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Snuggle Puppie

Snuggle Puppy Heartbeat Toy, Calming Comfort, Medium Breeds - Biscuit

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Availability: In Stock.
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Arrives Thursday, Sep 10
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Color: Biscuit


Size: 1 Count (Pack of 1)


Features

  • Heartbeat Toy for Medium Breeds: Plush comfort toy (12 x 8 in) sized for dogs 25-70 lbs; includes beating heart, 1 disposable heat pack, and 2 AAA batteries; also available in Junior for small breeds and Large for 70+ lb breeds
  • Battery-Powered Heartbeat: Provides a rhythmic pulsing sensation designed to comfort puppies during rest, crate time, or overnight use; press button and place heart in belly pouch; batteries included; not a chew toy, remove heart before unsupervised play
  • Calming Comfort for New Puppies: Designed to help your puppy settle during first nights home, crate training, and bedtime; rhythmic heartbeat and warmth create a soothing littermate-like presence; many owners use during travel, storms, and separation
  • Heat Pack and Easy Care: Disposable heat pack inserts into belly pouch for up to 24 hours of warmth (single-use; replacement packs sold separately in 6-pack and 12-pack); plush toy is machine washable; remove heart unit and heat pack before washing
  • Trusted by Over 1 Million Dog Owners: The original heartbeat comfort toy designed by SmartPetLove; used by breeders, shelters, and veterinary professionals; available in three sizes to fit every breed; batteries included and ready to use from day one

Description

Over 1 million dogs have been comforted by the Original Snuggle Puppy, designed to ease loneliness and separation anxiety by recreating maternal comfort with physical warmth and a pulsing heartbeat. Every Snuggle Puppy purchase gives puppy parents the option to access additional Snuggle Puppy resources, helpful information, and other extras that help with their puppy's early days at home. Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Large Our puppy essentials have helped to reduce stress and anxiety for over 1,000,000 pets and counting. We design our puppy essentials to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort and calm. For over two decades our Snuggle Puppy toys have successfully reduced stress and anxiety for over 1,000,000 pets. Our Michigan based company began in 1997. Ever since we've been helping pets and pet parents with problems such as separation anxiety, traveling and crate training. We design our products to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort. Snuggle Puppy toys have become a much-needed friend for over 1 million pets. We've helped hundreds of shelters and organizations bring comfort to the animals waiting to be adopted through our Snuggle Puppy Cares program. Comfort should always be the perfect fit. Snuggle Puppy plushes are available in three sizes designed for small, medium, & large breeds Their new best friend who looks just like them. Breed Buddies honors the joy and pride of loving your breed. All-natural, made in the USA supplements designed to support your puppy’s growth, gut health, and overall vitality.

Specs & Other Info

SpecificationDetails
AvailabilityCurrently in production
Dimensions12 x 6 x 3 inches; 0.75 pounds
Model NumberSP112
Power Source2 AA batteries (included)
Release DateMay 10, 2017
BrandSmartPetLove
OriginManufactured in China
Ranking#361 in Pet Supplies, #2 in Plush Toys for Dogs
Package Size9.17 x 6.26 x 4.21 inches
Product NameSnuggle Puppy Biscuit
ColorBiscuit
Size1 Count (Pack of 1)
MaterialPolyester
Suitable for AgesAll Life Stages
Quantity1 item per pack
TypePlush Toy
Recommended ForAll Breed Sizes
Included ComponentAnxiety Relief Snuggle Puppy - Biscuit
Intended UseBehavior management, Indoor use
Activation InstructionsTo activate, remove tab, press the button for 8 hours of use or hold for 24 hours of continuous use. Press and hold to switch off.
WarrantyNo Warranty

Frequently asked questions

The Original Snuggle Puppy Heartbeat Stuffed Toy is designed to provide comfort and reduce anxiety in dogs. It mimics the heartbeat of another living organism, making your pet feel less alone and more relaxed. It's particularly useful for puppies transitioning to a new home, pets suffering from separation anxiety, or when facing situations that generally cause stress.

The Snuggle Puppy aids in behavioral training by offering a calming effect, which can significantly reduce or eliminate whining and barking at night or when left alone. This calming effect can help pets adapt to their crate, encouraging better sleep habits and facilitating crate training.

Yes, the Snuggle Puppy is safe for dogs of all ages and sizes. It is made with non-toxic materials and has a durable design. However, it's important to monitor your pet during initial use to ensure they do not attempt to chew through the toy and access the internal components.

