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Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free

  • Based on 16 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Sep 3
Order within 22 hours and 50 minutes
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Color: 01 Swan (Very Fair with Neutral Undertones)


Configuration: New Formulation


Features

  • Natural finish foundation delivers 24-hour wear, hydration & color true wear
  • This formula is waterproof, sweat & humidity proof, all-day fadeproof, & crease proof
  • Transfer resistant formula reduces appearance of pores, improves appearance of skin tone and is photo friendly
  • Non-caking, non-poring & non- streaking
  • Vegan & Cruelty Free

Description

Natural Finish Foundation Soft Matte Foundation Super Coverage Concealer Ethereal Light Concealer Is Born This Way Foundation Good For Dry Skin? Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance. How Long Does Born This Way Foundation Last? Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours! Is Born This Way Foundation Non-Comedogenic? Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day! Does Born This Way Foundation Help with Oil Control? Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin. Does Born This Way Foundation Minimize The Appearance Of Pores? Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.

Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 1.46 x 1.46 x 4.45 inches; 4.66 ounces


Item model number ‏ : ‎ 30DR010000


UPC ‏ :


Manufacturer ‏ : ‎ Too Faced


Best Sellers Rank: #11,014 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #105 in Foundation Makeup


#105 in Foundation Makeup:


Customer Reviews: 4.0 4.0 out of 5 stars (16)


Item Form: Liquid


Color: 01 Swan (Very Fair with Neutral Undertones)


Skin Type: All


Recommended Uses For Product: Long Wearing, Moisturizing


Container Type: Bottle


Brand Name: Too Faced


Product Benefits: Natural finish foundation delivers 24-hour wear that is transfer-resistant, waterproof, and sweat & humidity proof.


Skin Tone: Fair


Age Range Description: Adult


UPC: 651986027231


Manufacturer: Too Faced


Model Number: 30DR010000


Additional Features: Long Lasting, Moisturizing


Finish Types: Natural


Coverage: Medium


Item Dimensions: 1.46 x 1.46 x 4.45 inches


Number of Items: 1


Unit Count: 1 Fluid Ounces


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Realmente vale la pena porque dura mucho y te deja un acabado muy bonito
Color: 01 Swan (Very Fair with Neutral Undertones) Configuration: New Formulation
Muy buen maquillaje me dura todo el día y lo mejor que a mi familia les gusta mucho como me queda es mi favorito
Reviewed in the United States on March 30, 2026 by Sandra Cantu

  • new formula
Color: 01 Swan (Very Fair with Neutral Undertones) Configuration: New Formulation
Awesome products but my shade became lighter with the new formula
Reviewed in the United States on May 18, 2026 by Ámbar Cepeda Morales

  • Not for legitimately fair skin
Color: 01 Swan (Very Fair with Neutral Undertones) Configuration: New Formulation
I purchased the lightest shade and it was still too dark, I expected it to be for fair skin.
Reviewed in the United States on March 22, 2026 by HK

  • Not a fan
Color: 01 Swan (Very Fair with Neutral Undertones) Configuration: New Formulation
Didn’t like this foundation. It’s very light weight. I wouldn’t say it’s medium coverage. You have to keep putting layers and it make my face feel stiff.
Reviewed in the United States on April 30, 2026 by Natalie Reyes

  • Not a Fan of the New Formula
Color: 01 Swan (Very Fair with Neutral Undertones) Configuration: New Formulation
The new formula is really weird.
Reviewed in the United States on February 21, 2026 by Buyer

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