Search  for anything...

Vanity Fair Women's Beauty Back Smoothing Strapless Bra

  • Based on 29,451 reviews
Condition: New
Checking for the best price...
$26.90 Why this price?
Save $23.10 was $50.00

Buy Now, Pay Later


As low as $6 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Mar 5
Order within 2 hours and 4 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Size: 40D


Color: Rose Beige


Description

Finally, strapless bras that stay in place! Our Beauty Back Strapless Underwire Bras feature silicone along the underwire, sides and back to hold against your skin for no slipping. The lightly limed cups give you great shape and modesty with comfortable all day support. Our strapless bras come with removable straps so you can wear multiple ways such as traditional, criss- cross or halter for wardrobe versatility. Like all of our Beauty Back Bras, the double knit fabric smooths your sides and back, giving you a flawless look under clothes. Available in both Full Figure and Full Coverage sizes.

Item Weight ‏ : ‎ 4 ounces


Item model number ‏ : ‎ 74380


Department ‏ : ‎ womens


Date First Available ‏ : ‎ March 22, 2016


Manufacturer ‏ : ‎ Vanity Fair Women's Intimates


Best Sellers Rank: #1,043 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #41 in Everyday Bras


#41 in Everyday Bras:


Customer Reviews: 4.1 4.1 out of 5 stars (29,762)


Bra Design: Bandeau


Bra Cup Coverage: Full Coverage


Occasion Type: Birthday, Wedding


Strap Type: Strapless


Underwire Type: underwire


Pattern: Solid


Back Style: Strapless


Color: Rose Beige


Bra Padding Level: Light


Support Level: Light Support


Apparel Closure Type: Hook & Eye


Neck Style: Strapless


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-way Stretch Fabric, Lightly Lined Cups Up to H


Brand Name: Vanity Fair


Age Range Description: Adult


Model Name: Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-way Stretch Fabric, Lightly Lined Cups Up to H


Style Number: 74380


Global Trade Identification Number: 53


UPC: 836260007530 083626000753


Item Type Name: Bra


Manufacturer: Vanity Fair Women's Intimates


Item Weight: 4 ounces


Unit Count: 1 Count


Material Type: Cups 80% Nylon 20% Spandex Back 80% Polyester 20% Spandex


Product Care Instructions: Hand Wash Only


Fabric Type: Cups 78% Nylon, 22% Spandex; Backs 80% Polyester, 20% Spandex


Total Product Quantity: 1 Count


Fit Type: Full Figure


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Mar 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great Quality
Size: 38DDD Color: Midnight Black
This strapless bra is it! Vanity Fair, thank you! This bra fits absolutely amazing. Sizing is not an issue. I wear a 38 DDD in Victoria’s Secret and I ordered the same size with this bra and it’s perfect! I love that it has the no slip silicone so I know it’s not going anywhere and I won’t have to keep tugging at it. It doesn’t smash me in like other strapless bras I’ve purchased in the past. It’s good quality material which I expected it to be since it’s Vanity Fair. It’s comfortable and doesn’t pinch. There’s no extra padding in it which is perfect because I don’t need or want it lol. I purchased the black one because a couple of reviews I read said that they were sizing issues with the nude color. Another plus is it comes with straps if you need them. Overall, this is a great strapless bra and I would definitely recommend it! ... show more
Reviewed in the United States on January 21, 2026 by Kendra Kendra

  • Happy customer
Size: 36C Color: Rose Beige
Perfect strapless bra: fit, color and great price. My size is 34D but after reading reviews about this bra fitting tight I ordered 36C. Will be wearing with a dress cut low in back and the bra does not show. Fits great across front and not high under arms. Covers and does not flatten or cause unwanted push-up with my square neck dress. Color is very pretty and fabric is soft. Made lots of arm and back moves and the bra stayed put. Amazing! ... show more
Reviewed in the United States on February 19, 2026 by rk

  • Big chest friendly
Size: 38H Color: Rose Beige
The fit is almost perfect, the girls STAY up, and the bra barely moves! I’m a 38 HH and 5’4. I will be purchasing again because strapless will be in my future. It was fairly comfortable, the quality is extremely nice for the price and the coverage is perfect! It gives you the lift that you need while also being seamless. Towards the end of my night, it was digging into the sides of my underarms/chest area but no other complaints here!! Fair warning—no straps + big chest = double the back pain ... show more
Reviewed in the United States on July 14, 2025 by Yvonne Cole Yvonne Cole

