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theBalm

theBalm Mad Lash Mascara

  • Based on 5,827 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Oct 14
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Size: 0.27 Fl Oz (Pack of 2)


Color: Black


Features

  • Special Value Set
  • Volumizing
  • Smudge-proof

Description

With a 'beauty in five minutes' philosophy, theBalm's multi-use makeup and skincare have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. Made for women to release their inner artist so they can look and feel fabulous. Our mission is to be there for you when you want to look good in a matter of minutes. Confidence is a gorgeous color on you! We believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look good doing it. We're committed to creating premium cosmetics that's accessible. We do this so you can release your inner artist and feel fabulous - wherever the day takes you.

Product Dimensions ‏ : ‎ 0.63 x 0.63 x 4.73 inches; 1.6 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ theBalm


Best Sellers Rank: #51,499 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #420 in Mascara


#420 in Mascara:


Customer Reviews: 4.3 4.3 out of 5 stars (5,827)


Product Benefits: *Water-resistant *Talc-free *Paraben-free *Cruelty-free


Brand Name: theBalm


Item Form: Liquid


Number of Items: 2


Container Type: Tube


Package Type Name: Box


UPC: 681619810541


Manufacturer: theBalm


Global Trade Identification Number: 41


Item Weight: 1.6 ounces


Model Number:


Manufacturer Part Number: TB81054


Other Special Features of the Product: *Water-resistant *Talc-free *Paraben-free *Cruelty-free


