Search  for anything...
Snuggle Puppie

Snuggle Puppy Heartbeat Toy, Calming Comfort, Medium Breeds - Biscuit

Based on 67,229 reviews
Condition: New
Checking for the best price...
$39.95
Save $3.99 was $43.94

Buy Now, Pay Later

As low as $9 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Oct 30
Order within 13 hours and 28 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

Recently Viewed

At a glance

Condition
New
Color
Biscuit
Size
1 Count (Pack of 1)
Model
SP112
Dimensions
12 x 6 x 3 in; 12 oz
Weight
12 oz
Material
Polyester
In the box
Anxiety Guaranteed Solution - Snuggle Puppy - Biscuit
Warranty
No Warranty Applicable

Features 5

  • Heartbeat Toy for Medium Breeds: Plush comfort toy (12 x 8 in) sized for dogs 25-70 lbs; includes beating heart, 1 disposable heat pack, and 2 AAA batteries; also available in Junior for small breeds and Large for 70+ lb breeds
  • Battery-Powered Heartbeat: Provides a rhythmic pulsing sensation designed to comfort puppies during rest, crate time, or overnight use; press button and place heart in belly pouch; batteries included; not a chew toy, remove heart before unsupervised play
  • Calming Comfort for New Puppies: Designed to help your puppy settle during first nights home, crate training, and bedtime; rhythmic heartbeat and warmth create a soothing littermate-like presence; many owners use during travel, storms, and separation
  • Heat Pack and Easy Care: Disposable heat pack inserts into belly pouch for up to 24 hours of warmth (single-use; replacement packs sold separately in 6-pack and 12-pack); plush toy is machine washable; remove heart unit and heat pack before washing

Description

Over 1 million dogs have been comforted by the Original Snuggle Puppy, designed to ease loneliness and separation anxiety by recreating maternal comfort with physical warmth and a pulsing heartbeat. Every Snuggle Puppy purchase gives puppy parents the option to access additional Snuggle Puppy resources, helpful information, and other extras that help with their puppy's early days at home. Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Large

Specs 33

Product Dimensions 12 x 6 x 3 inches; 12 ounces
Item model number SP112
Batteries 2 AA batteries required. (included)
Manufacturer SNUGO - pallet ordering
Pet Toy Type Plush
Breed Recommendation Medium
Recommended Uses For Product Anxiety Relief
Indoor Outdoor Usage Indoor, Outdoor

Frequently asked questions

The Original Snuggle Puppy Heartbeat Stuffed Toy is designed to provide comfort and reduce anxiety in dogs. It mimics the heartbeat of another living organism, making your pet feel less alone and more relaxed. It's particularly useful for puppies transitioning to a new home, pets suffering from separation anxiety, or when facing situations that generally cause stress.

The Snuggle Puppy aids in behavioral training by offering a calming effect, which can significantly reduce or eliminate whining and barking at night or when left alone. This calming effect can help pets adapt to their crate, encouraging better sleep habits and facilitating crate training.

Yes, the Snuggle Puppy is safe for dogs of all ages and sizes. It is made with non-toxic materials and has a durable design. However, it's important to monitor your pet during initial use to ensure they do not attempt to chew through the toy and access the internal components.

The heartbeat feature in the Snuggle Puppy is designed to last for a considerable amount of time, and it is indeed replaceable. The heartbeat mechanism runs on batteries, which can be easily replaced when exhausted. This ensures your pet can continue to enjoy the comforting beat for as long as needed.

Similar Products

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The Snuggle Puppy Heartbeat Stuffed Toy is highly praised across various reviews for its effectiveness in soothing puppies and dogs dealing with anxiety, stress, and the challenges of crate training. It features a realistic heartbeat simulator and a heat pack, providing comfort and mimicking the presence of littermates or a mother's warmth. Owners report significant improvements in their dogs' ability to settle and sleep, particularly during the night and in stressful situations like thunderstorms, making it a valuable tool for easing the transition to a new home or crate.

Pros

  • 🐾 Realistic heartbeat simulator calms pets with separation anxiety.
  • 🔋 Long-lasting battery life ensures the heartbeat can be heard for days without interruption.
  • 🌡️ Includes heat packs that provide warmth for up to 12 hours, mimicking body heat.
  • 🐶 Effective for behavior training, including crate training and reducing whining.
  • 💪 Durable material withstands rough play and is a long-lasting comfort toy.

Cons

  • 🔥 Heating pack is single-use, which may not be sustainable or cost-effective for some.
  • ⚠️ Some puppies may attempt to chew or destroy the toy, requiring supervision.
  • 🔄 Difficulty in turning off the device, requiring holding down for an extended period.

Should I Buy It?

Yes, if you are bringing home a new puppy or have a dog that suffers from anxiety or stress, the Snuggle Puppy Heartbeat Stuffed Toy is worth the investment. It's a highly effective tool for providing comfort and easing transitions. However, be prepared to supervise if your pet tends to chew on toys and consider the ongoing cost of single-use heat packs.