  • “Finally—A Strapless Bra That Actually Stays Put!”
Size: 36D Color: Midnight Black
I measured myself at home before ordering because I honestly had no idea what my correct bra size was anymore. I’d been wearing an old favorite for years and recently lost weight, so I decided it was time to find my real size. My under-bust (band) measured 34.5”, and my full bust was 38.5” — a 4-inch difference. Using the standard formula: Band size: round under-bust to the nearest even number (mine = 36) Cup size: 1 inch = 1 cup size → 4-inch difference = D cup That made me a 36D, which turned out to be perfect. I ordered both 36D and 38D to compare — the 36D was snug but supportive and comfortable, while the 38D was too loose and didn’t hold my bust in place. The 36D fit beautifully, gave great lift and shape, and stayed put all night long at a wedding (including hours of dancing!). I didn’t have to pull it up once. For reference, I weigh 159 lbs, and this fit true to size. I’ve always hated strapless bras because they usually slip, squeeze, or flatten my chest — but this Vanity Fair strapless changed my mind. My niece, cousin, and sister-in-law were all tugging up their strapless bras during the wedding, while mine didn’t budge once! Design details I love: • Comes with removable straps so it’s convertible (strapless, one-shoulder, halter, or crisscross) • Four-hook back closure for extra hold and smoothing • Anti-slip silicone around the top edge and along the bands to keep it secure • Thick, smoothing side bands that prevent bulges and create a clean silhouette • Full coverage cups with very light padding — supportive but natural-looking I bought the black and plan to get more colors. Tip: Take a few minutes to measure yourself before ordering — it makes all the difference. This bra is true to size, incredibly supportive, and flattering. I highly recommend it to anyone who’s given up on finding a strapless that actually works! ... show more
Reviewed in the United States on October 20, 2025 by Nadine Nadine

  • Great fit, true to size; definitely leaves marks
Size: 40DD Color: Midnight Black
Update 6/21/23: I wore this bra two times while on vacation this past week. I thought it was super comfortable, gave great lift and shape, and was barely noticeable. I wasn’t adjusting it constantly and I didn’t feel like my boobs were going to pop out if I bent over. I was in a tropical setting and even with humidity, the bra did not feel uncomfortable nor did I feel like it was irritating if I sweated. However, I am updating my review to take some stars away since I have noticed that I now have bruises or marks on my chest after wearing the bra. Many other reviewers noted this as well. I did not notice until a few days after wearing the bra, but I definitely have dark marks across the sides of my chest. I am not sure if these are scars or what. But they are unattractive and I have no idea when they’ll go away. So it loses two stars because while it’s a great bra in function, there is NO reason for it to leave marks like this. And given that many people comment on it, I am not sure why they have not re-engineered this to avoid that. I was really impressed with this bra. I haven't worn (or bought) a strapless bra in a looong time. So long that when I was trying to pack one for a vacation, I realized the cup size for my old bra was maybe 1-2 cups too small, so that means it's been long enough that my body has changed significantly. Items that require a strapless bra aren't my go-to outfit of choice in any case. But I am going to a very warm location, so that meant a lot of things with fine straps. I needed a bra really last minute (ordered this like 2 days before my flight) and I have a larger chest (40 DD). And based on some of the reviews, I was concerned the bra wouldn't fit. But this bra was a PERFECT fit. I was shocked. As a disclaimer, I already wear Vanity Fair as my daily bra (I own the Beauty Back Smoothing Full-Figure Contour bra in 4 colors), so when purchasing this I took a "gamble" and bought my regular size in VF. When I opened the package, I was nervous because the cups looked HUGE. I was like, "no way is this going to fit." But I tried it on and it was great. First off, the silicone grips around the back really make this thing feel like it will not budge. I did not hop up and down or anything, but I did feel like it was kind of suctioned to my skin. And to pull it up or down I really had to grip it. And the cups also fit great. I guess there is something in the construction between a regular "strapped" bra and the strapless in which they might distribute the cup differently. They know what they're doing, in any case. Because I felt it fit great and did not have a ton of gapping and didn't feel like the cups were going to bend over or my boobs fall out. I don't think the back had a ton of stretch, and I was nervous I wasn't going to be able to get it around me, but, again, it was perfect. I wore mine on the furthest out hooks, but to my understanding, that is what you're supposed to do with bras (and then move in to the tighter ones as the bra becomes worn). I also think this is a high quality bra. In waiting for this bra to arrive, I did pop into Walmart to see if I could pick up something in person, and the only strapless bras they had were Maidenform. While it was maybe a few dollars cheaper than this VF bra, I did not buy the Maidenform bra because it felt flimsy and uncomfortable. So I'm glad I held out to wait for the VF bra to come. Very happy with it so far. ... show more
Reviewed in the United States on June 14, 2023 by QuirksSeraSera QuirksSeraSera

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...