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PÜR MINERALS

PÜR MINERALS 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Medium-to-Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow & Skin Texture

  • Based on 1,741 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jul 30
Order within 20 hours and 49 minutes
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Style: LN1/Porcelain


Features

  • Multitasking Foundation & Concealer: PURs 4-in-1 Love Your Selfie is a skincare-infused medium-to-full coverage Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skins appearance with flawless-looking coverage.
  • Comes With 2 Applicators: Conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump.
  • Skin-Loving Benefits: Enriched with age-defying Ceretin Complex and an antioxidant-rich Energy Complex. Helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light.
  • All the Beauty You Love, None of the Ingredients You Dont: PUR products are 100% cruelty-free and vegan. Weve also left out unnecessary ingredients, making this product paraben-, talc-, petrolatum-, mineral oil- and gluten-free.
  • Beauty Pure & Simple: Weve redefined clean beauty with one mission in mindto offer multitasking beauty solutions that support your lifestyle. Our products leave your skin looking and feeling its best, long after the makeup comes off!

Product Dimensions ‏ : ‎ 1.5 x 1.5 x 4.38 inches; 3.2 ounces


Item model number ‏ : ‎ 951203010


UPC ‏ : ‎


Best Sellers Rank: #17,559 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #172 in Foundation Makeup


#172 in Foundation Makeup:


Customer Reviews: 4.4 4.4 out of 5 stars (2,375)


Item Form: Cream


Color: LN1/Porcelain


Skin Type: All


Recommended Uses For Product: Two ways to apply; conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump.


Container Type: Bottle


Brand Name: PÜR MINERALS


Product Benefits: It’s not just makeup, its skincare too. Age-defying Ceretin Complex and antioxidant-rich Energy Complex helps fight environmental stressors and protect from visible blue light exposure.


Skin Tone: Light


Age Range Description: Adult


Specialty: not-tested-on-animals


Country as Labeled: United States


Package Type Name: Box


UPC: 847137040673


Model Number: 951203010


Manufacturer Part Number: PUR-


Additional Features: Two ways to apply; conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump.


