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wet n wild

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Poppy-lar

  • Based on 6,898 reviews
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Availability: Only 7 left in stock, order soon!
Fulfilled by Amazon
Arrives Friday, May 29
Order within 3 hours and 10 minutes
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Color: Poppy-lar


Size: 0.49 Ounce (Pack of 1)


Features

  • Bold Color: Highly pigmented, rich color for eyes, cheeks and lips
  • Easy to apply - silky formula glides on and blends into skin effortlessly
  • Contains Virgin Passion Fruit Seed Oil, Argan Oil and Vitamin E to help moisturize and nourish
  • Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!

Product Dimensions ‏ : ‎ 0.55 x 0.55 x 4.76 inches; 0.11 ounces


Item model number ‏ : ‎ 257D


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #644 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Eyeshadow


#3 in Eyeshadow:


Customer Reviews: 4.3 4.3 out of 5 stars (16,015)


Brand Name: wet n wild


Number of Items: 1


Age Range Description: Adult


Package Type Name: Stick


Manufacturer: Markwins Beauty Brands


UPC: 077802365781


Global Trade Identification Number: 81


Manufacturer Part Number: 257D


Model Number: 257D


Item Type Name: Color Icon Multi-stick


Country as Labeled: United States


Container Type: Eye Shadow


Item Weight: 3.2 Grams


Item Dimensions: 0.55 x 0.55 x 4.76 inches


Item Form: Stick


Product Benefits: Nourishing


Eyelid Color Type: Eye Shadow


Additional Features: Not Tested On Animals


Skin Type: All


Coverage: Light


Skin Tone: All


Color: Poppy-lar


Finish Type: Matte


Material Features: Cruelty Free, Fragrance Free


Material Type Free: Fragrance-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Beautiful
Color: Not So Calm Waters Size: 1 Count (Pack of 1)
It goes on smooth, it's highly pigmented, it goes on your waterline, but be careful because it will smear. You can use it for the top or the bottom and the quality is great comparing to others I have used so it's a great value for the money. If you know how to use it you can give yourself a precise line on the top or bottom of your eyes. It's sharpens well. It's a normal size product. If you use it everyday it probably would not last long. You can use it on your eyes or your lips, it's very versatile. ... show more
Reviewed in the United States on April 15, 2026 by Sara Fernandez
    • Surprisingly Great Quality
Color: Lavender Bliss Size: 1 Count (Pack of 1)
I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this! I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock. Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors! ... show more
Reviewed in the United States on February 22, 2023 by R. Adams
    • Fun to play with
Color: Cheat Day Size: 1 Count (Pack of 1)
I own many colors of these. The colors are bright and fun. The texture is creamy and smooth, easy to apply. They have a tendency to smudge so don't put them in an area of the eye where they might get wet. The wear is decent but not outstanding. Decent quality especially when bought on sale.
Reviewed in the United States on March 19, 2026 by angela
    • Does Not Smudge!
Color: Champagne Room Size: 1 Count (Pack of 1)
I have 3 of these in complimentary shades of brown. Easy to apply, no eye irritation or mess, and they stay on for hours. Amazing for an inexpensive product, and EWG Verified as well.
Reviewed in the United States on May 4, 2026 by Riorita
    • The best around!
Color: Green Size: 1 Count (Pack of 1)
Review Image by monica lindholm
Review Image by monica lindholm
This is the new love of my life! Pigment is so good. Application is very smooth and silk like finish. I want every color now. Completely 100 perfect satisfied! No eye irritation. Completely mess free. Very versatile and size is perfect to take anywhere you go!
Reviewed in the United States on April 30, 2026 by monica lindholm
    • Non- Vegan --"Burning Bridges" shade contains Carmine,,non-vegan--- Allergic reaction ,
Color: Burning Bridge Size: 1 Count (Pack of 1)
well I originally loved this shadow...I placed it on the eye over concealer and than a primer ( used for years prior to trying this new shadow stick),..it blended out nicely ,,it dried down but not to a stiff and dry look..it stayed nourishing and creamy looking...I added my regular shadows and it looked gorgeous it melted into the skin and faded and blended out better than any other shadow stick I've tried in ages and ages...I was so happy with the look...I believe since I had a base on underneath that the color didn't start irritating my eye until later on..I also used it only on the outer half of the eye and outer corner so it was used sparingly.. I woke up with the red eyes and icky results of an allergy to carmine...I looked at the advertisement and it mistakenly shows "vegan"...going to the wet n wild website you can clearly see that one of the ingredients can be carmine(carmine is from the chochneal bug which has a bright red shell that is crushed and used as a coloring agent ..since it uses animal product they should not be advertising as vegan).......also , I went to the website for wet n wild and clearly the ingredients show that it may contain carmine... [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090. I wish I could wear this but after seeing the website of wet n wild says it contains Carmine I am utterly shocked that they would not include this on their amazon page...maybe most of them are vegan ,,but not all of them are vegan,...luckily I don't have something important to do today or tomorrow and I can wait it out until my allergy subsides and my eyes go back to normal...I've had enough carmine allergic reactions to know the signs and symptoms . I am going to contact wet n wild at their headquarters and also here to alert them to the specific shadow that I used having Carmine ..I wish all companies would stop using carmine. other wise it was a really great shadow stick..I am going to have to try some of the other shades that from their own website state it doesn't contain carmine. ... show more
Reviewed in the United States on September 27, 2025 by Reliable in Nova
    • Stays on and no smudge.
Color: Champagne Room Size: 1 Count (Pack of 1)
Good quality, easy to use and pretty color.
Reviewed in the United States on April 19, 2026 by Hondaman
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Color: Mother of Pearl Size: 0.49 Ounce (Pack of 1)
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Reviewed in the United States on April 20, 2026 by Nicole Morrisey

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