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Extended holiday returns
FREE refund/replacement until Jan 31, 2026 Learn more
FREE refund/replacement until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Thursday, Nov 13
Color: birthday suit
Size: 0.18 Fl Oz (Pack of 1)
Features
- Hydrating Formula: The SHEGLAM Color Bloom Liquid Blush provides hydrating properties to keep your cheeks looking fresh and vibrant.
- Cruelty-Free: This blush is made with cruelty-free materials, making it an ethical choice for makeup lovers.
- Matte Finish: The matte finish gives your cheeks a smooth, polished look that blends seamlessly with your skin.
- Light Coverage: With just a little bit of product, this blush provides light coverage that enhances your natural beauty.
- Waterproof: The waterproof formula allows you to wear this blush all day without worrying about smudging or fading.
Item Form: Cream
Coverage: Light
Brand: SHEGLAM
Color: birthday suit
Skin Tone: Medium
Product Dimensions : 1.38 x 0.94 x 1.38 inches; 0.71 ounces
Item model number : B-165
Manufacturer : SHEGLAM
Best Sellers Rank: #535 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Face Blushes
#3 in Face Blushes:
Customer Reviews: 4.5 4.5 out of 5 stars 12,748 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Nov 13
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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- Financing through Apple Pay
Learn more about financing & leasing here.
Top Amazon Reviews
Color: Matte Petal Talk
Size: 0.18 Fl Oz (Pack of 1)
Influenced by Shelby Ann’s recommendation, I decided to try the SHEGLAM Color Bloom Liquid Blush in Petal Talk. It did not disappoint. The color payoff is strong and true, and the shade itself is a beautiful soft pink that brightens the face instantly. Just the smallest amount blends evenly and leaves a natural matte finish that looks polished but never flat. What stands out most is its efficiency—one drop is enough to create the kind of look other blushes need layers to achieve. That quality alone makes it a smart choice for anyone who values results and longevity in their makeup bag. The applicator makes it easy to control how much product you use, which means you can build intensity with precision. I’ve worn it on long days, and it holds up without fading or patchiness. For the price, it feels like a high-end product disguised in simple packaging. This is a shade and formula that earns a permanent spot in my collection.
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Reviewed in the United States on September 5, 2025 by Ingrid
Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
This blush is EVERYTHING. A tiny dot goes a long way and it blends out so smooth. The color payoff is gorgeous — it gives that fresh, natural flush without looking streaky. Honestly feels like a high-end product but for way cheaper. Thank me later 🤗 Pros: • Super pigmented (you only need the smallest amount). • Blends out beautifully and looks natural. • Long-lasting, stays on all day. • Affordable and looks/feels way more expensive. Cons: • Easy to overdo it if you’re heavy-handed (seriously, just dab). Overall, I loveeeee this blush. Definitely one of my fave budget beauty finds.
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Reviewed in the United States on October 14, 2025 by Isavel M
Color: Rose Ritual
Size: 0.18 Fl Oz (Pack of 1)
I really love this SHEGLAM Color Bloom Liquid Blush in the Rose Ritual shade! The color is so pretty and gives my cheeks a natural, healthy flush without looking overdone. It blends out smoothly and evenly, and the matte finish looks soft and flattering on my skin. A little goes a long way with this blush—just a small dot is enough for both cheeks—so the bottle will last a long time. I also like how lightweight it feels, not sticky or heavy, and it stays put throughout the day without fading too quickly. The packaging is sleek and easy to use, and it feels much more high-end than the price suggests. Overall, this is a beautiful blush that’s affordable, long-lasting, and perfect for everyday wear.
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Reviewed in the United States on August 27, 2025 by Adis & Oscar Adis & Oscar
Color: Matte Petal Talk
Size: 0.18 Fl Oz (Pack of 1)
I really wanted to love this Sheglam Color Bloom Liquid Blush—the packaging is adorable, the texture is smooth, and the tone is gorgeous on the cheeks. However, when it arrived, I discovered it’s much less pigmented than I’d hoped. As one reviewer said, “you have to use a lot to get any significant color payoff” . What I love: The shade is so pretty—it blends like a dream and gives a natural, matte-yet-soft flush with no streaks . Formula texture is silky and buildable, and it dries down beautifully without feeling heavy . What could be better: Barely noticeable with one dot—especially on medium or darker skin tones. As a very pale-skin reviewer pointed out: “just a small dot kinda disappears… I have to apply more than I would expect” . Because of the lack of pigment, I find myself layering it—first multiple dots, then a powder blush on top for more color. Bottom line: If you're after a subtle, natural look, this blush is a good pick—lovely tone, easy to blend, skin-friendly and affordable (~$7). But if you want something that delivers a bold, vibrant flush in a single swipe, you’ll probably need more product or should consider a more pigmented option. Still, for sheer everyday wear, it’s cute and budget-friendly.
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Reviewed in the United States on June 25, 2025 by Mother of Dachshunds Mother of Dachshunds
Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
I’m absolutely obsessed with this liquid blush. it’s my go-to for that fresh, dewy glow that looks straight from within! A few drops blend so effortlessly, giving my cheeks a soft, natural flush that lasts all day. I love how buildable it is. It is perfect for those no-makeup days or when I want a little extra pop of color. It instantly brightens my face and makes me feel confident and radiant every single time I wear it!
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Reviewed in the United States on October 10, 2025 by melody_wave78
Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
I’m obsessed with this liquid blusher! The formula is ultra-light and blends like a dream, leaving the perfect natural flush without looking heavy. The pigment is buildable — one dot for a soft glow, two for a bold pop. I also love how long it lasts; even after hours, my cheeks still look fresh and radiant. Just make sure to blend quickly since it sets fast. Definitely a staple for that effortless dewy look! I highly recommend and I am planning to buy other colors.
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Reviewed in the United States on September 29, 2025 by Deep Patel