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Availability:
In Stock.
Arrives
Wednesday, Oct 15
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Color: Caramel
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Item Form: Liquid
Color: Caramel
Skin Type: Combination
Finish Type: Dewy
Recommended Uses For Product: Face Makeup
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number : 1111530
UPC :
Manufacturer : Markwins Beauty Brands
Best Sellers Rank: #2,085 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #23 in Foundation Makeup
#23 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars 12,096 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Oct 15
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Learn more about financing & leasing here.
Top Amazon Reviews
Color: Cream Beige
I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!
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Reviewed in the United States on August 4, 2025 by AZShopGirl AZShopGirl
Color: Buff Bisque
I am 44 and have skin that easily dries out plus fine lines are starting to show. I have read that make-up artists suggest a more luminous type of foundation for more mature skin to minimize the appearance of fine lines. I have tried MANY high-end foundations and always come back to my go-to $6 Wet'n'wild brand. I love that it is dewy, doesn't easily fall into fine lines, keeps my skin moisturized and has a great medium coverage so my freckles still slightly show through while still being a buildable foundation. Plus they offer neutral and cool tone shades...many foundations offer tones that are too golden for fair or light skin tones. This product is definitely a yes for me!!
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Reviewed in the United States on August 8, 2025 by GEN
Color: Soft Beige
This cosmetic product is a game-changer! I’ve been using it for about two weeks, and the results are fantastic. The formula feels lightweight and non-greasy, making it perfect for daily use. It blends effortlessly and gives my skin a natural, radiant finish. One of the things I appreciate most is how long-lasting it is. Even after a full day, it stays put without smudging or fading. The scent is light and pleasant—not overpowering, which is great for sensitive noses. I also love that it’s made with high-quality ingredients. My skin feels hydrated and looks smoother after every use, and I haven’t experienced any irritation or breakouts, which can sometimes happen with new products. The packaging is sleek and easy to use, and the price is reasonable for the quality you’re getting. I’ll definitely be repurchasing and trying more products from this brand. Highly recommend this for anyone looking to upgrade their beauty routine!
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Reviewed in the United States on January 8, 2025 by TP
Color: Desert Beige
I absolutely love the Wet n Wild Photo Focus Dewy Liquid Foundation. It has become one of my favorite foundations because it covers all my imperfections while still feeling light on the skin. It’s very easy to apply, blends beautifully, and lasts for hours without looking cakey or heavy. One of the things I love the most is that it comes in a variety of shades, so it's easy to find a color that matches your skin tone perfectly. If you choose the right shade, it blends in naturally and gives your face a healthy, luminous finish. The texture is slightly dewy and moisturizing, which works really well for normal to dry skin types. It also pairs perfectly with my other makeup products like concealer, blush, and powder. However, it might feel a bit oily for those with oily skin types, so I’d recommend setting it with powder or a mattifying primer. Overall, this is a great-quality product at a very affordable price. It feels luxurious without the high price tag, and the performance speaks for itself. Highly recommended!
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Reviewed in the United States on July 28, 2025 by Katerine
Color: Soft Beige
I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.
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Reviewed in the United States on January 9, 2025 by TamBerine: