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Availability:
In Stock.
Arrives
Tuesday, May 20
Recently Viewed
Color: Caramel
Style: Foundation
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Item Form: Cream
Color: Caramel
Skin Type: Combination
Finish Type: Dewy
Recommended Uses For Product: Face Makeup
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number : 1111530
UPC :
Manufacturer : Markwins Beauty Brands
Country of Origin : Thailand
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, May 20
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Soft Beige
Style: Foundation
I’ve been using the Wet n Wild Liquid Foundation for a while, and I really like it! It gives my skin a natural, radiant glow without looking too greasy. The coverage is buildable, and it blends easily. It feels lightweight and comfortable on the skin. A great budget-friendly foundation for a dewy look!
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Reviewed in the United States on March 4, 2025 by Lilac
Color: Cream Beige
Style: Foundation
I'm 65 and this is the best foundation I have ever used! It's The perfect amount of "dewy". I apply with a makeup sponge, it feels great and stays on all day. If I forget to wash my face at night, it still looks great in the morning. Perfect amount of coverage to build on. Covers my rosy cheeks from broken capillaries. I agree with all the positive reviews and disagree with the negative ones. Creme beige is my go to color, in the summer I bump it up a couple shades. For five bucks what do you have to lose?
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Reviewed in the United States on February 16, 2025 by Winniesworld
Color: Classic Beige
Style: Foundation
This is a thicker matte foundation to me. It was I hoped to be glowy it isn’t. It does have good coverage and I thin it out with moisturizer.
Reviewed in the United States on January 29, 2025 by Amazon Customer
Color: Soft Ivory
Style: Foundation
I have tried so many brands and I always come back to this one. I love how flawlessly it glides on, I love the full coverage and how well it blends with other products such as bronzer and blush. It stays on and looks natural. Love it.
Reviewed in the United States on February 26, 2025 by Tiffany Tiffany
Color: Soft Beige
Style: Foundation
So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed
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Reviewed in the United States on January 9, 2025 by Rae wertheimer
Color: Soft Beige
Style: Foundation
I like the coverage. Not too heavy. I was expecting it to be more dewy. It's still kind of dry on my dry skin. I mix it with a tinted moisturizer for a more dewy finish! Great price!
Reviewed in the United States on February 22, 2025 by Kat
Color: Soft Beige
Style: Foundation
I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.
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Reviewed in the United States on January 9, 2025 by TamBerine:
Color: Shell Ivory
Style: Foundation
I got this because someone on TT recommended it. Wow. I had very low expectations based on the price. Applied with a beauty blender egg-shaped sponge, this stuff does not settle into wrinkles. It has great coverage for my uneven skin tone. And it lasted all day! Don’t listen to the people saying it isn’t dewy. It gives my skin a youthful, dewy appearance without feeling too wet. I am here to buy more but it’s already sold out. I can see why. Don’t miss a chance to grab it when they restock.
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Reviewed in the United States on March 16, 2025 by Tracee S