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Too Faced

Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free

  • Based on 554 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Oct 23
Order within 13 hours and 32 minutes
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Color: 02 Snow (Very Fair with Neutral to Rosy Undertones)


Configuration: New Formulation


Features

  • Natural finish foundation delivers 24-hour wear, hydration & color true wear
  • This formula is waterproof, sweat & humidity proof, all-day fadeproof, & crease proof
  • Transfer resistant formula reduces appearance of pores, improves appearance of skin tone and is photo friendly
  • Non-caking, non-poring & non- streaking
  • Vegan & Cruelty Free

Description

Natural Finish Foundation Soft Matte Foundation Super Coverage Concealer Ethereal Light Concealer Is Born This Way Foundation Good For Dry Skin? Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance. How Long Does Born This Way Foundation Last? Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours! Is Born This Way Foundation Non-Comedogenic? Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day! Does Born This Way Foundation Help with Oil Control? Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin. Does Born This Way Foundation Minimize The Appearance Of Pores? Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.

Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 1.46 x 1.46 x 4.45 inches; 4.66 ounces


Item model number ‏ : ‎ 30DR020000


UPC ‏ : ‎


Manufacturer ‏ : ‎ Too Faced


Best Sellers Rank: #9,015 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #112 in Foundation Makeup


#112 in Foundation Makeup:


Customer Reviews: 4.6 4.6 out of 5 stars (554)


Item Form: Liquid


Color: 02 Snow (Very Fair with Neutral to Rosy Undertones)


Skin Type: All


Recommended Uses For Product: Long Wearing, Moisturizing


Container Type: Bottle


Brand Name: Too Faced


Product Benefits: Natural finish foundation delivers 24-hour wear that is transfer-resistant, waterproof, and sweat & humidity proof.


Skin Tone: Fair


Age Range Description: Adult


UPC: 651986027262


Manufacturer: Too Faced


Model Number: 30DR020000


Additional Features: Long Lasting, Moisturizing


Finish Types: Natural


Coverage: Medium


Item Dimensions: 1.46 x 1.46 x 4.45 inches


Number of Items: 1


Unit Count: 1 Fluid Ounces


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Oct 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Beautiful Natural Finish That Lasts All Day
Color: 24 Spiced Rum (Very Deep with Rosy Under... Configuration: New Formulation
Review Image by Montrell Dillihunt
I really love the Too Faced Born This Way foundation. It has a smooth, natural-looking finish that blends easily and doesn’t feel heavy on the skin. The coverage is buildable, so it works well for both everyday makeup and a more full-glam look. It feels comfortable to wear throughout the day and helps create a fresh, flawless look without looking cakey. The shade matched well, and I like how it leaves my skin looking even and radiant. Overall, this is a high-quality foundation with great coverage, a beautiful finish, and long-lasting wear. I would definitely recommend it. ... show more
Reviewed in the United States on August 21, 2026 by Montrell Dillihunt
    • Get it!
Color: 07 Porcelain (Fair with Neutral Undertones) Configuration: New Formulation
Best foundation ever! Looks very natural and not caked! It also is very breathable so perfect for everyday use. This foundation has been my go to for about 8 years now!
Reviewed in the United States on August 17, 2026 by Caitlyn Nelson
    • Great Product
Color: 05 Seashell (Fair with Rosy Undertones) Configuration: New Formulation
Great coverage, can be mixed with tinted moisturizer if you want less coverage. Lasts all day. Can be mixed with other shades well to make custom color for your skin tone.
Reviewed in the United States on September 21, 2026 by Alexandria Miller
    • Buy it, you'll love it
Color: 18 Caramel (Rich Tan with Neutral Undert... Configuration: New Formulation
Love this stuff, my go-to foundation. Great color match but not heavy. Its buildable too
Reviewed in the United States on August 18, 2026 by Beverly Price
    • A must try foundation!
Color: 08 Vanilla (Very Light with Neutral Unde... Configuration: New Formulation
Amazing application and finish! Full coverage even with a small amount. Buildable coverage as well for personal preference! A little goes a long way but never feels caked on. Natural finish allowing the skin to breathe!
Reviewed in the United States on September 15, 2026 by ShannonLauren🥰
    • Great Coverage and Value, But Dry Skin Needs Extra Prep
Color: 08 Vanilla (Very Light with Neutral Unde... Configuration: New Formulation
Review Image by Lizzy Platt
I’ve been happy with this foundation overall and would repurchase it. One thing I really like is how easy it is to find a shade that matches my skin tone well. The formula feels high quality, and a little goes a long way. I’ve had this bottle for months and still have plenty left because you don’t need much product for good coverage. I also think makeup layers well over it. Blush, bronzer, and other face products apply nicely without looking patchy or disrupting the foundation underneath. When prepped correctly it has a very smooth seamless texture. That said, I have extremely dry skin, and if I don’t moisturize and prep well beforehand, this foundation can emphasize dry patches and look a little cakey or blotchy. I’ve had good luck mixing it with other products, but when I wear it by itself, my skin prep makes a big difference. Overall, I think it’s a great foundation with good coverage and excellent value for how long it lasts. Just be aware that if you have very dry skin, you’ll likely get the best results with plenty of hydration and prep beforehand. ... show more
Reviewed in the United States on July 12, 2026 by Lizzy Platt
    • Love this stuff!
Color: 07 Porcelain (Fair with Neutral Undertones) Configuration: New Formulation
I have used this foundation for nearly 7 years and will not buy another. It feels great on the skin and I don't break out. It's so smooth, you can't even tell it's makeup! I use Porcelain. The concealer from this line is really good too.
Reviewed in the United States on September 14, 2026 by Valkyrie
    • Perfect blend. Great service as well
Color: 22 Chestnut (Deep with Neutral to Golden... Configuration: New Formulation
Love this foundation. Perfect color for me👌🏾. Will definitely buy again.
Reviewed in the United States on October 7, 2026 by Delford J. Gainey

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