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wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Poppy-lar

  • Based on 17,328 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Sep 21
Order within 20 hours and 38 minutes
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Color: Poppy-lar


Size: 0.49 Ounce (Pack of 1)


Features

  • Bold Color: Highly pigmented, rich color for eyes, cheeks and lips
  • Easy to apply - silky formula glides on and blends into skin effortlessly
  • Contains Virgin Passion Fruit Seed Oil, Argan Oil and Vitamin E to help moisturize and nourish
  • Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!

Product Dimensions ‏ : ‎ 0.55 x 0.55 x 4.76 inches; 0.11 ounces


Item model number ‏ : ‎ 257D


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #118 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Eyeshadow


#1 in Eyeshadow:


Customer Reviews: 4.3 4.3 out of 5 stars (17,328)


Brand Name: wet n wild


Number of Items: 1


Age Range Description: Adult


Package Type Name: Stick


Manufacturer: Markwins Beauty Brands


UPC: 077802365781


Global Trade Identification Number: 81


Container Type: Eye Shadow


Country as Labeled: United States


Item Type Name: Color Icon Multi-stick


Model Number: 257D


Manufacturer Part Number: 257D


Item Weight: 3.2 g


Item Dimensions: 0.55 x 0.55 x 4.76 inches


Item Form: Stick


Product Benefits: Nourishing


Eyelid Color Type: Eye Shadow


Additional Features: Not Tested On Animals


Coverage: Light


Skin Tone: All


Skin Type: All


Color: Poppy-lar


Finish Type: Matte


Material Features: Cruelty Free, Fragrance Free


Material Type Free: Fragrance-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Smooth Application
Color: Nocturnal Behavior Size: 0.49 Ounce (Pack of 1)
This eyeliner lasts sooo long. I love how much it makes my eyes pop. Super versatile for other uses as well with a creamy & smooth consistency. It’s the perfect darkness for a black tight line look. The quality is honestly insane for the price point. I definitely recommend
Reviewed in the United States on August 31, 2026 by Blessing N

  • Surprisingly Great Quality
Color: Lavender Bliss Size: 0.49 Ounce (Pack of 1)
I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this! I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock. Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors! ... show more
Reviewed in the United States on February 22, 2023 by R. Adams

  • Buy this- wonderful pencil - LOVE IT
Color: Peachy Crush Size: 0.49 Ounce (Pack of 1)
This is the first time I have purchased and used this brand of eyeshadow pencil. The price was unbeatable so I just had to try it . It is a great little pencil . Well not little lol, it is thick and a decent size so you can have a nice grip on it when applying and it will last sometime . The eyeshadow goes on smooth and silky with just a hint of shimmer; nothing rave like, just enough to be able to use at the office or at the movies or church. It does lasts well ;As a test I did not remove it and slept in it . I placed it on a 3 pm and now it is next day at 10 am and it is still on … wow . My pillowcase has no smudge from it , that is amazing . The shades are beautiful and there are many to choose from . I chose the peachy color first . It is not orangey at all .I am what you might call “see through pale” with dark eyes and hair . It shows up on me as a beautiful hint of peach that brightens up my look. A faint color to just give a more natural make-up look a little pop and it looks great for everyday. It can be easily sharpened with a larger sharpener a regular size sharpener will not work . It is the perfect size for your clutch purse ,or evening bag , pocket or even wallet . A make-up kit must have . You can shade or do an edge/ line to make designs and/ or add more colors for a rainbow blend . It washes off with mild soap and water did not require a make-up remover . This is a wonderfully made pencil that is highly affordable . It’s for any age playing dress up for a tea party , a teen prom, cosplay, a bingo match with the girls . You will definitely find a shade you adore or maybe two . The best value . Make- up is getting more and more expensive it is nice that there are affordable whiskey alternatives like this . As far as the quality it’s an A+++ -So nice when u take a little leap of faith on a product and you land on both feet lol - I have recommended this to all the women I know and will be purchasing more in the future . Just a simple few seconds is all you need to add a peachy petal pop that will get you from breakfast to bedtime ! ... show more
Reviewed in the United States on July 12, 2026 by sntj

  • The peachy color is too light, with frost.
Color: Nudie Culture Size: 0.49 Ounce (Pack of 1)
The light brown-tan shade is better; more matte. It did seem to stay on pretty well, considering how creamy it went on! The price is good.
Reviewed in the United States on August 4, 2026 by Star

  • Pretty color, but it smudged under my eye
Color: Not So Calm Waters Size: 0.49 Ounce (Pack of 1)
I bought this because I wanted a fun pop of color, and the shade itself is really pretty. It goes on creamy and blends out easily before it sets, so I do think it works better as an eyeshadow stick or on the upper lid. The downside for me was the longevity when I used it on my lower lash line. It started to bleed and smudge under my eye, so it did not stay as clean-looking as I hoped. It also made the application look a little messy after wearing it for a while. Overall, the color is nice and affordable, but I probably would not use it again as lower eyeliner unless I set it really well or only wore it for a short time. ... show more
Reviewed in the United States on June 22, 2026 by BlueSkye26

  • Would recommend!
Color: Mother of Pearl Size: 0.49 Ounce (Pack of 1)
Really cute color, good quality, it glides easily into the skin, blends well with other products, and is very pigmented. I use it as an highlighter and eyeshadow, and it’s PERFECT. It’s super easy to use and is small enough to be portable🖤
Reviewed in the United States on August 23, 2026 by Lindsey

  • Bold Blue Color with a Smooth, Blendable Finish
Color: Blue Me Away Size: 0.49 Ounce (Pack of 1)
I picked up the Blue Me Away shade to add a fun pop of bright blue color to my makeup, and it didn't disappoint. The creamy formula glides on smoothly, blends easily, and can be used as both an eyeliner and eyeshadow. Size is perfect and very portable and affordable everyday makeup. I love that this shade is semi matte finish. Pros: -Vibrant blue color -Creamy, easy-to-blend formula -Can be used on eyes in multiple ways -Cruelty-free and vegan Cons: -Can crease without a good eye primer Overall, this is a fun, versatile makeup stick that's easy to use and perfect for adding a bold splash of color to any look. ... show more
Reviewed in the United States on July 12, 2026 by Sia AN

  • Easy to use
Color: Nudie Culture Size: 0.49 Ounce (Pack of 1)
I bought the color icon and it is so pretty! The color is well pigmented. It blends so easily. It lasts all day on my oily skin. It’s a great value for the cost.
Reviewed in the United States on July 19, 2026 by Lesa courtney

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