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wet n wild

wet n wild Face Primer Photo Focus Matte Face Primer Clear, Perfect Prep & Matte Finish, Extends Makeup Wear, Weightless Hydration with Aloe Vera & Vitamin E, Cruelty-Free - Partners in Prime

  • Based on 7,585 reviews
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$5.47 Why this price?
Holiday Deal · 16% off was $6.49

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Size: 1 Fl Oz (Pack of 1)


Color: Matte


Features

  • Perfect Prep: Even out your skin tone while filling in pores and blurring imperfections. This lightweight spray acts as a primer to seamlessly create a smooth base for any foundation.
  • Matte Finish: This gorgeous matte finish helps to keep shine at bay, so you only ever look your best.
  • Weightless Hydration: While other face products tend to dry out the skin or leave it feeling greasy, this weightless formula utilizes the power of Aloe Vera and Vitamin E to help keep the skin feeling fresh.
  • Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Description

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! Wet n Wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all- inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Brand: wet n wild


Product Benefits: Hydrating


Coverage: Lightweight


Item Form: Spray


Skin Type: Oily


Package Dimensions ‏ : ‎ 5.43 x 2.83 x 0.87 inches; 1 ounces


Item model number ‏ : ‎ 1114753


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Best Sellers Rank: #39,037 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #161 in Foundation Primers


#161 in Foundation Primers:


Customer Reviews: 4.3 4.3 out of 5 stars 7,585 ratings


Frequently asked questions

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Top Amazon Reviews

    • It does what it says it will do.
I bought this just because I was on a buying spree and it was so inexpensive. Ya know, recommended product and at a price point so low that, eh, may as well. Haha. So now that that's out of the way, does this product work? Yes. It does exactly what it says it will do. This is a great product. It feels like a matte product but doesn't show up like that. I've been a matte girl for a long time and I love the dewy and glowy finish that this provides. I like being able to have this option as I get ready in the morning. The great part is that when you apply this, it doesn't look like anything special, but once I put a light foundation over it, that's when it comes to life. It makes my face look immeasurably better than just foundation alone. I only need a little bit of it to cover my face, so it lasts a long time. I notice that my make-up lasts a bit longer than it does without this...but maybe I'm just imagining things. Again, with most Wet n Wild products, watch the pricing on it. I bought this for $1.41 and it's currently at $4.98. Not that that's a big difference, but their products bounce around all the time in price...so take note of that and be a little patient. I love to leave a bunch of them saved in my cart and then it tells me when the price has changed and then I'll move it into my cart and purchase it. Pros: It does what it says it will do. It feels good underneath my foundation. It's not too greasy or oily feeling on my skin. The price point is really great and is totally worth it. It produces a nice healthy glow under my foundation. A little bit goes a long way. Cons: None really unless you use too much! Ha. ----- If you found this review helpful in any way, please click the 'Yes' button below. I don't receive any compensation for helpful votes, but it REALLY helps and it is greatly appreciated. Thank you so much! Diamond's Star Rating System: 1 STAR - Completely unusable, would request a refund 2 STAR - Meets minimum viable product requirements, wouldn't purchase it again 3 STAR - It does what it should, but in a non-spectacular way, I may recommend it, but definitely with reservations 4 STAR - I like it. It is solid quality and delivers as advertised, I would purchase it again and recommend it to a friend 5 STAR - I love it. It meets or exceeds all of my expectations and is high quality, I would purchase it again and would openly promote it to friends ... show more
Reviewed in the United States on February 15, 2021 by Diamond
    • Lightweight, Matte, and Reliable
Size: 1 Fl Oz (Pack of 1) Color: Matte
The Wet n Wild Photo Focus Matte Face Primer is a hidden gem! It preps my skin perfectly, gives a smooth matte finish, and keeps my makeup looking fresh for hours. It feels weightless and even hydrates thanks to the aloe vera and vitamin E — no dryness, no heavy feeling. I loved it so much I bought two! Plus, it’s cruelty-free, which makes it even better. Definitely a must-have in any makeup routine. ... show more
Reviewed in the United States on April 27, 2025 by Calu
    • This had me at Dewy. Nice alone on, or worn under make up for light sheen, dewiness.
No need to spend much on a primer. I have a box full. Some work, some are just another layer of product. I like primers that can be worn alone or used under make up. If it can boost my glow factor without looking like the tin man, then I am all for it. This Wet n Wild primer had me at "Dewy". That is what I go for in how I like my skin to look. It provides a mild sheen. Use a light hand if using alone. Can use more if placing under make up. A subtle glow comes through. My skin care routine has provided me with naturally glowing, dewy skin, but I wanted a primer that would help that come through on the rare occasion I put on make up. This is definitely a winner for making skin look good alone, or boosting glow under make up. Budget friendly too. ... show more
Reviewed in the United States on April 14, 2021 by Precise Disarray
    • Nice primer
Size: 1 Fl Oz (Pack of 1) Color: Matte
Nice, light weight primer. Works well
Reviewed in the United States on April 24, 2025 by Nicole Anderson
    • Decent value Primer
I bought this Wet N Wild Photo Focus Dewy Primer simply due to the fact that it was an excellent price with Subscribe and Save. It was too good to pass up and miss a chance to try it. This is my first Dewy primer. The package is nice, sturdy, and simple. The product has a slight beige color to it and definitely has a big glow/shimmer payoff. It is intense. I've used this multiple times now with several different types of foundation. This combined with certain types of foundation is a nightmare. I use a lighter BB cream for every day looks and the combination made for a face that just looked wet and sweaty. However, with a matte foundation I found it to be very nice, and smooth. A good balance with the matte and dewy combined. I will definitely purchase this again, it's a steal for the price! Just be cautious with what foundation you combine with it. Maybe test on your hand before applying a full face. ... show more
Reviewed in the United States on October 20, 2019 by Amy S.
    • Budget-Friendly Primer That Gets the Job Done!
Size: 1 Fl Oz (Pack of 1) Color: Matte
Review Image by Miss Rae Miss Rae
The wet n wild Photo Focus Matte Primer is such a steal! It does exactly what it promises—keeps my skin matte and shine-free all day long. I have combination skin, and this primer really helps control oil without drying out the rest of my face. It creates a smooth base for my makeup, and I’ve noticed my foundation stays put much longer. The formula is lightweight and doesn’t feel heavy or greasy, which I love. For the price, this primer is an absolute must-have if you’re looking for something affordable that delivers on mattifying! ... show more
Reviewed in the United States on August 20, 2024 by Miss Rae Miss Rae
    • It works!
Size: 1 Fl Oz (Pack of 1) Color: Matte
Gives my face a nice smooth surface before I put foundation and keeps me oil free for much of the day. I was surprised this worked better for me than gel oil control lotion. This is white like a lotion and disappears when you rub in. I’ll continue buying because it works and the price is great! I have pretty oily skin….ive even tried the whole Milk of Magnesium as a primer to control oil (which worked fantastic too, but can give white cast and the ph is t great for your face and can eventually cause acne). This product was very similar as far as controlling oil with no white cast or oh balance worry. ... show more
Reviewed in the United States on July 6, 2024 by Verified buyer

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