Search  for anything...

Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free

  • Based on 19 reviews
Condition: New
Checking for the best price...
$43.00 Why this price?
Labor Day Deal · 12% off was $49.00

Buy Now, Pay Later


As low as $10 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Sep 8
Order within 3 hours and 30 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 15 Sand (Medium with Golden Undertones)


Configuration: New Formulation


Features

  • Natural finish foundation delivers 24-hour wear, hydration & color true wear
  • This formula is waterproof, sweat & humidity proof, all-day fadeproof, & crease proof
  • Transfer resistant formula reduces appearance of pores, improves appearance of skin tone and is photo friendly
  • Non-caking, non-poring & non- streaking
  • Vegan & Cruelty Free

Description

Natural Finish Foundation Soft Matte Foundation Super Coverage Concealer Ethereal Light Concealer Is Born This Way Foundation Good For Dry Skin? Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance. How Long Does Born This Way Foundation Last? Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours! Is Born This Way Foundation Non-Comedogenic? Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day! Does Born This Way Foundation Help with Oil Control? Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin. Does Born This Way Foundation Minimize The Appearance Of Pores? Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.

Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 1.46 x 1.46 x 4.45 inches; 3.88 ounces


Item model number ‏ : ‎ 30DR150000


UPC ‏ :


Manufacturer ‏ : ‎ Too Faced


Best Sellers Rank: #10,695 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #103 in Foundation Makeup


#103 in Foundation Makeup:


Customer Reviews: 4.3 4.3 out of 5 stars (19)


Item Form: Liquid


Color: 15 Sand (Medium with Golden Undertones)


Skin Type: All


Recommended Uses For Product: Long Wearing, Moisturizing


Container Type: Bottle


Brand Name: Too Faced


Product Benefits: Natural finish foundation delivers 24-hour wear that is transfer-resistant, waterproof, and sweat & humidity proof.


Skin Tone: Medium


Age Range Description: Adult


UPC: 651986027460


Manufacturer: Too Faced


Model Number: 30DR150000


Manufacturer Part Number: Não aplicável


Additional Features: Long Lasting, Moisturizing


Finish Types: Natural


Coverage: Medium


Item Weight: 0.11 kg


Item Dimensions: 1.46 x 1.46 x 4.45 inches


Number of Items: 1


Unit Count: 1 Fluid Ounces


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Smooth Foundation with Great Coverage
Color: 15 Sand (Medium with Golden Undertones) Configuration: New Formulation
The color and consistency of this foundation is very good.
Reviewed in the United States on July 29, 2026 by Jackie Melin

  • Fits my skin type
Color: 15 Sand (Medium with Golden Undertones) Configuration: New Formulation
Best for my skin!
Reviewed in the United States on March 20, 2026 by Green Jeans

  • Not what I excepted
Color: 15 Sand (Medium with Golden Undertones) Configuration: New Formulation
Very thick. I did the color match and it was all off. I would say go to a store to get color match.
Reviewed in the United States on April 14, 2026 by Emunah

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...