Water Resistance Level: Water Resistant


Coverage: Full


Item Volume: 0.54 fluid ounces


Item Dimensions: 0.63 x 0.63 x 4.73 inches


Color: Black


Material Type Free: Paraben Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Oct 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Best mascara ever!
Size: 0.27 Fl Oz (Pack of 1) Color: Black
Ahhh I have finally found the mascara I've been looking for!! I feel like I've tried a million over the last couple years and had come to the conclusion that, no matter what you spend, they're all alike. I always thought I had pretty nice eyelashes, but I feel like my mascara always makes them look clumpy and blah. I had never heard of theBalm before when I came across it on Amazon, but I was struck by all the reviews from people who got it in their Ipsy box and ended up purchasing it. I figured it couldn't hurt to try; it's more expensive than a mascara you'd get in the drug store, but still relatively low cost compared to what you could spend. After using it for a few days, I am in love! I think it must have something to do with the thin curved wand, but this mascara goes on so easily and actually lengthens my eyelashes and thickens them without making them clumpy. Seriously, every time I look in the mirror, I'm so happy because my eyelashes finally look how I want them to look. It comes off easily with my makeup remover and when I wake up in the morning, I don't have to use more makeup remover, like I have with mascaras in the past. I also love that the mascara is cruelty-free. So happy I discovered this! ... show more
Reviewed in the United States on July 6, 2017 by Susie Williams
    • 10+ year customer
Size: 0.27 Fl Oz (Pack of 1) Color: Black
Review Image by Gamer
Review Image by Gamer
Review Image by Gamer
Review Image by Gamer
Been using this mascara since high-school which was more than 10 years ago I tried expensive mascaras but always came back to this mascara, mascara is usually the only makeup I wear so im picky when it comes to mascaras. I also don't like writing reviews but this brand deserves it for their great formula & how it lengthens & separates my lashes. & of course the cute packaging on it I'm so glad they never changed it who doesn't love cute product packaging that you get to see everyday & also a great price especially with the 2 pack. Thanks for being the best mascara all throughout my teenage years & now adulthood. Also gifted this to my mom back in high-school & she loves it she would always wear her lancome mascara until I put her onto this one. Love theBalm💋 you guys are the best❤️ ... show more
Reviewed in the United States on January 8, 2026 by Gamer
    • Favorite mascara
Size: 0.27 Fl Oz (Pack of 2) Color: Black
This has been my go-to brand for mascara for probably 10+ years. In college, I developed an allergy to most mascaras (I'm still not sure which ingredient I am allergic to). I would get a terribly itchy rash on my eyelids with other brands. I switched to this brand and haven't looked back. The price is very reasonable, application is smooth and easy and the result is fabulous. But best of all, this one doesn't give me a rash or make me itchy. The only downside is the containers seem to dry out fairly quickly but probably not any faster than any other brand. I would highly recommend this product for anyone looking for a great price for a good product. ... show more
Reviewed in the United States on January 6, 2025 by Annaka
    • I like that it is waterproof and cruelty free
Size: 0.27 Fl Oz (Pack of 2) Color: Black
I have been using this mascara for several years and I like it that it is waterproof and cruelty free. It stays on all day and it lengthens my lashes enough to open up my eyes and make them look bigger. I have tried other products like this, but I keep coming back to this one. It' very reasonable priced too. It doesn't smudge or clump. I will get it again unless they change something I don't like. ... show more
Reviewed in the United States on August 23, 2026 by Karina Lutz
    • Everything I could ask for...
Size: 0.27 Fl Oz (Pack of 1) Color: Black
Like many others, I found this in my ipsy bag and fell in looove with it ever since! Previously, I have been switching between Too Faced's Better than Sex, Benefit's Rollerlash, and Maybelline's Lash Sensational mascara. For 2 years, I was committed to Maybelline's Lash sensational but there's something about the wand and the formula of Mad Lash that makes my lashes plump right up. I have short, straight, lashes and Mad Lash combined with my Diorshow maximizer plumper makes my lashes look long, thick, feathery and (sometimes fake). The formula itself is wet, but never clumpy. The bristles of the brush get every one of my lashes coated and the rounded end of the brush is perfect for applying the mascara vertically or getting the hard-to-reach corners in order to really make my lashes pop. The shape of the brush is perfect for holding it at the base of your lashes and then sweeping it u. The formula isn't waterproof, however, it does have quite the staying power and does not smudge on me. My lashes hold a curl for over 10+ hours from work to yoga. On days when I want to wear minimal make-up, this does the trick by making my eyes look more awake. At under $18, this is a ridiculous steal. I highly recommend! PS: they're cruelty-free! ... show more
Reviewed in the United States on August 11, 2017 by Kindle Customer
    • Mixed bag
Size: 0.27 Fl Oz (Pack of 2) Color: Black
The color is not a true black and certainly not a deep black; more of a black-grey. Rather disappointed as I wanted a true, deep, rich black. The lengthening is slightly better than average but the "volume" aspect is just not there. 3+ coats and still couldn't achieve those had with MAC and Mally. The one thing it really does have going for it is its wear: it doesn't flake, doesn't smudge after drying, even after sleeping in it. MAC has a major problem with the massive flaking by end of day, which is why I tried this one. Mally has just gotten stupid expensive and hard to find except on their site (Amazon doesn't carry the version preferred). The brush is lackluster, as well. Because it has that weird ball-barb thing on the end of it, getting globs is the par, even with major amounts of dabbing onto tissue, side of tube, etc. It is as if it just holds onto the mascara and pushes it around instead of letting it go onto the tissue, etc. for removal. The dry-time is so-so. I have never had an issue with the ends of my lashes streaking the upper lid during application but this stuff does and does not want to come off once it touches the surrounding makeup. As such, I keep my eyes at half-mast while it dries. In the end, I have turned to adding a final coat of the MAC along the base to give it that punch of black against the white of the eyes as well as they extra oomph of volume. Really was hoping that this was "the one" but, alas, the search continues. SIGH ... show more
Reviewed in the United States on January 28, 2019 by Heelzbaby
    • Perfect for everyday!
Size: 0.27 Fl Oz (Pack of 2) Color: Black
I like this mascara way more than i thought i would! I haven’t noticed any flaking or smearing! I use with the essence lash princess primer and it looks incredible. It’s definitely not super dramatic but it gives the open eye fresh face effect i need for day to day :)
Reviewed in the United States on June 16, 2026 by Tristan
    • Love this mascara
Size: 0.27 Fl Oz (Pack of 2) Color: Black
Goes on smooth because of the applicator brush. I have tried many mascaras. This in my opinion is the best…
Reviewed in the United States on July 18, 2026 by Cheryl McCauley

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