The heartbeat feature in the Snuggle Puppy is designed to last for a considerable amount of time, and it is indeed replaceable. The heartbeat mechanism runs on batteries, which can be easily replaced when exhausted. This ensures your pet can continue to enjoy the comforting beat for as long as needed.

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Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The Snuggle Puppy Heartbeat Stuffed Toy is highly praised across various reviews for its effectiveness in soothing puppies and dogs dealing with anxiety, stress, and the challenges of crate training. It features a realistic heartbeat simulator and a heat pack, providing comfort and mimicking the presence of littermates or a mother's warmth. Owners report significant improvements in their dogs' ability to settle and sleep, particularly during the night and in stressful situations like thunderstorms, making it a valuable tool for easing the transition to a new home or crate.

Pros

  • 🐾 Realistic heartbeat simulator calms pets with separation anxiety.
  • 🔋 Long-lasting battery life ensures the heartbeat can be heard for days without interruption.
  • 🌡️ Includes heat packs that provide warmth for up to 12 hours, mimicking body heat.
  • 🐶 Effective for behavior training, including crate training and reducing whining.
  • 💪 Durable material withstands rough play and is a long-lasting comfort toy.

Cons

  • 🔥 Heating pack is single-use, which may not be sustainable or cost-effective for some.
  • ⚠️ Some puppies may attempt to chew or destroy the toy, requiring supervision.
  • 🔄 Difficulty in turning off the device, requiring holding down for an extended period.

Should I Buy It?

Yes, if you are bringing home a new puppy or have a dog that suffers from anxiety or stress, the Snuggle Puppy Heartbeat Stuffed Toy is worth the investment. It's a highly effective tool for providing comfort and easing transitions. However, be prepared to supervise if your pet tends to chew on toys and consider the ongoing cost of single-use heat packs.

