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Snuggle Puppy Original Heartbeat Puppy Toy with Real-Feel Pulse & Heat Pack, Calming Sleep Aid for Puppy Anxiety, Crate Training, First Nights & New Puppy Transition - Biscuit

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Color: Biscuit


Size: 1 Count (Pack of 1)


Features

  • Real-Feel heartbeat and heat pack: Includes a battery-powered heartbeat component and removable heat pack designed to provide a rhythmic pulsing sensation during rest, crate time, or overnight use
  • Created for a puppys first nights at home: Frequently used when introducing a puppy to a new sleeping space or crate, helping establish a consistent bedtime routine from the start
  • Familiar companion during separation moments: A soft plush presence many owners introduce when a puppy sleeps alone for the first time or during quiet rest periods
  • Soft plush construction with durable stitching: Made with soft plush materials and reinforced seams to support regular handling, cuddling, and daily puppy use
  • Easy care for everyday use: Heartbeat unit and heat pack remove easily, allowing the plush toy to be machine washed and reused throughout early puppy stages

Description

Over 1 million dogs have been comforted by the Original Snuggle Puppy, designed to ease loneliness and separation anxiety by recreating maternal comfort with physical warmth and a pulsing heartbeat. Every Snuggle Puppy purchase gives puppy parents the option to access additional Snuggle Puppy resources, helpful information, and other extras that help with their puppy's early days at home. Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Medium Snuggle Puppy - Large Our puppy essentials have helped to reduce stress and anxiety for over 1,000,000 pets and counting. We design our puppy essentials to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort and calm. For over two decades our Snuggle Puppy toys have successfully reduced stress and anxiety for over 1,000,000 pets. Our Michigan based company began in 1997. Ever since we've been helping pets and pet parents with problems such as separation anxiety, traveling and crate training. We design our products to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort. Snuggle Puppy toys have become a much-needed friend for over 1 million pets. We've helped hundreds of shelters and organizations bring comfort to the animals waiting to be adopted through our Snuggle Puppy Cares program. Comfort should always be the perfect fit. Snuggle Puppy plushes are available in three sizes designed for small, medium, & large breeds Their new best friend who looks just like them. Breed Buddies honors the joy and pride of loving your breed. Visit the Store All-natural, made in the USA supplements designed to support your puppy’s growth, gut health, and overall vitality. Visit the Store

Specs & Other Info

SpecificationDetails
AvailabilityCurrently in production
Dimensions12 x 6 x 3 inches; 0.75 pounds
Model NumberSP112
Power Source2 AA batteries (included)
Release DateMay 10, 2017
BrandSmartPetLove
OriginManufactured in China
Ranking#361 in Pet Supplies, #2 in Plush Toys for Dogs
Package Size9.17 x 6.26 x 4.21 inches
Product NameSnuggle Puppy Biscuit
ColorBiscuit
Size1 Count (Pack of 1)
MaterialPolyester
Suitable for AgesAll Life Stages
Quantity1 item per pack
TypePlush Toy
Recommended ForAll Breed Sizes
Included ComponentAnxiety Relief Snuggle Puppy - Biscuit
Intended UseBehavior management, Indoor use
Activation InstructionsTo activate, remove tab, press the button for 8 hours of use or hold for 24 hours of continuous use. Press and hold to switch off.
WarrantyNo Warranty

Frequently asked questions

The Original Snuggle Puppy Heartbeat Stuffed Toy is designed to provide comfort and reduce anxiety in dogs. It mimics the heartbeat of another living organism, making your pet feel less alone and more relaxed. It's particularly useful for puppies transitioning to a new home, pets suffering from separation anxiety, or when facing situations that generally cause stress.

The Snuggle Puppy aids in behavioral training by offering a calming effect, which can significantly reduce or eliminate whining and barking at night or when left alone. This calming effect can help pets adapt to their crate, encouraging better sleep habits and facilitating crate training.

Yes, the Snuggle Puppy is safe for dogs of all ages and sizes. It is made with non-toxic materials and has a durable design. However, it's important to monitor your pet during initial use to ensure they do not attempt to chew through the toy and access the internal components.

The heartbeat feature in the Snuggle Puppy is designed to last for a considerable amount of time, and it is indeed replaceable. The heartbeat mechanism runs on batteries, which can be easily replaced when exhausted. This ensures your pet can continue to enjoy the comforting beat for as long as needed.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The Snuggle Puppy Heartbeat Stuffed Toy is highly praised across various reviews for its effectiveness in soothing puppies and dogs dealing with anxiety, stress, and the challenges of crate training. It features a realistic heartbeat simulator and a heat pack, providing comfort and mimicking the presence of littermates or a mother's warmth. Owners report significant improvements in their dogs' ability to settle and sleep, particularly during the night and in stressful situations like thunderstorms, making it a valuable tool for easing the transition to a new home or crate.

Pros

  • 🐾 Realistic heartbeat simulator calms pets with separation anxiety.
  • 🔋 Long-lasting battery life ensures the heartbeat can be heard for days without interruption.
  • 🌡️ Includes heat packs that provide warmth for up to 12 hours, mimicking body heat.
  • 🐶 Effective for behavior training, including crate training and reducing whining.
  • 💪 Durable material withstands rough play and is a long-lasting comfort toy.

Cons

  • 🔥 Heating pack is single-use, which may not be sustainable or cost-effective for some.
  • ⚠️ Some puppies may attempt to chew or destroy the toy, requiring supervision.
  • 🔄 Difficulty in turning off the device, requiring holding down for an extended period.