Finish Types: Matte


Coverage: Full


Item Weight: 3.2 ounces


Item Dimensions: 1.5 x 1.5 x 4.38 inches


Number of Items: 1


Unit Count: 1.2 Fluid Ounces


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • It didnt run, last lasted in heat of Texas in late April It didnt run, last lasted in heat of Texas in late April
Style: MG7/Beige
Review Image by Sammie
Review Image by Sammie
Why did you pick this product vs others?: I used it to cover my blemishes for a wedding that I was attending. I live in California, and I went to Texas for the wedding, and I was afraid of the weather melting off my makeup with the amount of AC and fanning that I was doing the makeup did not smear and lasted all day and I only needed to touch up once. And I started the makeup at 11 in the morning, and it lasted till 9:30PM at night, I did touch up once but these are the photos. I did notice that it was true to my skin tone. ItLooked great on my skin, I don't think it covered my pores but I didn't get it for the pore reason. It definitely covered my blemishes, and it didn't run. The only thing is, I noticed the next day. My skin was a little irritated and that's because I have. Very sensitive skin. But it did not result in any pimple or anything which I was scared of so it worked out really well.I kept it and and I plan to use it again whenever I have an event. ... show more
Reviewed in the United States on July 13, 2025 Reviewed in the United States on July 13, 2025 by Sammie
    • Wonderful 4 in one foundation...long lasting. Wonderful 4 in one foundation...long lasting.
Style: MG5/Almond
Review Image by Heather
Review Image by Heather
Fantastic product! I have rosacea. It gets painful with most liquid products. This makeup didn't hurt. It covered my redness and red veins from rosacea, as well as dark spots and my dark circles under my eyes. Light single application used. Not cakey. Long wearing. I needed it for my daughter's wedding. I lived being able to put it on and go. It matched my skin tone. It's very versatile. Cost isn't very high. More affordable than Ulta or Sephora, with fancy product quality. I'm 52 and my 78 year old Mother used it. It covered her age spots and made her feel beautiful. This is priceless. ... show more
Reviewed in the United States on July 4, 2025 Reviewed in the United States on July 4, 2025 by Heather
    • Great product
Style: MG5/Almond
Love this foundation amazing coverage long-lasting all They wear not cakey love it
Reviewed in the United States on May 27, 2026 by Kerystin ruibal
    • Great for normal or oily skin.
Style: MP3/Blush Medium
I always have trouble finding the right shade of foundation when I order online. Took a chance and what I chose was just fine. PUR website has a quiz. It has decent coverage, nothing completely covers my discoloration from sun exposure when I was younger. I use PUR moisturizing tint (available from Amazon). I but I need more coverage when I’m going out. I used my serum (Farmhouse Fresh Lustre Rose, available on Amazon) and the PUR tinted moisturizer, but my skin was pretty dry after applying the PUR foundation. I was looking for something dewy, but this is matte. So, I put a little bit of serum on my finger tips and dabbed it on my face. You can try using a makeup sponge. I finished with RMS Supernatural Radiance Serum, on Amazon, on my cheekbones. This is a great product, but it may not be good if you have dry skin. Try the PUR moisturizing tint. ... show more
Reviewed in the United States on February 27, 2026 by FRAN WORRALL
    • My holy grail My holy grail
Style: MN1/Ivory Beige
Review Image by Maegan S.
I had the most magical, life changing experience with this foundation. Maybe a bit of an exaggeration, but I’ve tried dozens of foundations over the years and I have never had an exact color match, ever. I have very yellow, warm tones but I am relatively pale. I do fear for when my summer tan goes away and I have to find my winter shade, but I’m still riding this high. I like the formula, it was thinner than I expected but very high coverage. I use it over a hydrating spf primer, it can get a little cakey in my dry spots but I’m yet to find a foundation that doesn’t. It does settle in my fine lines a bit throughout the day, but I find that with the color match being so spot on it isn’t noticeable unless you’re really up close in my face. I work in car sales and it is the middle of July, I’m getting into cars that have been baking in 100* sun in 80% humidity and it gets me through most of my 12 hour shift without looking weird or melting off. One of the things that really impressed me is how easy touch up applications blend in, I normally avoid touching up because it tends to amplify the cakey ickinese but this formula makes touchups easy and blendable. You can see from the photo where it clings to my scabs, but it’s not glaringly obvious. I am in my 30s so my skin is textured, it obviously doesn’t make my wrinkles disappear but it doesn’t amplify them. In direct sunlight a few hours into my shift it’s still looking good, and I applied it using my phone camera as a mirror in crappy fluorescent lighting during an early morning meeting! ... show more
Reviewed in the United States on July 19, 2025 Reviewed in the United States on July 19, 2025 by Maegan S.
    • BEST EVER!
Style: MN3/Buff
This foundation is the best I've ever used! I have normal to oily skin. This lasts all day and NO BREAKOUTS! My dermatologist even commented on it and asked what brand it was. That's when you know its good!
Reviewed in the United States on April 17, 2026 by Happytipp
    • Not for older skin
Style: LN2/Fair Ivory
This foundation covers imperfections well! It is very matte. I’m disappointed how it settles in fine lines and makes you look older. It is NOT for skin of a “certain” age. If your skin is still perfectly taut, it will work for you. Beware that some ingredients are still man-made chemicals. If you want truly “clean” makeup—-look elsewhere. ... show more
Reviewed in the United States on March 25, 2026 by T. Anderson
    • Nice texture and great coverage
Style: MN3/Buff
Nice coverage and long wearing. I am happy with the quality of this product, although it is very hard to select the right color. I ended up getting one that is too light and due to price, can’t afford to get another one right away. I wore this foundation on a hot day and it stayed put and the coverage is very nice. I used it as a concealer as well as overall foundation and it lasted all day. ... show more
Reviewed in the United States on February 6, 2026 by michelle

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