    • Got us through the first night
Color: Golden Size: 1 Count (Pack of 1)
Review Image by Bunnita
Review Image by Bunnita
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it's completely worth it. The toy is soft and so far has taken the little guys teeth with no tearing. I'll update further if he manages to rip it open or anything Update: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I'm not sure my puppy noticed or cared and I haven't done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it's nap time. Update May 2017 -- He loves this toy, he still sleeps with it every night. It hasn't had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn't have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn't sure about it for a few days as it didn't smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling. Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it's held up surprisingly well. Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate! I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it's better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn't care. I will be getting more, possibly yearly, as he destroys them. ... show more
Reviewed in the United States on April 13, 2014 by Bunnita
    • I think this saved me!
Color: Biscuit Size: 1 Count (Pack of 1)
I love this Snuggle Puppy and cannot recommend it enough. My 8 week old lab puppy was doing very well in crate at night and willing would go in and out for meals, etc. But shut the door for a nap and he began the hysterics. And he did not stop which meant all day I had to have eyes on as he would sleep in area I had created in kitchen, outside of crate, for him to get use to living here (so needed watching) or listen to him cry and bark. I truly thought I was going to lose my mind and wanted to sob in the corner and functioning was impossible I was so tired. I was confident it was not the crate (tested my theory with creating slightly larger “playpen” like area and as soon as in there alone crying started). I kept researching what to do and nothing was helping and then I found a couple comments about this item. I figured it would be the best $40 I ever spent or the worst. It is the BEST! First time I put it in crate with my puppy he did not let out a single cry or bark and slept for 1.5 hours. It has continued to work each time and even helps him fall back asleep or stay more quietly playing in crate for a bit. Still exhausted but feel like we might make it. Thank you Snuggle Puppy!! ... show more
Reviewed in the United States on August 29, 2026 by Bella Lou
    • Best crate training comfort toy!
Color: Brown Size: 1 Count (Pack of 1)
Review Image by angelique
This just arrived today and it is working wonders!! Our new baby absolutely loves it and wasted no time snuggling up to it. The heart beat is comforting and I will recommend to anyone getting a new little one
Reviewed in the United States on August 4, 2026 by angelique
    • Must have!
Color: Biscuit Size: 1 Count (Pack of 1)
my puppy loved it! she won’t go to sleep without it and it help with crate training so much! especially when they are used to sleeping with their siblings to all of a sudden having to sleep alone. It helps!
Reviewed in the United States on August 21, 2026 by gabby
    • Good quality, price and fast shipping
Color: Grey Size: 1 Count (Pack of 1)
What a relief this puppy has been. Princess Fiona is sleep all through the night (until the cat bugs her). Before I got it I was up and down all night. I have it on the mode so when she moves it comes on. Personally, I recommand this product for new puppies. She's so cute when she cuddles it.
Reviewed in the United States on August 5, 2026 by Happy4Life
    • I highly recommend the snuggle buddy
Color: Biscuit Size: 1 Count (Pack of 1)
Review Image by Courtney O.
I bought this for a 2 month old puppy I was bringing home who was used to sleeping in a crate with his siblings. He loved it and I truly think the heart beat was key. I left it in motion activation mode and it worked like a charm. He is 8 months now and still loves it. The battery died in the heart insert so I just removed it. I have washed it and it came out fine. I highly recommend. ... show more
Reviewed in the United States on September 3, 2026 by Courtney O.
    • Must have for a new puppy!
Color: Biscuit Size: 1 Count (Pack of 1)
Review Image by Debra A. Ketterer
We have had this snuggle puppy for three months now. It was a must have for our new pup! We had it prior to getting him. He became very attached to it the first few weeks we had him. Puppy would drag it out of his crate to snuggle during the day. (As pictured) Our pup is almost 6 months old now and still carries it out to his bed and snuggles it. We used the setting where the heartbeat turned on with any movement. The battery finally died after 3 straight months of use. This item, in addition to a blanket with his litter mates scent helped ease his transition into our home. He is a chewer, yet does not mess with this toy. He still enjoys it! In addition to helping with anxiety and attachment, the item is easily washed and dried in a mesh bag. It still looks like new! ... show more
Reviewed in the United States on June 30, 2026 by Debra A. Ketterer
    • PUP MOMS PLEASE READ!!!!!!!!!!! (REAL RAW REVIEW)
Color: Golden Size: 1 Count (Pack of 1)
Review Image by Toni B.
I give this product an 3/5 stars this is my most UPDATED 2024 VERSION I got my new puppy June 14th she’s a maltipoo and I ordered this 2 days before she arrived but it came overnight so I would say I got this June 13th is when it arrived and I bought this because my mom was telling me how puppies will cry and cry through the night so I went on Amazon searching for something and I found this read all the reviews everybody loved this so I said why not buy this and see what the hype is so her first night home was HECTIC this is a REAL RAW REVIEW !! I put the heating pad and the little heartbeat inside of this stuffed animal and it didn’t help her at all she whined and cried through the night keeping me up FOR HOURS keep in mind this is the very first night home I even tried to switch the heartbeat around in the stuffed animal and eventually I ended up having to take the heartbeat out and place it on the cage it worked for a short period of time until she started crying and crying again I don’t know if this was because I waited to turn it on until nighttime I don’t know what it was but the first night was horrible and this thing didn’t do in hopes what I thought it would do so today is now June 17th the day I’m writing this review and puppy mamas it will mark 3 days of her being with me Saturday and Sunday she slept through the night no noise i did have the heartbeat on but I leave it on the outside and not inside I leave it on top of the stuffie and I’ve noticed her starting to cuddle up with the stuffie I just feel like I shouldn’t have to leave the heartbeat on the outside of the stuffie and I’m also crate training her in the process so she’s learning when she cries I won’t be taking her out until I wake up but so far so good only issue is me not being able to keep the heart inside the stuffie it’s very annoying and because she’s so teenie tiny she barely has teeth and is teething and it gets on the side where she is potty training but I give it 3 stars because I’ve seen her cuddle up with it like I said I don’t know if this is due to her actually liking the stuffie or her realizing she won’t get out the crate until morning time so she sleeps next to it for comfort but I am grateful that we have been able to sleep through the night peacefully on her second and third night with us that’s what I’m most grateful for because she’s her coat color is white and the stuffie is white they do blend in together 😂which is hard to tell if she’s in the cage when I wake up even though I know she is I would’ve gotten closer but I didn’t want to wake her my puppy was 7 weeks when I picked her up she just turned 8 weeks yesterday. Again puppy mommies I’m not sure if this is something you introduce to them when they first get home and not waiting until nighttime but I’ve started turning the heartbeat on 2 hours before her bedtime or 1 hour and a half and I’ve noticed changes helping to stay quiet through the night and again as I’ve said I wake up and she’s sleep next to it in the cage . This also NEVER came with an QR CODE to “get a free toy” like the other reviews were saying .. mine never came with one so that’s a lie . ... show more
Reviewed in the United States on June 17, 2024 by Toni B.

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