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Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free

  • Based on 27 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Aug 22
Order within 18 hours and 39 minutes
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Color: 02 Snow (Very Fair with Neutral to Rosy Undertones)


Configuration: New Formulation


Features

  • Natural finish foundation delivers 24-hour wear, hydration & color true wear
  • This formula is waterproof, sweat & humidity proof, all-day fadeproof, & crease proof
  • Transfer resistant formula reduces appearance of pores, improves appearance of skin tone and is photo friendly
  • Non-caking, non-poring & non- streaking
  • Vegan & Cruelty Free

Description

Natural Finish Foundation Soft Matte Foundation Super Coverage Concealer Ethereal Light Concealer Is Born This Way Foundation Good For Dry Skin? Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance. How Long Does Born This Way Foundation Last? Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours! Is Born This Way Foundation Non-Comedogenic? Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day! Does Born This Way Foundation Help with Oil Control? Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin. Does Born This Way Foundation Minimize The Appearance Of Pores? Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.

Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 1.46 x 1.46 x 4.45 inches; 4.66 ounces


Item model number ‏ : ‎ 30DR020000


UPC ‏ :


Manufacturer ‏ : ‎ Too Faced


Best Sellers Rank: #11,451 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #110 in Foundation Makeup


#110 in Foundation Makeup:


Customer Reviews: 4.3 4.3 out of 5 stars (27)


Item Form: Liquid


Color: 02 Snow (Very Fair with Neutral to Rosy Undertones)


Skin Type: All


Recommended Uses For Product: Long Wearing, Moisturizing


Container Type: Bottle


Brand Name: Too Faced


Product Benefits: Natural finish foundation delivers 24-hour wear that is transfer-resistant, waterproof, and sweat & humidity proof.


Skin Tone: Fair


Age Range Description: Adult


UPC: 651986027262


Manufacturer: Too Faced


Model Number: 30DR020000


Additional Features: Long Lasting, Moisturizing


Finish Types: Natural


Coverage: Medium


Item Dimensions: 1.46 x 1.46 x 4.45 inches


Number of Items: 1


Unit Count: 1 Fluid Ounces


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Aug 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • All day lasting coverage.
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
All day coverage. It doesn't cake up or change its color. It is a bit costly, but the long coverage, and smooth finish makes it worth the cost.
Reviewed in the United States on June 3, 2026 by JanAmazonFan

  • Good product
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
I did a color match at Ulta and have been using this brand for a few years now. It stays put as long as I need it to, sometimes a few hours, and sometimes all day. It doesn't feel like I have my face caked. Hardly have to use any of it for good coverage. It might be a little spendy by some people's standards, but imo it's well worth the price. ... show more
Reviewed in the United States on June 21, 2026 by Insanepoetry

  • FAVORITE FOUNDATION
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
I was so worried I wouldn't like their new formula, but it was just as good. Great quality, not sticky, and just a tad on the oily side. I wear this every day and there is so much product, it takes me over 3 months to get through. No weird smells and I don't think I'd call this skin care at all. Just a solid foundation. ... show more
Reviewed in the United States on December 2, 2025 by kendall

  • The item is extremely expensive and I am not happy about how I received it!
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
I give it 1 star because I am so dissatisfied how I received a 48$ product!! I received it without a seal, without a sticker on it and in a big box with paper wrap!!! That is not okay!!! Last time I am going to buy any product of this kind at that price when I receive it like a cheap product!!!!!!!
Reviewed in the United States on February 21, 2026 by CJ

  • Incorrect Color shipped
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
Love this foundation but was sent the wrong color. I am the lightest color and received warm beige. Customer service requires incorrect bottle to be returned- just a heads up. Will stick to Ulta/Sephora.
Reviewed in the United States on October 17, 2025 by Mari

  • Came in all messy and lid inside off.
Color: 02 Snow (Very Fair with Neutral to Rosy ... Configuration: New Formulation
I love this product but it came like this open and all messy… not happy because this isn’t cheap for a small bottle to be wasted on.
Reviewed in the United States on October 11, 2025 by Chloe Blauvelt

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