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tarte

tarte base tape hydrating primer – Lightweight Primer with Serum Texture & Coconut Scent, Infused with Vitamin E & Olive Oil to Moisturize & Smooth Skin, Vegan & Cruelty-Free, full size

  • Based on 547 reviews
Condition: New
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$34.00 Why this price?

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jul 9
Order within 23 hours and 27 minutes
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Features

  • hydrating primer
  • keeps skin hydrated for 12 hours
  • improves foundation application & extends wear
  • helps prevent makeup from caking in lines or pores, gives skin a smoother, plumper appearance
  • SKINVIGORATING INGREDIENTS: coconut nourishes to leave skin smooth & soft; jojoba soothes & helps leave skin soft & supple; centella asiatica antioxidant rich in amino acids to hydrate; vitamin E natural preservative that also acts as an emollient & antioxidant

Is Discontinued By Manufacturer ‏ : ‎ No


Package Dimensions ‏ : ‎ 5.31 x 1.26 x 1.26 inches; 2.89 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ tarte inc.


Best Sellers Rank: #47,435 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #183 in Foundation Primers


#183 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (566)


Brand Name: tarte


Package Type Name: Tube


Number of Items: 1


Manufacturer: tarte inc.


UPC: 846733028610


Global Trade Identification Number: 10


Manufacturer Part Number:


Product Benefits: Hydrating, Skincare priming serum is like a makeup magnet!


Item Form: Lotion


Skin Type: All


Container Type: Bottle


Specialty: Vegan


Finish Types: Natural


Skin Tone: All


Coverage: Full,Lightweight


Item Volume: 1.01 Fluid Ounces


Unit Count: 1.014 Fluid Ounces


Material Type Free: Formaldehyde Free, Paraben Free, Phthalate Free


Material Features: Cruelty Free, Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Perfect primer
Outstanding primer! It works so well to provide a beautiful, supple base for foundation. It is moisturizing without being greasy. It is perfect for my mature Kin. And the very light coconut fragrance is a joy to put on every morning. I will be puruthis again.
Reviewed in the United States on April 11, 2026 by Joakim Lundberg
    • Lightly scented and hydrating
A nice primer with light scent. It definitely lengthens foundation wear and feels great on. A light base coverage that hydrates well by itself for no make-up days. It works really well with tarte BB blur tinted moisturizer to cover dark under eye circles or imperfections and keep the fresh look all day. About the scent I am sensitive to scents, and this primer doesn’t say unscented but I don’t get bothered by it and also don’t smell it, probably due to it being vegan. ... show more
Reviewed in the United States on January 21, 2026 by nitamay
    • A good primer for the price
I love Tarte and many of their products. This is my first time trying this primer and I definitely recommend it right now. It is a pleasant texture and this size will last me a while for the cost. As long as the quality is very good and lasting, the price makes it worth it. I would recommend trying this primer! ... show more
Reviewed in the United States on April 16, 2026 by Beth Bucker
    • The best for dry combination skin!
I have tried a LOT of primers but this one in particular is just top notch. Tarte has nailed it for people that have dry skin but sometimes oily in the t zones. This is a perfect lightweight base. Definitely try it if you haven't!
Reviewed in the United States on November 6, 2025 by Samantha S
    • Best Primer!
I use Este Lauder liquid foundation and this is by far the best primer I have used. I have tried many others that I got in my Ipsy bag and none have even come close. It is a bit expensive but it lasts forever so I would say it’s worth the money. Light weight and smells good!
Reviewed in the United States on December 20, 2019 by Jekka
    • SO GOOD!! SO GOOD!!
Review Image by Tanu
This is an amazing primer! Definitely recommend it. I went to a wedding in India and this primer is just magnificent! It kept my makeup on for the whole day. No cakey foundation. It’s really good!
Reviewed in the United States on November 30, 2025 Reviewed in the United States on November 30, 2025 by Tanu
    • Works great!
Love this stuff, my makeup goes on so much smoother after applying this!
Reviewed in the United States on July 26, 2019 by Kristin
    • Best primer and moisturizer I’ve found. Super lightweight!
I bought a small bottle to try. I liked it so much I had to buy it in a larger size. It’s a must use every morning. It’s definitely a favorite. Lightweight moisturizer and primer makes my skin smooth and ready for my foundation.
Reviewed in the United States on October 19, 2021 by Deborah Adams

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