finish. I’ve used it to bake under my eyes and lightly set my whole face, and it works great both ways. What I really like is that it doesn’t leave a white cast and blends well on different skin tones. It keeps my makeup in place for hours and helps control shine without making my skin look flat or cakey. A little goes a long way, so the container lasts a while too. For the price, the quality is impressive. It gives that airbrushed look without feeling heavy—definitely a must-have in my routine. ... show more
Reviewed in the United States on February 1, 2026 by Alena

  • Decent powder
Color: Soft Pink
I have used 3 brands now of pink setting loose powder. This one has a nice pink tone to the powder. Unfortunately it doesn’t show pink on my skin tone. I am a huge fan of that little bit of pink showing. It’s so pretty and given the right brand truly helps my under eyes which are sunken somewhat. This does so it for me. It’s ok for me as a light brushing to set my foundation. The consistency is ok. It’s isn’t my first choice. Pro: It doesn’t have any weird smells. It sets even. I generally only use pink setting powder under my eyes and down an inch or 2. You might love it. It’s a lot of powder. Should last someone a good 3 months plus. ... show more
Reviewed in the United States on April 26, 2026 by Miss M suggestions

  • No complaints
Color: Banana
This is my absolute favorite loose powder. I am a big fan of the Huda Beauty loose powder and this to me is very comparable. I noticed that with the Huda one my eyes would always water and my makeup would be ruined. Only thing I could say is the Huda one is more of a lightweight feel but this isnt too far off. The wet n wild translucent does the job perfectly for me I use a powder puff and my makeup comes out flawless ,so smooth and it stays put. I absolutely adore the wet n wild translucent for setting anywhere I place my concealer and I use the banana shade to set the rest of my face all with a powder puff. For the price you cant beat it. I pair the translucent shade with the Essence pressed Banana powder for a bright undereye amazing combo! ... show more
Reviewed in the United States on April 2, 2026 by kaylah c

  • The best loose powder
Color: Off-White Translucent
This has to be one of the best cost efficient loose powders on the market. Wet n wild never fails and this smooths out my makeup so well almost eliminating the cakey look. It is so good at blurring and preventing creasing not to mention it’s a good amount of product.
Reviewed in the United States on March 22, 2026 by Sophie

  • Great setting powder!
Color: Translucent
My regular setting powder was out of stock so I decided to give this one a try. I LOVE that it has a very light pigment to help blend and blur my pores. It was a lot bigger than I expected and a little goes a long way. Definitely found a new favorite setting powder!
Reviewed in the United States on March 19, 2026 by Dani

  • Sits on top harder to blend on mature skin
Color: Banana
Ladies 50+ this didn’t work for me. It’s a thicker powder similar to baby powder that sat on top of my make up rather than blended into. May have been application error on my part not sure. Color was nice.
Reviewed in the United States on March 22, 2026 by Tarcy

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