Supplying the Shelf: Inside the Walmart Supplier Experience: A Practical Guide for CPG Brands, Founders & Sales Pros
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Description
Unlock the secrets to scaling your brand with the world’s largest retailer.Whether you're a startup founder, CPG brand builder, or seasoned sales pro, Supplying the Shelf: Inside the Walmart Supplier Experience is your practical, insider’s guide to becoming — and thriving as — a Walmart supplier.Written by retail veteran Michael Davis, this no-fluff blueprint takes you step-by-step through the entire supplier journey, from your first pitch to growing national shelf space. Learn what Walmart buyers really want, how to navigate Retail Link and OTIF, avoid costly pitfalls, and turn a single product into a category-leading partnership.📦 Inside, you'll learn:What makes Walmart different from every other retailerHow to pitch your brand and land the line reviewThe ins and outs of vendor setup, logistics, and chargebacksDifferences between in-store andstrategiesHow to market, merchandise, and grow inside the Walmart ecosystemWhether you're preparing for your first line review or managing national distribution, this book will give you the tools, language, and confidence to win with Walmart. Read more
Accessibility : Learn more
Publication date : May 24, 2025
Language : English
File size : 143 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 1 pages
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