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Ulta Beauty

Ulta Matte Eye Eyeshadow Primer, Nude Matte

  • Based on 188 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Oct 23 – Oct 24
Order within 20 hours and 1 minute
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Product Dimensions ‏ : ‎ 4.17 x 1.14 x 0.63 inches; 0.48 ounces


Item model number ‏ : ‎ US


UPC ‏ : ‎


Best Sellers Rank: #142,050 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #883 in Eyeshadow


#883 in Eyeshadow:


Customer Reviews: 4.5 4.5 out of 5 stars (188)


Brand Name: Ulta Beauty


Package Type Name: Tube


Number of Items: 1


UPC: 717897053537


Model Number: US


Manufacturer Part Number: US


Item Form: Cream


Skin Type: All


Container Type: Tube


Specialty: Vegan


Finish Types: Matte


Coverage: Eye Primer, Long Wear


Skin Tone: All


Item Volume: 3 fluid ounces


Item Weight: 13.61 g


Item Dimensions: 4.17 x 1.14 x 0.63 inches


Material Type Free: animal-derived_material_free


Material Features: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Oct 23 – Oct 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • LOVE LOVE LOYAL!
This is the only eye primer I use! I love it! Unlike other more expensive primers it’s truly matte finish, and it’s not oil based. If you need eye primer the last thing you want is the oil running down into your eyes half way through the day and creasing your eyeshadow. (*cough* Urban Decay) This primer stays put all day, never melts, never creases and keeps my eyeshadow on point for well over 12 hours of work in mix element exposure. Seriously, just buy it, you’ll never go back to that over priced over inflated brand again! ... show more
Reviewed in the United States on August 22, 2019 by Caroline P
    • Best eye shadow primer
I have shadow eyes. This is the best. I have tried countless products. It never fails.
Reviewed in the United States on August 1, 2026 by DonnaThomas
    • Love it!
I have oily skin with cystic acne. This product is very mattifying. I don’t recommend it for combination or dry skin. It’s not moisturizing at all, which is perfect for oily skin. Makeup and eyeshadow adheres well on top of the primer and stays looking nice all day. Product won’t seep into the middle of your lid. I highly recommend this primer! ... show more
Reviewed in the United States on May 11, 2019 by Kara
    • Cheap, effective, and less toxic
Chose this primer because it was rated as a 1 on EWG and still cheap. It's quite effective at preventing eyeshadow from moving on my oily, hooded eyelids, and also improves buildable quality of eyeshadow (seems like I can layer more thickly for improved color intensity). I don't wear foundation, so I was also pleased that the primer seems to blend pretty well into my skin. It's also not terribly difficult to remove; was able to wash it off with a mild face cleanser. ... show more
Reviewed in the United States on June 28, 2020 by Amazon Customer
    • Love it. No crease, no fade, blends amazing.
Review Image by Ivi
This is my favorite eye prime. My eyelids are oily and hooded. This prime keeps my eyeshadow in place, doesnt crease and last for 10 hours. Have not used it longer. Love it. My eyeshadow blends well amd I dont need to use anything else. Cant believe I dont hear about it in youtube. Totally recommend. ... show more
Reviewed in the United States on December 7, 2020 by Ivi
    • AMAZING!
Used the Mary Lay eye primer for over 17 years and after I found out it was being discontinued. I was devastated but determined to find something comparable and I’ve tried a few, but didn’t like any of them. I found this one and I actually like this BETTER than the Mary Kay one!!
Reviewed in the United States on May 16, 2024 by Amanda A
    • The best primer
Quick shipping!! It’s the best eye primer on the market...at a reasonable price... I’ve used this product for 2 years and my eyeshadow is always popping.
Reviewed in the United States on July 1, 2020 by Queen Bargain Shopper
    • Eye primer
I love this product, however, I was not sent the correct color that I requested. What’s up with that?
Reviewed in the United States on January 15, 2024 by Kimberly Dye

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