Got us through the first night
Color: Golden Size: 1 Count (Pack of 1)
Review Image by Bunnita
Review Image by Bunnita
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it's completely worth it. The toy is soft and so far has taken the little guys teeth with no tearing. I'll update further if he manages to rip it open or anything Update: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I'm not sure my puppy noticed or cared and I haven't done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it's nap time. Update May 2017 -- He loves this toy, he still sleeps with it every night. It hasn't had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn't have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn't sure about it for a few days as it didn't smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling. Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it's held up surprisingly well. Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate! I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it's better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn't care. I will be getting more, possibly yearly, as he destroys them. ... show more
Reviewed in the United States on April 13, 2014 by Bunnita
It does its job
Color: Biscuit Size: 1 Count (Pack of 1)
Review Image by Samuel T. Craig
This did the trick for our new puppy. She loved it and wouldn't even come out of her crate for the first 24 hrs with it in it. She would rest her head on "her mom" and it was adorable! I didn't find the heartbeat too loud at all, and I personally didn't use the heating pad because I got scared reading reviews of dogs ripping it and it being toxic, so I stayed away. Our puppy is all grown now so wont be using it anymore, but was it overpriced? Absolutely. We only used it for two months. Still five stars though! ... show more
Reviewed in the United States on September 24, 2026 by Samuel T. Craig
I think this saved me!
Color: Biscuit Size: 1 Count (Pack of 1)
I love this Snuggle Puppy and cannot recommend it enough. My 8 week old lab puppy was doing very well in crate at night and willing would go in and out for meals, etc. But shut the door for a nap and he began the hysterics. And he did not stop which meant all day I had to have eyes on as he would sleep in area I had created in kitchen, outside of crate, for him to get use to living here (so needed watching) or listen to him cry and bark. I truly thought I was going to lose my mind and wanted to sob in the corner and functioning was impossible I was so tired. I was confident it was not the crate (tested my theory with creating slightly larger “playpen” like area and as soon as in there alone crying started). I kept researching what to do and nothing was helping and then I found a couple comments about this item. I figured it would be the best $40 I ever spent or the worst. It is the BEST! First time I put it in crate with my puppy he did not let out a single cry or bark and slept for 1.5 hours. It has continued to work each time and even helps him fall back asleep or stay more quietly playing in crate for a bit. Still exhausted but feel like we might make it. Thank you Snuggle Puppy!! ... show more
Reviewed in the United States on August 29, 2026 by Bella Lou
My dog hates it, but I love it
Color: Black Size: 1 Count (Pack of 1)
My soul dog recently passed away, so I bought this for his bonded (adult female Labrador) friend. She hated it from the start. Maybe it works better for puppies, but my dog is completely unnerved by the heartbeat. Refused to lay near it or even look at it. However, I definitely think this could be marketed as a tool for grieving dog owners. My pet may have hated it, but the heartbeat is surprisingly grounding and comforting to me. I’ve been having trouble sleeping since he passed, but the constant beat helps. Giving four stars *only* because the heartbeat can be a little intense. I wish there was an option to either turn it down or to buy a less powerful one. For anyone saying this toy isn’t “cute”, they’re being too fancy. It’s soft and adorable. Probably not great for dogs that like to chew. ... show more
Reviewed in the United States on July 14, 2026 by Kennysmum
WELL MADE, WORTH THE PRICE
Color: Golden Size: 1 Count (Pack of 1)
LONG LIVE SNUGGLE PUPPY! I am writing this nearly 3 years after I bought our first Snuggle Puppy, which I had in my new puppy's crate the day we brought her home. Here it is, 3 years later, and she still drags her Snuggle Puppy downstairs every morning, and brings it back upstairs to her crate every night. Then she uses it as a pillow. By this time it is pretty well worn from many washings, but I am amazed at how it has held up. None of the stitching has come apart, and there have been no holes in the material, despite the fact that my little demon puppy was a godzilla of a chewer and destroyed pillows, slippers, and her other stuffed toys, and enjoys beating up on her Snuggle Puppy when the mood seizes her. My dog is completely white,and so were her mom and siblings, so the white one was perfect for her. I did not keep the beating heart in for too many nights as it was very loud and didn't sound real to me, but we never missed it. And the warmer packets don't work like I wish they had - you can barely feel the warmth - because they are buried too deep inside, so you would probably have to use two expensive packets - I wish that part was designed better but I just gave up on that part and bought her a pet warming pad instead. This toy was such a success with my dog that I actually bought a second one to keep for when this one wears out, but that could be a long time. Still, Snuggle Puppy is such an enduring part of her life, and she loves it so much, that I want to make sure when the sad day comes that we have to put Snuggle Puppy to sleep, we have a replacement immediately. ... show more
Reviewed in the United States on October 15, 2026 by Anne Moore
Best ever for relaxing a new puppy!!!
Color: Brown & White Size: 1 Count (Pack of 1)
Review Image by Robyn Bradley
She’s loves her “baby”! The heartbeat is so relaxing, it help to keep her asleep. I highly recommend.
Reviewed in the United States on September 4, 2026 by Robyn Bradley
Good Companion
Color: Merle Size: 1 Count (Pack of 1)
My puppy really loves his Snuggle Puppy. It really helped him get through his first night home. After 4 weeks he hasn't gotten tired of it. Treats it like a security blanket and loves to sleep next to it. I find him resting his head on it. Carries it around with him all over the house. It's well constructed and durable. Very plush with generous stuffing and nice fuzzy texture. Holds its shape. Recommended. ... show more
Reviewed in the United States on August 29, 2026 by Go Man Van Gogh
Eh, just okay.
Color: Golden Size: 1 Count (Pack of 1)
It's cute and our 6m old golden liked it but mostly to chew on. A little expensive for a chew toy. We thought she would like it in her kennel at night to calm her but she didn't really. The heartbeat didn't work as intended.
Reviewed in the United States on October 13, 2026 by Chris Hayes
How it works
Checking for best price...