Should I Buy It?

Yes, if you are bringing home a new puppy or have a dog that suffers from anxiety or stress, the Snuggle Puppy Heartbeat Stuffed Toy is worth the investment. It's a highly effective tool for providing comfort and easing transitions. However, be prepared to supervise if your pet tends to chew on toys and consider the ongoing cost of single-use heat packs.


  • Puppy finally calmed down!!
Color: Biscuit Size: 1 Count (Pack of 1)
Great product i would recommend!!! Within a few minutes my puppy settled down and fell asleep with the plushie. The night before this purchase she was non stop whining in her crate and couldn’t get any sleep longer than 10 mins. It’s been Atleast 3 hours and she’s been peacefully sleeping without any issues. Go ahead and purchase this!! ... show more
Reviewed in the United States on July 10, 2026 by Isabella

  • Sleeping through the night!
Color: Biscuit Size: 1 Count (Pack of 1)
This plushie was really great for our new puppy. From the first day we got him, he has slept through the nights and taken great naps. It stays warm for a very long time and the heartbeat is realistic. Easy to turn on and off. Very lightweight and good for puppies or any type of dog. Even through teething, it is still intact and he has not made any rips or holes. Would recommend for any dog or cat owner, as my cat even tried sleeping with it! ... show more
Reviewed in the United States on May 27, 2026 by Mia

  • Best for anxious dogs
Color: Golden Size: 1 Count (Pack of 1)
my dog has always had bad separation anxiety. He is 15 years old now. he can be so restless and anxious. I just bought this about a week ago. it is INCREDIBLE. I just place it on him when he is laying down or if we are traveling in his carrier bag and he calms down immediately. it's as if it hypnotizes him to sleep. being able to have my dog calm and relaxed has been such a great gift ! ... show more
Reviewed in the United States on June 30, 2026 by Olivia

  • Great comfort for puppies — but important safety note
My Pomeranian puppy loved this snuggle pup. It really helped her settle during her first nights away from her littermates, especially since she’s tiny, came from a warmer climate, and is in her “monkey stage” with very little coat. The warmth and heartbeat were a huge comfort. I did buy the “special edition” for the lighter color, though the higher price felt a bit steep since it’s just a color change. Safety tip: The heating pads for this toy are the same type of disposable hand warmers you can buy in bulk for much less. You can also use small ice packs in warmer months. However, both warmers and ice packs can be dangerous if punctured. If your puppy is a chewer—or you’re not sure yet—supervise closely. If you see any chewing, discontinue using warmers or ice packs immediately. For non‑chewers who just want to snuggle, this product works wonderfully and makes the transition to a new home much easier. ... show more
Reviewed in the United States on December 31, 2025 by Sk1ttl3z

  • Got us through the first night
Color: Golden Size: 1 Count (Pack of 1)
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it's completely worth it. The toy is soft and so far has taken the little guys teeth with no tearing. I'll update further if he manages to rip it open or anything Update: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I'm not sure my puppy noticed or cared and I haven't done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it's nap time. Update May 2017 -- He loves this toy, he still sleeps with it every night. It hasn't had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn't have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn't sure about it for a few days as it didn't smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling. Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it's held up surprisingly well. Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate! I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it's better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn't care. I will be getting more, possibly yearly, as he destroys them. ... show more
Reviewed in the United States on April 13, 2014 by Bunnita

  • Transition Must Have!
Color: Golden Size: 1 Count (Pack of 1)
I was so skeptical that this would work, but gave it a try and so glad i did. My golden slept so soundly her first 2 nights and favors this just as much if not a little more than the stuffy with her mother’s scent. She loves to lay her head right on top of it or snuggle up along side it. Transitioning to crate is 100x easier with this product. ... show more
Reviewed in the United States on July 3, 2026 by Tyler Kalinski

  • Your puppy needs this…
Color: Brown Size: 1 Count (Pack of 1)
The snuggle puppy was a lifesaver for our puppy. She’s almost six months old now and still sleeps with it, and it’s the only toy she doesn’t chew. She only gets it at night in her kennel, and she snuggles up with it and sleeps like a champ all night. I hesitated to buy it because of the price, but it has been so worth it. We no longer use the heartbeat, but that was very helpful at first with being separated from her litter mates. ... show more
Reviewed in the United States on July 3, 2026 by Zoe

  • Mixed feelings
Color: Mocha Size: 1 Count (Pack of 1)
I got this for my puppy when I took him home at 8 weeks, and he is now 5 months. I think it did help him for the early stages of his nighttime crate training, because when I'd look on the camera I saw him laying his head on top of it. When the snuggle puppy was in the wash, my puppy would cry more than usual unless he had a replacement stuffed animal. So while helpful, I'm not necessarily sure that the heartbeat in the toy is what he likes, or just stuffed animals in general. I'm glad to have gotten it, just in case, but I do have critiques. It's not very durable, and I've had to repair it a few times. He does really love his snuggle puppy, but I don't think he sees it any differently than his other soft toys - he wants to play with it and rip its head off too. It's kind of....not cute. It could be much cuter. The price is way too high for this thing. I will say, I've accidentally put it through the washing machine and dryer twice with the heart still inside the pouch, so the Velcro is really pretty strong lol. It was an ok purchase, and it's been cute to see him grow so much larger than it. ... show more
Reviewed in the United States on May 18, 2026 by hatchibomitar

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