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Rimmel London Lasting Finish 25HR - 50 Fair Porcelain - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

  • Based on 1,013 reviews
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Availability: Only 5 left in stock, order soon!
Fulfilled by Amazon

Arrives Monday, Jun 16
Order within 22 hours and 10 minutes
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Color: Fair Porcelain 50


Size: 1 Ounce (Pack of 1)


Features

  • 25 hours of transfer-proof wear
  • Full coverage with a natural finish
  • Skin-friendly Comfort Serum
  • Waterproof formula
  • SPF 20 to help protect skin

Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

Item Form: Cream


Color: Fair Porcelain 50


Skin Type: Normal


Finish Type: Natural


Recommended Uses For Product: Skin Imperfections, Full Coverage, Skin, Foundation


Package Dimensions ‏ : ‎ 9.8 x 5.43 x 1.42 inches; 3.84 ounces


Manufacturer ‏ : ‎ Coty Inc.


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 16

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Oily girl approved!
Color: Fair Porcelain 50 Size: 1 Ounce (Pack of 1)
I've STRUGGLED to find makeup that doesn't come off within a couple hours due to my oily skin. I can at least make it 6 hours with this without feeling greasy, which is a huge HUGE deal for me. Combination ladies are probably best for this, but oily gals can still find relief here.
Reviewed in the United States on June 9, 2025 by KimC

  • Perfect everyday Foundation
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask. ... show more
Reviewed in the United States on June 4, 2025 by Janice Kern

  • Long-Lasting Competitive Makeup-However...
Color: Golden Beige 210 Size: 1 Ounce (Pack of 1)
I have used various Rimmel products for years. I tried this foundation because it offers several factors I look for in a foundation--long-wear and SPF plus coverage. I have combination skin and want/need a foundation that will stay put and not fade after several hours or start to slide off my skin. This is a long-wearing makeup--as for 24 hr's long, well, I don't know about that because I remove my makeup prior to going to bed. I can get through the day with it, though, with maybe some blotting around the nose and forehead. I appreciate the SPF in the makeup too although, I do wear some extra sunscreen under the foundation for added protection. Since it is a long-wearing makeup I remove it with micellar water or a makeup tissue first and then use my cleanser. However, at the same time even though this makeup is long-wearing I am not sure it is sweat-proof? (because on hot days I have to blot more, maybe just my skin type too, probably not the best for oily skin in hot weather). Also, consider yourself fortunate if you can find your foundation shade on this particular site offering because there is a limited amount of colors. Since it is kind of a matte type makeup due to the long lasting properties dry skin types might need moisturizer to prevent drag when spreading or may find it too heavy--plus makeup can sometimes accentuate wrinkles too. At the same time it is competitively priced to higher end brands and comes in a pump bottle which protects the efficacy of the product compared to a bottle with an open top that gets dumped on your hand or finger to apply and can get contaminated with bacteria as a result. Another competitive makeup product out there. ... show more
Reviewed in the United States on August 19, 2024 by RLH

  • Makeup
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
Love love love! My favorite makeup!
Reviewed in the United States on June 8, 2025 by Susan Maser

  • Foundation Makeup
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
I ordered this for my Mom. It looks great on her and she just turned 86. Her face looks so smooth and pretty.
Reviewed in the United States on May 24, 2025 by Brenda

  • Strong fragrance
Color: Classic Beige 201 Size: 1 Ounce (Pack of 1)
Nice medium coverage but the fragrance is over powering for me. I prefer unscented.
Reviewed in the United States on March 30, 2025 by LN

  • Best foundation ever.
Color: Classic Beige 201 Size: 1 Ounce (Pack of 1)
I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power. ... show more
Reviewed in the United States on April 27, 2025 by YAY

  • Perfect for me
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
I love this foundation, and the price is great
Reviewed in the United States on June 1, 2025 by Gina

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